Advertising

You can bet on the Big Game for big viewership. Of the top-10 most watched broadcasts in the United States, all but one are national football championships. (The M*A*S*H* finale was the eighth most-viewed TV broadcast.) Nearly 112 million people tuned in for the Big Game last year, making it the third highest-viewed event in

The year’s quickly drawing to a close. It’s time for you to make room for next year’s incoming inventory by capitalizing on the seasonal demand of deal-seeking shoppers that are inspired by holiday sales events. To take advantage of this holiday shopping motivation and behavior, the majority of which begins with consumers researching vehicles on

Dealer.com, DARCARS and Facebook partnered to integrate Facebook Dynamic Ads—a new and innovative digital marketing product—into DARCARS’s existing advertising platform. The following case study shares how Facebook Dynamic Ads addressed each of DARSCARS’ digital advertising goals and proved incredibly successful as an accompanying advertising strategy.

Every retail industry has its time to shine during the year. Summer happens to be that time in the auto industry. With shopper traffic and next year’s incoming inventory increasing with the temperature, car-buying and car-selling is top of mind. Your dealership knows this, but unfortunately, so do your competitors. An easy way to keep

On March 30, Google announced that it was releasing Model Automotive and Dealer Automotive ads. Model Automotive ads are “a new mobile ad format now available to all OEM automotive advertisers in the US,” but the Dealer Automotive ads are what’s exciting for the retail community. “Dealer Automotive ads let us [make the car buying