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The Future Is Now: How AI and Automation Are Transforming Automotive Retail

Summary: AI and automation are transforming automotive retail by delivering smarter operations, personalized experiences, and data-driven decisions. From predictive insights to website…

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Dealer.com Is Leading the Way in Automotive AI Technology

Summary: Dealer.com is leading the way in AI-driven automotive search and Generative Engine Optimization (GEO). While Google still dominates car-buying research, AI platforms like ChatGPT an…

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Why Your Website May Not Be Search Friendly—and What to Do About It

Considering that consumers spend most of their vehicle-shopping time online,* it’s vital for dealerships to make the information on their websites easy to find. Yet many unintentionally limit their reach by embedding key promotional messages within image files. While these visuals may look polished, they can affect SEO discoverability and limit the dealership’s reach. The

For the Road Forward – Click to Close with Noah Lee

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Turning Clicks into a Close

Hosted by Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive, and featuring Noah Lee, Senior Director of Product Consulting at Cox Automotive, the recent For the Road Forward podcast episode explores how first-party data and AI are reshaping the car-buying journey. Below are a few highlights on how Dealer.com customers can activate these

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Why CDPs and AI Matter for Dealer.com Customers

In today’s digital-first automotive retail environment, personalization isn’t just a nice-to-have—it’s a competitive necessity. That’s why Cox Automotive has invested deeply in building a native Customer Data Platform (CDP) powered by advanced AI, enabling smarter, more efficient, and more personalized experiences across its ecosystem. This integration includes Dealer.com.  From Buzzword to Backbone As highlighted by

2025 EV and Hybrid Insights

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2025 EV & Hybrid Insights

In automotive, there is no bigger task ahead than the shift to electrification. While there are still concerns about costs and charging infrastructure, sales show that more people are adopting EVs. In the first quarter of 2025, EV sales increased by 11.4% compared to last year. Interestingly, this growth is coming from brands other than Tesla.  While

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Countdown to Conversion: AI Personalization That Meets Every Shopper Where They Are

With Dealer.com’s AI-powered Experience Optimization, shoppers see the most relevant vehicles, offers, and content the moment they land on your site—no matter how they browse or where they started their journey (Autotrader, KBB.com, or your own website). Advanced AI analyzes every click and interaction to deliver a truly personalized experience. How AI-Powered Website Personalization Works

Preparing for Tariffs – Essential Tips for Automotive Dealers

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Preparing for Tariffs: Essential Tips for Automotive Dealers

Tariffs are here, and they are affecting the automotive industry. On Wednesday, March 26, a significant announcement was made: new tariffs, more extensive than anticipated and set at a 25% rate, will be implemented starting April 2. Last year, about 44% of new vehicles sold in the U.S. were imported from North America, Europe, and

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How to Supercharge your Deal-Building Experience

In today’s crowded online space, it’s never been more important to stay in front of consumers at each step of their online shopping journey. If you’re looking for ways to connect with car shoppers and help them to find and purchase a vehicle from you quickly and easily, the answer is in connected solutions. The

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Power More Deals with AI-Enhanced Dealer.com and VinSolutions 

With your Dealer.com website, you connect with customers through personalized shopping, sales, and service experiences —powered by advanced AI. From responsive, data-driven web design to best-in-class shopper insights, you have the tools to create a powerful, customized consumer experience.  So how do you drive even more performance? One of the most powerful integrations available for

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Super-Charging Your Dealership’s Marketing Programs

Marketing Programs that Move the Needle Dealers have more opportunities than ever before to engage shoppers with personalized messaging that anticipates their specific needs. Consumers understand that their shopping behaviors are being tracked, so they expect that the offers and outreach they receive from dealerships will enhance their buying experience and save them time. Integrating

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Don’t Let Your Marketing Strategy Fall Behind: Keep Up with Changing Trends

Digital marketing managers and automotive digital marketing managers are constantly juggling numerous strategies to capture the attention of potential car buyers. To ensure your dealership remains competitive, you must adapt to emerging trends that are reshaping how car shoppers interact with brands. This guide will delve into the latest automotive marketing trends and offer actionable

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