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390590_DDC_INSIGHTS_SPEED_MC01

Blog

What Dealers Need to Know About Google’s Mobile Page Speed Announcement

Google recently announced that in July 2018, the mobile algorithm* for ranking websites will start using page speed as a ranking factor. While this news isn’t a shock to the industry or most digital solution providers (Google started talking about it years ago) the announcement provides a go-live timeframe, which will allow your dealership to

SummerDigitalAdStrategy

Blog

3 Steps to Fuel Summer Sales Success with a Tailored Advertising Strategy

Summer and car shopping go together like the Fourth of July and fireworks. It’s practically tradition. Our data shows that over the past three years, shopper visits to our network of dealer websites between May-August have increased on average 14 percent compared to the months between January-April. In 2014, there was a 36 percent shopper

dr-summer-insights

Blog

3 Steps to Jumpstart Your Summer with Digital Retailing

The summer selling season is here and so, too, is the pressure to hit sales goals and capture as much margin as is possible in this changing automotive marketplace. During crunch time, it’s natural to seek the comfort and familiarity of the way business used to be done. That could look like emphasizing print, displaying

PrepareDealershipforDigitalRetailing

Blog

5 Ways to Prepare Your Dealership Team for Digital Retailing

It’s where the auto industry is headed: the ability to buy a car online. More importantly, it’s what the vast majority of your customers want. Your dealership knows this, which is why you have subscribed to Digital Retailing.

RameyAutoGroupCaseStudy

Blog

Learn how switching to a connected digital marketing solution drove 2X more leads and increased digital performance

Ramey Auto Group believed the right digital marketing partner could help them do more than just increase lead flow. They sought a combination of high-performing technology, data-driven insight, and strategic guidance to both fuel their lead pipeline and position them for long term success. Read this case study to find out how Ramey Auto Group’s

TechKnowledgeSalesStaff

Blog

How to Sell High-Tech Vehicles Without a PhD from MIT

It’s tempting in auto retailing to think of vehicle technology as just bells and whistles. Sure, tech features sweeten the deal, but they probably won’t make or break the sale. Right? Not so fast. For a big percentage of today’s consumers, vehicle technology is a top consideration during the purchase process. According to Autotrader’s 2016

2017AutomotivePredictions

Blog

Predicting Auto Retail’s Top 3 Trends in an Unpredictable 2017

We don’t have an 8-ball, a pair of lucky dice, or even sport cars-themed tarot cards. But if there’s one thing we can say about 2017 with utmost certainty, it’s that it’s going to be an unpredictable year in automotive retail. A changing marketplace, longer vehicle road life, possible gas price variations, and a new

HTTPS-Security

Blog

Padlock Power: Why You Should Secure Your Website with HTTPS

Want to buy something online? Great! Just make sure you see a little padlock icon next to the URL field of the web address from which you want to buy. Never noticed that padlock? Try this: open up Chrome, Firefox, or Safari to name a few, go to Google and type “autotrader” in the search

2016WebTrafficData

Blog

How 2016’s Web Traffic Data Highlights the Importance of High Quality Digital Shoppers

If there’s one thing 2016 taught us, at least in terms of automotive digital shopping data, it’s that quality, not quantity, car shopper traffic is everything. We pulled data from across the Dealer.com dealer network to analyze website traffic amounts by day, month, and time of day in 2016. The results were not necessarily surprising

160314_WEB_DigitalBodyLanguageArticle_BlogImage_4ROUTE

Blog

Maintaining Control of Online Retail Starts with Understanding Digital Body Language

At the just-concluded NADA 2016 Trade Show, Cox Automotive Vice President of Digital Retailing Mike Burgiss spent much of the show discussing online sales concepts and trends with dealers and managers. He also hosted two detailed workshops about how dealers can maintain control of online retail – while at the same time providing the type of

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