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Home / Blog / Page 22

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Blog

The Top Three Considerations for Dealers Adopting New Digital Marketing Technology

At this point it's a given that car shoppers start online. But many of them expect a new digital shopping experience, one that lets them configure pricing, trade, and financing options simply and securely, done all on a dealer's website. This is good news for your business.

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Blog

Learn How Hansel BMW of Santa Rosa Fueled Its Peak Sales Period with a Seasonal Ad Strategy

Learn how Hansel BMW of Santa Rosa fueled its peak sales period with a seasonal ad strategy, and a 50% credit.

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Blog

Understand How Integrated Digital Ad Campaigns Can Optimize Summer Sales Strategy

Dealers typically enjoy as much as 35% of their total annual sales volume during the summer months, and they will significantly increase investment in digital advertising during the summer months compared to any other period of the year.

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Blog

Three Strategies to Help You Turn Up the Heat on Sales This Summer

Summer is one of the busiest seasons for auto sales, and one of the most competitive for dealers. Read on to learn the most impactful digital advertising tips to encourage more motivated car shoppers to head to your dealership this summer.

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Blog

Delivering More Paid Search Power for Mobile with Google’s New Dealer Listing Ads

Google recently announced new search ad listing placements to its mobile search engine results pages to deliver a stronger user experience. Read on to discover what these new ads can mean for your overall digital strategy.

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Blog

Six Ways for Internet Managers to Look Beyond Leads

Focusing too heavily on traditional leads provides a limited picture of a dealership's digital effectiveness. Read on to discover how to interpret and convert on the digital data that matters most.

Blog

April Auto Retail Trends to Help Inform Your Summer Sales Strategy

SUV sales and mobile shopping were on the rise in April. See what this can mean for your dealership come summer's busy shopping season.

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Blog

Three Worthy Digital Advertising Tips to Make Spring Even Brighter

Roughly five percent of the population is in the market for a car at any given moment. A car dealership, for example, in the greater Atlanta metro area, which is home to over 5.5 million residents, has a shot at selling a vehicle and associated products and services to roughly 275,000 people. Approximately a quarter million

Blog

Three Ways Your Dealership Can Attract Millennial Car Shoppers

Young people aren’t driving differently. They’re shopping differently. And that’s a good thing...

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Blog

Using 2014’s Big Data Trends to Help You Execute Your Marketing Strategy

The web is a dynamic place. Taken from the perspective of an individual, browsing by a search term and clicking around a website may not say much. One could even argue that web metrics are flawed: maybe that bounce was an accidental click, or that page was unintentionally left open in a browser for days.

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