The vehicle purchase process is different for every shopper, but most automotive shoppers visit up to 20 research sites prior to making a buying decision. That extensive research process is why over 85% or more of your dealership’s website traffic doesn’t convert on their first visit, and why a robust retargeting program is critical. Dealer.com Retargeting is the proven way to turn digital “be-backs” into customers. Retargeting campaigns deliver specifically curated galleries of relevant vehicles to your prospects after they leave your site. Each ad reflects your pricing, specials, and photos, keeping each customer connected to your dealership. And the results are proven: dealers who retarget experience an average 12 new vehicle display page views for every return visitor.
BMW DIGITAL ADVERTISING
Dealer.com Advertising delivers the strength and resources necessary to reach and influence every BMW shopper, everywhere online. We deliver a proven portfolio that covers every major ad channel, and we power every campaign with the industry’s broadest digital reach, deepest data targeting, total website integration, and comprehensive strategic support resources. This combination delivers you the ability to automatically connect your cars with their most likely buyers, track and monitor ROI in real time across your complete program, and execute any strategy, at scale, adapting as the situation requires. For dealers who seek the most efficient way to unlimit their online sales opportunity, no other solution comes close.