AUTOMOTIVE DIGITAL ADVERTISING

Targeted automotive advertising campaigns accelerate demand for your inventory and dealership services.
Dealer.com delivers connected automotive advertising campaigns promoting your inventory and dealership services to the places where your customers browse, shop, or consume content online. Connect your cars to your customers through flexible, intelligent, and secure car dealership ads technology powered by exclusive consumer insights, market intelligence, and first-party data.
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*Average performance of 464 Dealers using paid search and retargeting channels vs. 291 using paid search, display, retargeting, Facebook, Video, and SEO. June – November 2020.

MAXIMIZE YOUR VISIBILITY

Dealer.com will work with you to customize a strategic car dealership advertising portfolio that meets your needs. In today’s market, focusing on traditional ads like print, radio and TV just won’t cut it. Our multi-channel, data-powered solutions drive more high-quality traffic, website engagement, and leads than Paid Search and Retargeting alone.*
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PUT COX AUTOMOTIVE DATA
TO WORK FOR YOU

Use your 2021 advertising budget more wisely. We turn our vast, exclusive collection of first-party buying signals from across Cox Automotive into predictive insights and real-time business intelligence for our auto advertising clients. No automotive advertising agency comes close to matching our ability to help you reach the right customer with the right message at precisely the right time in their buying journey.
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FLEX YOUR PORTFOLIO AS YOUR DEALERSHIP's NEEDS CHANGE

We know that market forces challenge dealership marketing budgets, so Dealer.com offers you the flexibility to choose the channels that work best, and to adjust your strategy as needed. Backed by digital marketing expertise and our proprietary Compass advertising intelligence engine, our experienced team will help you pivot when you need to and increase your success.

ADVANCED FRAUD PROTECTION

Spend with confidence knowing your car dealership ad investment is secure. Our partnerships with White Ops and the Trustworthy Accountability Group (TAG) provide best-in-class monitoring and protection for your dealership advertising investment from bots and non-human traffic.
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A guide to using your Digital Storefront metrics to measure performance.

MULTICHANNEL ACCESS

Reach in-market shoppers as they browse their favorite sites with rich creative featuring your most relevant vehicles and dealership services.
Capture prime real estate on search engines with the most compelling car dealer advertising copy , bolstered by vAuto real market data or Xtime service pricing.
Drive in-market shoppers to your dealer website from social media platforms, including Facebook and Instagram, along with popular media channels like the Waze navigation app.
Bring your vehicles and dealership services to life while capturing local demand on Facebook, YouTube, and Instagram, using market data superior to anything from an automotive advertising agency.

Connected Video

Promote awareness of your brand and your inventory by reaching shoppers at all stages of the buying journey who are watching connected TVs and over-the-top media.
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Paid Search

Capture prime real estate on search engines with the most compelling ad copy bolstered by vAuto real market data or Xtime service pricing.

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PARTNERSHIP AND THAT PERSONAL TOUCH

Your Performance Manager is an extension of your dealership, working together with you and your team to build the right automotive advertising campaigns for your brand and business goals. Experts in automotive advertising and digital marketing, our people deliver the hands-on strategy you need to excel, just like we did with Downey Hyundai.

Get Started Today

Connect with a Dealer.com representative by calling 888.717.9390 or by completing the form. 

Dealer.com Digital Marketing for Car Dealers
Complete the form to book your Advertising demo.