Dealer.com Websites

Beyond the one-size-fits-all approach taken by other automotive website providers, Dealer.com Websites combine responsive design with server-side elements to facilitate customization of the mobile experience. This hybrid, mobile-first approach reflects the reality that consumers shop differently across different devices, and gives dealers the flexibility to customize without sacrificing speed or search ranking.

Our all-new site architecture gives dealers more flexibility than ever to customize, manage, and differentiate their websites. Bolstered by three dynamic new homepages and thousands of style configurations, the new design system connects dealers to additional fonts, color palettes, heading text, buttons and styles that are relevant to their existing design and available on-demand without custom work.

Our new inventory page experience delivers a more transparent and trustworthy user experience, with high-resolution vehicle imagery, Cox Automotive Digital Retailing, Kelley Blue Book vehicle reviews, and mobile-first collapsible features and sticky navigation. These elements turn ordinary browsing activities into buying behaviors and keep shoppers on your VDPs, one of the most critical steps in the shopper journey.

The key to successful personalization on dealer websites is data and automation. Experience Optimization analyzes data from two industry-leading automotive hubs powered by Cox Automotive—Autotrader and Kelley Blue Book—along with an expanding list of manufacturer sites, and previous visits to your site, to deliver personalized inventory recommendations and incentives to shoppers across your website in real-time.

Give car shoppers the experience they want by letting them start the car-buying process right from your inventory pages, all while you work deals online just as you would in-store, double close rates, and increase profitability. That’s what you get with digital retailing from Cox Automotive, the industry’s most powerful digital retailing solution now completely integrated with your Dealer.com Website.

On-site merchandising is simplified with Specials Campaign Manager, a robust incentives and specials creation and syndication engine that deploys specials where shoppers will find them—on your homepage, inventory pages, and coupon pages. Accurately and automatically deliver OEM and dealership incentives in-line with your inventory and across your website experience.