6m Read Blog Celebrate Every Win to Elevate Your Online Reputation By Miranda Jonswold, Senior Social Media Coordinator Contributors: Matt Murray and Jake Hughes, Widewail For shoppers across the nation, being handed keys to a new vehicle and parting with a firm handshake were common gestures of a successful car-buying experience. However, recent events have weighed heavily on both businesses and consumers in recent months, and the normalcy of Read More
5m Read Blog The New Currency of Convenience The Digital Storefront is, now more than ever, essential to the survival of the modern automotive dealership. Digital behaviors deemed essential to operation during social distancing are expected to continue after this period has passed. Read More
1m Read Blog Webinar: Deal-Making in Today’s Digital World How should your deal-making technique shift in today’s climate? It’s still possible to build meaningful connections with shoppers virtually and close more deals. Read More
4m Read Dealer.com Launches All-New Digital Retailing Video Capabilities Dealer.com today announced the launch of two all-new Digital Retailing capabilities, Video Chat and CoBrowse, to help dealers seamlessly communicate with shoppers during the car buying process. Read More
1m Read Webinar Promoting Dealer Home Services: Bring Your Dealership to Your Customers Is your dealership scheduling home delivery, at-home test drives, or remote vehicle servicing? Are you new to digital retailing? Whatever the situation, your Digital Storefront needs to keep you connected to shoppers and communicate your services. Join Noah Lee, Dealer.com head of product consulting, as he reviews steps you can take to market Dealer Home Services. Read More
4m Read Blog Questions to Ask Yourself Before Investing in Digital Video Advertising By Jon Torrey, Dealer.com Senior Product Manager Digital video advertising has proven to be an effective channel for reaching audiences and converting new customers. Given its track record for success, there is a surprising shortage of companies taking advantage of the medium. The reason why is simple—they do not have the video assets or production capabilities to do so. This hurdle means video advertising is a historically Read More
1m Read Blog Webinar: Creating Your Virtual Sales Approach It’s crucial to shift your current selling approach. Learn a 5-step sales process that is customized to today’s online car shopper in this webinar, hosted by Rich Mertz, Sr. Manager of Digital Retailing & Digital Selling Expert. Read More
5m Read Blog Craft Effective Digital Marketing Communications in a Changing Environment With government and public health updates being released every day, you may feel the need to follow this lead and share all the steps your dealership is taking to protect and support your customers. You know what you want to say, so the next issue to address is how you say it. Read More
6m Read Blog Best Practices for Engaging Customers Through Social Media While social distancing guidelines remain in place, people have become increasingly reliant on digital tools and resources to feel connected. Enter: social media. Read More
4m Read Blog Video Advertising for Tier 1 and Tier 2: The Dealer.com Advantage Video advertising isn’t just for Tier 3 dealers. It can also help Tier 1 and Tier 2 organizations—OEMs and regional dealer groups—to localize brand-level video content, launch video campaigns quickly and at scale, and monitor performance. Read More