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Home / Advertising / Page 7

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DDC_Advertising_Data-Driven_Video

Blog

Dealer.com Data-Driven Digital Advertising

Dealer.com acts as your dealership’s very own automotive advertising agency, making it possible to influence consumer demand at every stage of today’s digitally-driven shopping process. Integrated ad campaigns use advanced data-targeting capability to reach likely in-market buyers across paid search, display, social and video channels. It’s an advertising solution that is innovative, efficient and effective.

Facebook-Algorithm-Change

Blog

A Strategic Approach to Facebook Algorithm Change

Over a decade ago, Facebook launched the News Feed with the purpose of connecting people with friends and family. Since then, business pages and advertising efforts have exploded into the Facebook arena, resulting in frequent and drastic changes in the way content is delivered to users. Consequently, users have reported that their News Feeds are

SmartDisplayAds

Blog

3 Tips to Create an Efficient Advertising Strategy Smart Enough to Tackle 2018’s Challenging Marketplace

Stop us if this sounds like you: “Overhead is up 40 percent this year, and now you’re telling me shoppers are going to buy three percent fewer cars in my local market next year? Something’s got to give here if we want to retain gross and have a shot at earning OEM performance award bonuses!”

AdvertisingonFacebook

Blog

Why Your Car Dealership Should Be Advertising on Facebook

Simply put, if you aren’t advertising on Facebook you’re missing out. Let’s start with some staggering numbers. There are approximately 1.71 billion monthly active users on Facebook1. That’s almost one out of every four people on the planet. Americans, specifically, spend 22 percent of their mobile internet usage time on Facebook. The sheer number

nGaugeAdvertising

Blog

What Happens When Display Advertising Gets Even Smarter

It’s not that Dealer.com Display Advertising was lacking intelligence. It’s just that now Display has grown even smarter. Let us explain. In early 2017, we launched nGauge, a Dealer.com Analytics product that examines various shopper engagement behaviors with a Dealer.com Website and assigns a quality score to each website visit. The higher the website visit “score”,

GMAdvertisingCaseStudy

Blog

Learn how switching to Dealer.com Advertising provided Bergey’s Buick GMC with a transparent, strategic partnership.

SocialAffectsSEO

Blog

3 Ways Social Media Can Help Your Dealership Increase Search Ranking

It’s not news that social media and SEO are invaluable to every dealership’s marketing strategy today. SEO has long been a critical element of search engine visibility, while social media, newer to the marketing scene, has become essential to a holistic digital strategy. Perhaps what gets lost or continues to go unrecognized, however, is the

RameyAutoGroupCaseStudy

Blog

Learn how switching to a connected digital marketing solution drove 2X more leads and increased digital performance

Ramey Auto Group believed the right digital marketing partner could help them do more than just increase lead flow. They sought a combination of high-performing technology, data-driven insight, and strategic guidance to both fuel their lead pipeline and position them for long term success. Read this case study to find out how Ramey Auto Group’s

170091_DDC_PricingCalculationsInventoryDisplayConfig_FB_FINAL

Blog

Why Flexible Inventory Pricing Displays Should Matter for Your Website Provider

Click for ePrice. Show discounts, rebates, and MSRP. Present only your asking price. Display all of the pricing: MSRP, discounts, and add-ons. Don’t show any pricing and just include a “call to inquire” button. The combinations for displaying your inventory’s prices seem practically endless. And rightly so. Inventory pricing, and how your website displays it

150071_WEB_ImpactfulAutomotiveKeywordsBlog_Graphic_FINAL

Blog

How to Uncover Impactful Automotive Keywords Using Google’s Search Console

Marketers, Internet managers, SEO analysts, and anyone else with an interest in website search visibility enjoyed full access to organic keyword referral data when it was available. Before 2013, webmasters could log into Google Analytics to reveal every keyword that drove traffic to a site. Seeing the actual keywords, pages visitors landed on, and all

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