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Home / Advertising / Page 9

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150087_WEB_FiveAdvertisingTipsToMoveUsedInventoryBlog_FINAL

Blog

5 Advertising Tips to Help You Move Your Used Inventory

Remember 2012, when the automotive industry got an adrenaline shot to the heart a la Uma Thurman in Pulp Fiction? Following several years of unpalatable news, depressed growth, and a sputtering economy, the automotive industry rejoiced when numbers finally sprang up, specifically in one category: leases. Those deals had us jumping for joy as hundreds

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Blog

Six Steps to Optimizing Your Website Using A/B Testing

Testing your webpages' configurations is a critical right step toward optimizing the digital experience you deliver to shoppers. Get started with A/B webpage testing by reading this important post.

Overview1

Blog

The Top Three Considerations for Dealers Adopting New Digital Marketing Technology

At this point it's a given that car shoppers start online. But many of them expect a new digital shopping experience, one that lets them configure pricing, trade, and financing options simply and securely, done all on a dealer's website. This is good news for your business.

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Blog

Learn How Hansel BMW of Santa Rosa Fueled Its Peak Sales Period with a Seasonal Ad Strategy

Learn how Hansel BMW of Santa Rosa fueled its peak sales period with a seasonal ad strategy, and a 50% credit.

Summer_Heat_eBook

Blog

Understand How Integrated Digital Ad Campaigns Can Optimize Summer Sales Strategy

Dealers typically enjoy as much as 35% of their total annual sales volume during the summer months, and they will significantly increase investment in digital advertising during the summer months compared to any other period of the year.

Blog_2015_06_01_FEATURED_4ROUTE1

Blog

Three Strategies to Help You Turn Up the Heat on Sales This Summer

Summer is one of the busiest seasons for auto sales, and one of the most competitive for dealers. Read on to learn the most impactful digital advertising tips to encourage more motivated car shoppers to head to your dealership this summer.

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Blog

Delivering More Paid Search Power for Mobile with Google’s New Dealer Listing Ads

Google recently announced new search ad listing placements to its mobile search engine results pages to deliver a stronger user experience. Read on to discover what these new ads can mean for your overall digital strategy.

2015_04_25_MC01_FINAL

Blog

Three Worthy Digital Advertising Tips to Make Spring Even Brighter

Roughly five percent of the population is in the market for a car at any given moment. A car dealership, for example, in the greater Atlanta metro area, which is home to over 5.5 million residents, has a shot at selling a vehicle and associated products and services to roughly 275,000 people. Approximately a quarter million

Blog

Three Ways Your Dealership Can Attract Millennial Car Shoppers

Young people aren’t driving differently. They’re shopping differently. And that’s a good thing...

2015_03_09_BLOG_FEATURE_DV021

Blog

Using 2014’s Big Data Trends to Help You Execute Your Marketing Strategy

The web is a dynamic place. Taken from the perspective of an individual, browsing by a search term and clicking around a website may not say much. One could even argue that web metrics are flawed: maybe that bounce was an accidental click, or that page was unintentionally left open in a browser for days.

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