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Article

Is Your Website Mobile-First?

Having a mobile-friendly website is one that correctly displays on mobile and handheld devices. This makes for a streamlined experience for your dealership staff and online car shoppers when viewing your website.

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Blog

Amplify Your Fixed Ops Merchandising to Find Hidden Profits

Dana Ayer, manager of Performance Management at Dealer.com, recently spoke to dealers about how to find hidden profits through fixed ops merchandising

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Article

Take Your Website to the Next Level

Today’s dealership websites must do more than navigate shoppers to your car inventory. With consumer behavioral shifts, more flexible buying processes, and profitability fluctuating at the dealership, dealer websites must be configured to play a central role in every transaction, and every interaction.

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Article

3 Ways to Optimize Your Website for Low Inventory Levels

Your website now needs to be more than just VDPs, which today may be leading shoppers to the dead end of a no results page. Your website also needs to include ways for shoppers to educate themselves about alternative vehicle and buying options. Here are a few ways we recommend updating your Dealer.com website to optimize your shoppers’ experience.

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Blog

Help Your Customers Take Action with VDP Best Practices

With so much at stake on VDPs, it is critical to nail the user experience. If you don’t, customer action can become inaction, and your flexible buying experience can suffer.

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Blog

Give More Car Buying Power to the Consumer

With the right tools and processes in place, you can give your consumers the control they want while getting what your dealership wants—a streamlined the sales process and faster path to purchase.

Above and Beyond: The Data Behind Thriving Dealerships

Blog

Above and Beyond: The Data Behind Thriving Dealerships

Challenges and difficulties breed innovation. It’s through adversity that some of our most inspiring discoveries are found. So, for businesses and organizations coming through a long period of adaptation—like the last eighteen months—I commend you.

Article

Marketing in a Lean Inventory Environment

Given today’s inventory shortage challenges, it can be tempting to cut back on advertising. After all, what’s the point in marketing what you don’t have as much inventory to sell (or something like this). But experience has shown that cutting advertising can lead to significant, long-term setbacks.

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Blog

How Effective is Your Digital Marketing Strategy?

Digital marketing generates $2,514 per vehicle sold. As your dealership delves into the new age of automotive marketing, ask yourself the following questions to gauge the effectiveness of your digital marketing strategy.

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eBook

What Does Your Dealership Website Say to Shoppers?

As more people shop for cars online, your website will speak volumes about your business. What do you want it to say?

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Blog

Are You Getting Quality Digital Traffic?

Not all digital traffic is quality digital traffic. When developing a digital marketing strategy, your dealership can learn from the mistakes of these early marketers by focusing on the right metrics and by trading in high numbers for healthy results.

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Blog

Tips for Personalizing Marketing Initiatives to Drive Site Traffic

It’s been a long time coming, and there is no going back now: your dealership website merits just as much attention as your showroom floor.

Analyze Metrics

Why Your Website Metrics Matter A guide to using your Digital Storefront metrics to the greatest advantage. Download the Guide Dealer.com Step 1 : Analyze Your Website Metrics Now more than ever, dealers must deliver a strong online experience to attract consumers and distinguish themselves from the competition. Start by identifying the problems with your…

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Specials & Incentives

On-Site Merchandising Deliver key marketing messages, incentives, and dealership services across your website with ease. Our Specials and Incentives solution helps you promote your most important marketing messages to shoppers browsing your homepage, inventory, service and specials pages. Deploy creative featuring OEM incentives automatically via your existing OEM feed. Or, build your own ads right from ControlCenter, and deploy them instantly across…

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Optimized Experience

Experience Optimization Connect your inventory and fixed operations with in-market shoppers through automation. A One-of-a-Kind Experience Shoppers today do so much more online, so a high-performing, personalized website experience is more important than ever. Dealer.com’s Experience Optimization technology provides inventory and fixed operations recommendations powered by insights only available from Cox Automotive. A three-time Automotive Website Award-winner,…

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Data-Driven Design

Data-Driven Design Consumer behavior informs good design. With 13,000 websites and North America’s largest volume of franchise partnerships and consumer data, Dealer.com delivers a modern Digital Storefront experience shaped by user experiences. In 2019, we launched a brand-new codebase and used data to design the right experience for automotive consumers browsing our homepages and VDPs. 2020 marks a key…

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Flexible Customization

FLEXIBLE CUSTOMIZATIONS Don’t compromise your website experience. Customize it. Industry-leading Flexibility Deliver a superior user experience across every device while controlling each experience from an intuitive Composer dashboard. This advanced mobile-first technology allows you to configure every aspect of your website, simplify site updates across devices, merchandise inventory with precision, and deliver digital deals through…

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Websites

BETTER WEBSITES LEAD TO BETTER ENGAGEMENT. Your leads are only as good as the website that produces them. Create the personalized experience your customers crave and drive more conversions. Data that delivers. START HERE Design focused on delivering results. Connect with in-market shoppers everywhere through hyper-personalized sales and service experiences, and improve customer satisfaction and…

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Blog

Make Intentional Changes to Make the Most of Digital Retailing

The ability to make virtual car sales may have once been a nice to have, but dealerships who have embraced digital retailing are proving how critical it now is to success.

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Blog

Why Your Website Metrics Matter

In this guide, Why Your Website Metrics Matter, you’ll learn which website metrics can help you answer fundamental questions about your dealership’s online presence, performance and how your dealership analyzes the big-picture problems.

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