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Dealer.com Websites Now Certified by the Automotive Standards Council (ASC) – Press Release  

Your Dealer.com Website Has an Important New Certification  Dealer.com websites are now officially certified by the Automotive Standards Council (ASC), as part of an ongoing initiative to ensure Google Analytics reporting standardization across automotive websites.   As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a universal groundwork
where is ecommerce today blog image 4m Read

Unlock the Profit Potential in Your Marketing Automation

Introduction The right automotive marketing strategies can boost your business’s profitability. We’ve identified several best practices for success: personalizing customer interactions, integrating multi-channel approaches, and continuously analyzing performance metrics. By focusing on these, you can unlock the true profit potential of your marketing automation tools. Let’s dive into these practices and see how they can
4m Read

Elevate Your Digital Marketing With Five Essential Insights From Cox Automotive’s Car Buyer Journey 

Gaining insights into auto industry best practices is crucial. Understanding the car buyer’s journey is an essential step for automotive marketing professionals looking to drive engagement and boost sales. The 2023 Cox Automotive Car Buyer Journey study has provided a wealth of information that can significantly enhance your digital marketing strategy. Here, we distill the
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UNLOCKING SEAMLESS CONTENT PROMOTION WITH DEALER.COM’S CAMPAIGN WIDGET

In the dynamic landscape of digital marketing, staying ahead of the curve is essential. Enter Dealer.com’s Campaign Widget, your secret weapon for effortlessly promoting specials and delivering relevant content to your website visitors. Imagine a world where you can bid farewell to the hassle of editing graphics for various devices, juggling multiple platforms, and navigating ever-changing regulations. The
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Dealer.com + ActivEngage Partnership

Integrated Messaging Software for Unparalleled Customer Experiences ActivEngage Messaging Software revolutionizes your website by effortlessly integrating live messaging, providing endless opportunities for customer engagement. This integration goes beyond the surface, as it is intricately woven into the entire Cox Automotive suite of web applications and services, ensuring a comprehensive approach to digital customer experiences. Imagine