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Why CDPs and AI Matter for Dealer.com Customers 

In today’s digital-first automotive retail environment, personalization isn’t just a nice-to-have—it’s a competitive necessity. That’s why Cox Automotive has invested deeply in building a native Customer Data Platform (CDP) that powers smarter, more efficient, and more personalized experiences across its ecosystem. This integration includes Dealer.com.  From Buzzword to Backbone  As highlighted by Cox Automotive leaders,
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Dealer.com Websites Now Certified by the Automotive Standards Council (ASC) – Press Release  

Your Dealer.com Website Has an Important New Certification  Dealer.com websites are now officially certified by the Automotive Standards Council (ASC), as part of an ongoing initiative to ensure Google Analytics reporting standardization across automotive websites.   As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a universal groundwork
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4m Read

Elevate Your Digital Marketing With Five Essential Insights From Cox Automotive’s Car Buyer Journey 

Gaining insights into auto industry best practices is crucial. Understanding the car buyer’s journey is an essential step for automotive marketing professionals looking to drive engagement and boost sales. The 2023 Cox Automotive Car Buyer Journey study has provided a wealth of information that can significantly enhance your digital marketing strategy. Here, we distill the
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