Dealership Websites

Personalized digital experiences for every shopper. Websites deliver personalized sales and service experiences that connect automotive retailers with in-market shoppers everywhere. Aligned with leading eCommerce best practices and user-guided design, has the market-leading data and expertise to personalize car shopping, along with technology to help your dealership make digital marketing and online retail simple and profitable. 


Personalized Shopping Websites use data and automation to deliver personalized inventory and fixed operations content to consumers visiting your website. This informed process is based on their previous shopping behaviors over the previous 90-day period researching on Kelley Blue Book, browsing Autotrader, or visiting your website. Shoppers who reach your website and see vehicles or incentives they’ve already been considering are more likely to take that next step in the buying process.  

Website visits where shoppers were exposed to personalized content showed a 216% increase on form submission rate and a 175% increase in VDP views, and were 4x more likely to pencil a deal.* 

*Statistics based on a study of 524 franchise dealers who subscribed to Experience Optimization over a six-month period beginning January 1, 2020 through June 30, 2020. During the study, website visits where shoppers were exposed to personalized content through Experience Optimization saw increased website engagement and digital retailing activity. 

Flexibility Comes Standard Websites use responsive technology—and are the most flexible in the industry. Our advanced mobile-first technology allow our partners to configure the website experience based on the viewport and browser size, and through device-specific configuration when desired. Websites leverage the same design approach used by other eCommerce leaders, including and 


Data-Driven Design

With 13,000 websites and automotive’s largest volume of franchise partnerships and first-party consumer data, delivers modern digital storefront experiences shaped by user experiences. 

A guide to using your Digital Storefront metrics to measure performance.

Modernized Dealer Tools

From our all-new Media Library asset management experience, to Page Designer, our new advanced site page building framework, we’ve modernized your dealer toolset to help you customize your website, upload images and video, and tackle digital marketing fundamentals more easily. From websites, to advertising, inventory and performance, ControlCenter anchors a dealerships entire digital marketing operation. 


On-Site Merchandising and Inventory Management

Our Specials and Incentives solution helps you promote your most important marketing messages to shoppers browsing your digital storefront. Automatically deploy creative featuring OEM incentives via your existing OEM feed. Or, build your own ads right from ControlCenter, and deploy them instantly across your website for one or multiple rooftops. 

A Premium Experience for Every Shopper, Everywhere’s Website Accessibility Solution ensures your dealership securely navigates ADA Compliance while delivering a premium, personalized experience for consumers of all abilities. Powered by AudioEye, the industry’s most experienced site accessibility experts, our solution safeguards you with accessibility protection and constant vigilance across your entire website. By applying both automated and manual accessibility testing along with assistive technology like screen readers, we take the guesswork out of compliance management, and lift the burden off you. 


Partnership and Accountability for Lasting Success

Our Performance Managers are trained experts who deliver proactive digital marketing consultation focused on your success. Each month, your Performance Manager will deliver 1-2 key actionable insights you can use to impact your business in the short term. Your Performance Manager makes sure you’re using our technology to seize every digital marketing opportunity. We only recruit the best talent from across the country who specialize in marketing, advertising, and automotive. 

Get Started Today

Connect with a representative by calling 888.717.9390 or by completing the form. Digital Marketing for Car Dealers
Complete the form to book your Website demo.