Dealer.com Advertising delivers the strength and resources necessary to reach and influence every MINI shopper, everywhere online. We deliver a proven portfolio that covers every major ad channel, and we power every campaign with the industry’s broadest digital reach, deepest data targeting, total website integration, and comprehensive strategic support resources. This combination delivers you the ability to automatically connect your cars with their most likely buyers, track and monitor ROI in real time across your complete program, and execute any strategy, at scale, adapting as the situation requires. For dealers who seek the most efficient way to unlimit their online sales opportunity, no other solution comes close.
Strategic Support and Partnership
You’re never on your own with Dealer.com Advertising. Our Digital Advisors proactively partner with you to align your strategy with our technology, guiding you through your options – Paid Search, Retargeting, Facebook, Video, and Display – engaging operational teams to consistently deliver optimally relevant ads. Once your dealership’s campaigns are underway, dedicated Advertising Strategists monitor them on your behalf, optimizing for relevance and engaging real-time bidding technologies to ensure they’re served across the right websites or in the search engines at ideal moments in the car shopping process.
Dealer.com Paid Search is a highly awarded and trusted paid search partner in the automotive industry. Our technology is fully integrated with your inventory, and directly connected to automatically populate your vehicle-specific ad content. This proven dealer-specific solution was built to differentiate your dealership and capture existing demand in your market.
Although the vehicle purchase process is different for every shopper, most automotive shoppers visit multiple research sites prior to making a purchase decision. On average, shoppers visit 5.5 sites during online research before making a purchase1. Dealer.com retargeting retains shoppers interest and drives them back to your virtual showroom. If your salespeople would follow up with anyone who visited your physical showroom, why wouldn’t you do the same for your virtual showroom?
1) Source: 2017 Cox Automotive Car Buyer Journey; 2017 Autotrader Emerging In-Vehicle Technology Study
Powered by the industry’s most powerful data-targeting technology, Dealer.com Display drives new customer demand more effectively than any other advertising technology. Strategically targeted campaigns deliver compliant and impactful inventory ads to potential buyers virtually everywhere they travel online, influencing their decisions throughout their path to your showroom.
Dealer.com’s Facebook Advertising solution is specifically tailored for automotive. These campaigns are aligned with your specific sales strategy with ads that are deep-linked to your inventory. Ads are generated dynamically based on customers’ interests and behaviors on Facebook, whether they have visited your website before or not, actively influencing their path to purchase.
Dealer.com Video Advertising gives you the ability to build brand and inventory awareness in your market in a dynamic and engaging format. Shoppers who view video are 1.81x more likely to purchase than non-viewers1 and have an average click-through rate (CTR) of close to 2%; one of the highest click-through rates of all digital ad formats. People who watch your video for 3 seconds or longer have a CTR of 8%.2 Dealer.com Video Advertising campaigns can align with your specific sales strategy, in multiple formats, available on both mobile and desktop devices.
1 Source: Source: 2013 Google Study “Digital Drives Auto Shopping”
2 Source: Internal Dealer.com Data