More and more car buyers are looking for contactless or remote car buying and servicing options. In response to continued reluctance among some consumers to visit the dealership, most dealers (81% of them) now offer a variety of these conveniences.
To help you communicate these capabilities at a critical moment in the digital car-buying journey, Dealer.com has built a customizable new widget that allows your dealership to 1) address your customers’ safety concerns and 2) ensure confidence in the car buying process, right on your digital point-of-sale—the VDP.
By promoting your home services availability and capabilities right on your VDPs, you can build confidence in consumers who are ready to make a decision to move forward with their purchase or lease.
The Digital Point of Sale
The VDP is a pivotal decision point in the car buying journey where a shopper takes that next step—either by submitting a lead, a credit app, or some other retailing activity. It’s also the point where they decide to hold off. Given the number of shoppers who remain reluctant to visit a dealership, the right information about your home services offerings could make or break that decision.
Knowing that your dealership offers at-home test drives, virtual vehicle walkarounds, and home-delivered vehicles can help many customers overcome a major hurdle in these times—fear.
A Full Suite of Home Services Marketing Tools
As the customer buying journey evolves, we’re here to act as your own personal automotive advertising agency to help you promote your dealership’s home services. Our new VDP widget is our latest effort to actively support your dealership advertising and cater to the preferences of millions of automotive consumers looking for contactless sales and service options.
As you continue to build your home services offerings, let us help you showcase them and stay connected to shoppers in your community. Ask your Dealer.com Performance Manager how to activate this feature on your inventory pages, and customize it based on your services.