Powered by the industry’s most innovative data-targeting technology, Dealer.com Display captures and generates new customer demand more effectively than ever before. Our technology works by connecting your website and inventory with every major digital advertising exchange, extending your reach and driving shoppers to your dealership.
Bigger reach = 100% of your customers, covered. Dealer.com has elite partnerships across all major search engines and display exchanges including Cox Automotive’s own COMET network. Resulting is the industry’s largest collection of advertising inventory.
Strategic campaigns tailored to your goals.
Our skilled Digital Strategists use market data and our digital strategy tools to help create targeted campaigns that deliver compliant and impactful ads to potential buyers. Virtually everywhere they travel online, our display campaigns allow you to influence buyer decisions – guiding them toward the path to your showroom.
Audience Targeting powered by Autotrader & Kelley Blue Book
With Dealer.com Audience Targeting, you can now reach Kelley Blue Book and Autotrader shoppers and direct them back to your website through Dealer.com’s industry-leading machine learning and real-time bidding automation. It’s the most powerful way to reach a critical audience never-before accessible to you — and to capitalize on existing demand in your market.
Real-time Bidding and Programmatic Machine Learning
Dealer.com Display Advertising leverages unsurpassed real-time bidding, powered by machine learning technology, to reach targeted shoppers with the most relevant ad, every time. With our strategic display exchange partnerships, Dealer.com Display evaluates an unmatched number of available advertising impression opportunities, while analyzing prior ad performance, vehicle detail page engagement, and browsing trends. The process takes place within the 20 milliseconds it takes to load a web page, and results in your ads being served consistently to the most relevant buyers in your particular market.
Protecting Your Investment
Dealer.com Display Advertising subscribers expect their ads to be viewed by real-life auto shoppers. But a 2016 Bot Fraud study estimated that $6.5 billion per year is lost globally due to bot-generated, non-human traffic1. Dealer.com has partnered with the Trustworthy Accountability Group (TAG) and White Ops to take major steps in combating advertising fraud.
1 Source, ANA, The Bot Baseline: Fraud in Digital Advertising, http://www.ana.net/content/show/id/botfraud-2017
Optimized, OEM-compliant ads
HTML5 formatting ensures uniformity of your brand on all internet providers – and all devices. Our expansive gallery of display creative was created with compliance and co-op eligibility in mind. From dynamic vehicle ads to ads that feature incentives and dealership branding, Dealer.com Display ads are designed to extend your brand and your lot across the web.