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Why Ease and Efficiency Matter in Website Innovation

By Bob George, AVP Product Management for Dealer.com More than ever before, consumers in the automotive industry expect a personalized and intuitive digital shopping experience. Whether in market for a new vehicle or service for their current ride, today’s shoppers are looking for ease and efficiency on their path to purchase. And this trend is transforming how dealers meet their customers: online.   While the catalyst and rate of adoption in 2020 caught many off guard, industry insiders have anticipated this happen. This development has been years in the making and building momentum in other
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Partner with SEO Experts to Pass the Competition

It has been a whirlwind year for the automotive industry. In order to keep pace with change, consumers are adopting new ways of navigating the vehicle ownership cycle while keeping themselves and their families safe. Whether they’re in the market for a new vehicle or responding to automotive service marketing, your customers are completing more steps online. Is your digital marketing strategy prepared to handle this change, and is your
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