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Home / Blog / Page 14

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Blog

Specials Campaign Manager: Group Distribution & Prioritization Now Available

By Marissa Coolidge, Product Delivery Manager – Dealer.com Websites This fall, our engineers released some exciting updates to Specials Campaign Manager–based on your feedback. Specials Campaign Manager helps you quickly and easily create, manage, and distribute specials across your website experience and now, across multiple rooftops. Let’s dive into the new functionality. Group Distribution of

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Turn Details Into Deals

Dealer.com engineers use A/B Testing to inform design and boost lead conversion on the new Vehicle Deal Pages By Jon Ferry and Casey Corcoran, Dealer.com Web Platform and User Experience Team Dealer.com’s Web Development and User Experience teams use several different quantitative and qualitative research methods to identify solutions that best meet the needs of

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Spotlight on Accessibility

Dealer.com’s Head of User Experience answers your questions on this hot topic. With the number of ADA-related lawsuits on the rise, we’re empowering our clients—and the industry at large—to understand accessibility as it relates to your digital storefront. We’ve received a lot of very good questions from our network of dealers about website accessibility. Jeffrey

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Digital Retailing: Key Trends to Watch and Actions Dealers Can Take

The car-buying experience is in need of change and the process length is just the beginning, according to the findings in the 2018 Cox Automotive Car Buyer Journey Study.

Google My business

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What You Need to Know About Google My Business and Store Visit Tracking

Google My Business (GMB) has long been one of Google’s key tools for business listings. A verified and well-managed GMB listing makes your dealership easier to find online, lets you engage with customers through messages and Q&A, helps support your advertising performance and can improve your search visibility. But in addition to these benefits, recently

Stop bots

Blog

Learn about the impact of advertising fraud and discover how you can protect your digital investment.

If you’re employing digital advertising in your marketing strategy, you know what a powerful tool it can be and how it makes it easy to track your return on investment. But with the rise in advertising fraud, who’s protecting your investment? This white paper will tell you more about why it’s more essential than ever

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Blog

Carl Cannon Holistic Digital Marketing Strategy with Dealer.com

Carl Cannon Chevrolet Buick GMC needed a strategic, transparent advertising and SEO partner to help them create a holistic digital marketing strategy. Learn how a partnership with Dealer.com helped them increase traffic and sales for their dealership. Download the Case Study

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Blog

Learn about Dealer.com’s strategic approach to advertising best practices.

In today’s digitally driven world, it’s more important than ever for dealers to maximize the ROI from their digital advertising investment. Google’s Dealer Guidebook was designed with the goal of helping dealers to utilize Google’s products and channels to generate and capture shopper demand efficiently and effectively. Learn how Dealer.com can act as your dealership’s

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Blog

Learn how Dealer.com SEO completes your digital marketing strategy

Learn how an SEO partnership with Dealer.com can help you own the search engine results pages where it matters most. At Dealer.com, we bring the auto industry’s largest SEO team together to serve your unique dealership goals. Through agency-grade execution, unsurpassed capability, and a complete commitment to your success, we help you craft a search

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Blog

Discover how to put the right car and the right offer in front of the right shopper with personalization.

Keys to Personalization on Dealer Websites The increasing availability of consumer shopping data has made it possible for dealers to deliver personalized website experiences, with exciting results. Dealer.com studied its industry-leading network of dealership websites to examine the impact of personalization technology on performance and user experience.

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