Better reach.
better results.
Find more buyers everywhere and own every critical moment with first-party consumer intelligence from the largest automotive ecosystem.
Better Reach.
Better results.
Find more buyers everywhere and own every critical moment with first-party consumer intelligence from the largest automotive ecosystem. Sell more cars more profitably, and deliver a superior dealership and service experience.
PUT COX AUTOMOTIVE DATA
TO WORK FOR YOU
Cookies are going away, but not your ability to target consumers. Reach the right consumer with the right message at precisely the right time in their buying journey using exclusive insights from first-party consumer intelligence from Cox Automotive.
2 OUT OF 3 SHOPPERS BEGIN THEIR BUYING JOURNEY ON AUTOTRADER AND KELLEY BLUE BOOK¹
Predict make of vehicle purchase with
90% accuracy²
Predict model of vehicle purchase with
55% accuracy³
MULTICHANNEL ACCESS
Reconnect with consumers who have previously visited your website as they browse content across the web with more relevant and personalized ads.
As Google SMB Premier and Bing Elite SM partners, we’ll help you capture prime real estate on search engines with compelling ads bolstered by vAuto real market data or Xtime service pricing.
Drive in-market shoppers to your dealer website from social media platforms, including Facebook and Instagram, along with popular media channels like the Waze navigation app.
Display Advertising
Reach in-market shoppers as they browse their favorite sites with rich creative featuring your most relevant vehicles and dealership services.
Bring your vehicles and dealership services to life while capturing local demand on Facebook, YouTube, and Instagram using superior market data you can’t get anywhere else.
Connected Video
Promote awareness of your brand and your inventory by reaching shoppers at all stages of the buying journey who are watching connected TVs and over-the-top media.
MAXIMIZE YOUR VISIBILITY
Benefit from a continuous flow of buying signals and data across the Cox Automotive portfolio. Future-proof your ability to target potential customers with accuracy and efficiency in the fast-approaching cookie-less world.⁴
More Leads
More Visits
More Quality Visits
More VDP Views
Super-powered technology keeps you in the driver’s seat
Respond to ever-changing market forces with proprietary technology fueled by AI. Benefit from a continuous flow of buying signals across the Cox Automotive portfolio, including traffic to thousands of Dealer.com websites, behavioral data from Kelley Blue Book and Autotrader, pricing data from vAUTO; and customer data from VinSolutions, Xtime, and Dealertrack. Pivot quickly with real-time strategies that integrate the channels that work best for you in that moment.
Take a Self-Guided Tour
Create a custom demo to see how Dealer.com helps you deliver personalized, data-driven marketing that drives better customer experiences and better revenue.
Real-time fraud protection
Spend with confidence knowing your ad investments are secure. Our partnerships with HUMAN and the Trustworthy Accountability Group (TAG) provide best-in-class monitoring and protection from bots and non-human traffic.
Learn how to use your digital storefront metrics to your greatest advantage.
Find your great with your go-to partner
Get the hands-on strategy and technological expertise you need to build the right campaigns for your brand and business. From intelligent, automated solutions to spot-on, multichannel campaigns, our team of advertising architects is here to engineer your success.
Get Started Today
Connect with a Dealer.com representative by completing the form.
Complete the form to book your Advertising demo.
¹2 out of 3 shoppers begin their buying journey on Autotrader and Kelley Blue Book (2020 Cox Automotive Buyer Journey Study)
²Predict Make of vehicle purchase with approximately 90% accuracy within 30 days of purchase. (VinSolutions Connect Automotive Intelligence Data predictions for 30 days prior to purchase in Aug 2020–Feb 2021)
³Predict Model of vehicle purchase with approximately 55% accuracy within 30 days of purchase. (VinSolutions Connect Automotive Intelligence Data predictions for 30 days prior to purchase in Aug 2020–Feb 2021)
⁴Average performance of 464 Dealers using paid search and retargeting channels vs. 291 using paid search, display, retargeting, Facebook, Video, and SEO. June – November 2020.