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Article

Where Convenience Meets Choice: The Power of Flexibility

The online shopping landscape has changed. The era of flexible car buying options is here and dealerships must adapt to meet evolving consumer preferences. Across the internet, today’s online shopping experience allows consumers to effortlessly add groceries to their online carts and pick them up at the store or have them delivered. It’s all about

DDC_NADA 2023_Digital Storefront

Blog

NADA 2024: A Sneak Peek into Dealer.com’s Website Enhancements

At Dealer.com, we firmly believe the quality of your leads is directly tied to the effectiveness of your website. We are committed to continued enhancement our core solution, ensuring that your digital storefront is: Designed to deliver results. Personalized with elements that shoppers expect. Developed with a mobile-first mindset and optimized for any smart device.

Noah Lee FLG Feature image

Blog

NADA 2024 – Q&A with Noah Lee

https://youtu.be/w1t9lVtLES4 As NADA 2024 approaches, Noah Lee, Director of Product Consulting for Dealer.com shares a preview of what to expect at the “auto industry event of the year”—plus some tips for networking while you’re at the show. Want to know what else to expect at NADA this year? Check out the new First Look Guide

Car insurance online concept : A man hold smartphone and with checklist car key toy car on table and use laptop check online case of accident

Blog

Increasing Ecommerce Readiness for Ultimate Customer Confidence

Author: Paulo da Silva, VP of Ecommerce Operations In the first installment of our two-part ecommerce blog series, we examined the overarching focus areas that dealers must prioritize to be successful in embracing automotive ecommerce. Let’s take a closer look at what dealers can do today to better position themselves for ecommerce success. The process

finger touches digital tablet with car website

Blog

Where is Automotive Ecommerce Today?

Author: Paulo da Silva, VP of Ecommerce Operations The idea of consumers buying their vehicle completely online used to sound like a crazy idea, right? As the automotive industry has evolved—and quite frankly online shopping in general—the desire and capability to buy vehicles completely online has taken the automotive industry by storm. Let’s take Mark.

Dealer.com | Nissan | Digital Storefront

Build your Digital Storefront. Complete the form to learn more about Dealer.com products. Is your website carrying its weight? If your current website isn’t living up to consumer expectations, it could be costing you more sales than you might imagine – as much as 12% in inventory leads. We’ve compiled some key insights into what…

Dealer.com | Honda | Digital Storefront

Get The Details: For product and service information, visit HondaProgram.com. Go Now Build your Digital Storefront. Complete the form to learn more about Dealer.com products. Is your website carrying its weight? If your current website isn’t living up to consumer expectations, it could be costing you more sales than you might imagine – as much…

From-Digital-Retailing-to-Ecommerce-Blog-Image

Article

From Digital Retailing to Ecommerce: Maximizing Every Digital Transaction

Digital retailing is the way of the future for the automotive industry. If your dealership is not implementing digital retailing capabilities during some part of the consumer journey, you could be missing out on leads, and taking money from your own pocket. But not every customer wants the same things from their online experience—they all

image represents How Car Consumers are Reshaping the Road Forward

Article

Step by Step: How Car Consumers are Reshaping the Road Forward

Having a digital presence as well as online capabilities is something every auto dealer needs in order to do business in today’s times. However, it’s not just a Field of Dreams scenario – if you build it, they will come. Today’s consumers have specific wants, needs and preferences in how they can purchase cars, and

Graphic-May-Blog

Article

Staying a Step Ahead in a Cookieless Future with First-Party Data

Autotrader, Dealer.com and ESNTIAL Teams As the majority of us know, there are really big benefits to both having and collecting first-party data for your business. Think of your contacts, your customers, your leads, your website, your insights, your predictions… Everything that you have been collecting since the day your doors first opened and website

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