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Learn how Hansel BMW of Santa Rosa fueled its peak sales period with a seasonal ad strategy, and a 50% credit.

Roughly five percent of the population is in the market for a car at any given moment. A car dealership, for example, in the greater Atlanta metro area, which is home to over 5.5 million residents, has a shot at selling a vehicle and associated products and services to roughly 275,000 people. Approximately a quarter million