4m Read Blog 3 Silver Linings for Dealership Digital Marketers Thanks to an environment of social distancing and ever-changing ordinances, your dealership undoubtedly looks different than you expected it to at the beginning of the year. While there have been many barriers to success in the car business this year, several silver linings have emerged as well. The rapid shifts in the automotive retail industry – and the world in general – have created Read More
4m Read Dealer.com Selected as FordDirect Advantage Premier Partner Dealer.com today announced it has been selected as a premier partner in the FordDirect Advantage Digital Advertising Program. Fueled by Cox Automotive’s unparalleled insight into the behaviors of in-market shoppers, key integrations, and more than a decade of digital advertising expertise, Dealer.com gives Ford and Lincoln dealers the opportunity to maximize sales through more precise, consistent advertising portfolios aligned to their strategies. Read More
3m Read Honda Selects Dealer.com as a Certified Website Provider Dealer.com announced it has been selected as a choice Honda website and digital advertising provider through the Honda Digital Customer Experience. Today, through Dealer.com’s Website Choice program, Honda dealers receive customized, strategic and secure management of a dealer's advertising strategy and investment to connect with in-market shoppers across the digital channels that drive performance. Read More
1m Read Blog Data Insights and Opportunities for the New Economy Servicing more than half of all franchise dealers in the US, and bolstered by intelligence from across Cox Automotive’s family of automotive brands, Dealer.com is helping dealers chart a course through the impacts of COVID-19. Read More
5m Read Blog Support The At-Home Experience Adjust the processes and technology for digital retailing and advertising in order to support a seamless sales and services experience. Read More
1m Read Webinar Digital Marketing for Your Re-emergence: Personalization and Specials Tools Your website experience has become central to the success of your dealership. In Part 2 of this webinar series, Noah Lee dives into our Website Personalization and Specials tools, and shows you how deliver the best possible website experience for consumers flanked by your latest offers, home services messages, and compelling OEM incentives. Read More
6m Read Blog Build an SEO Strategy for the Future Coming through recent events feels a bit like we’ve time traveled. We stayed in our homes, like safe little time capsules, and emerged to a new world. Let’s look at a couple ways that adjustments to business practices and consumer behavior will impact SEO strategies for sales and particularly service. Read More
1m Read Blog Digital Marketing for Your Re-emergence: Website UX Best Practices The challenges dealers have faced during the last few months have reshaped the market. As you think about restarting your operations, consider this question: what did COVID-19 teach us about consumers and their sales and service needs? What customer conveniences are likely to stick around, and what digital marketing skills will continue to be key drivers? Watch this webinar to learn about website best practices. Read More
6m Read Blog Celebrate Every Win to Elevate Your Online Reputation By Miranda Jonswold, Senior Social Media Coordinator Contributors: Matt Murray and Jake Hughes, Widewail For shoppers across the nation, being handed keys to a new vehicle and parting with a firm handshake were common gestures of a successful car-buying experience. However, recent events have weighed heavily on both businesses and consumers in recent months, and the normalcy of Read More
5m Read Blog The New Currency of Convenience The Digital Storefront is, now more than ever, essential to the survival of the modern automotive dealership. Digital behaviors deemed essential to operation during social distancing are expected to continue after this period has passed. Read More