Dealer.com allows you to create and control a complete virtual showroom. Our mobile-ﬁrst website platform delivers unmatched mobile and desktop ﬂexibility, comprehensive inventory merchandising, personalized shopper experiences, Accelerate Digital Retailing, and groundbreaking connectivity with Autotrader®, Kelley Blue Book®, vAuto®, Dealertrack®, and other Cox Automotive solutions. This unrivaled combination transcends traditional website limitations, allowing you to optimize every aspect of your digital marketing strategy.
A Superior Shopper Experience on All Devices.
Most websites are built with either a responsive design or a server-side detection approach, which delivers device- specific content. Dealer.com Websites combine responsive elements with server-side technology. This mobile-first philosophy gives our clients unmatched flexibility to configure the mobile and desktop experiences based on how shoppers use these devices.
Manage your Complete Virtual Showroom.
Select from tens of thousands of design choices adjustable in real-time, create new pages, specials campaigns, and configure pricing and merchandise inventory, all within a comprehensive back-end interface that includes training resources, tutorials, and total control over your entire digital strategy.
Transform Leads into Deals with Accelerate Digital Retailing.
Dealer.com Websites transcend the traditional boundaries of online “lead generation” through Cox Automotive’s Accelerate Digital Retailing technolog, which allows you to start and make complete deals online, on every device.
Curate Personalized Shopping Experiences.
Dealer.com’s Experience Optimization technology allows you to leverage each shopper’s unique online shopping behavior—whether from your site or on Autotrader and Kelley Blue Book—and automatically serve them personalized specials creative along with recommended inventory in real-time across your website experience.
Measure and Maximize your Performance.
Our Analytics platform was built to ensure you know exactly who is visiting your website, and help you deliver content that moves those shoppers closer to a purchase. Part of nVision, Cox Automotive’s all new end-to-end performance hub, Dealer.com Analytics deliver insight into customer buying intent with data-driven behavioral analytics and groundbreaking marketing attribution.