Optimize, don’t Compromise

Deliver a virtual showroom that transforms leads into

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Dealer.com allows you to create and control a complete virtual showroom. Our Seamless Website platform delivers unmatched mobile and desktop flexibility, comprehensive inventory merchandising, integrated advertising and digital retailing, personalized shopper experience, and groundbreaking connectivity with Autotrader®, Kelley Blue Book®, vAuto®, Dealertrack®, XTime® and other Cox Automotive solutions. This unrivaled combination transcends traditional website limitations, allowing you to optimize every aspect of your digital marketing strategy.

Seamless Mobile

The power of automation and the flexibility of customization come together in the Seamless platform. Every device experience – desktop, mobile, and tablet – is manageable and configurable, helping Seamless outrank and outperform traditional “responsive” platforms.


Digital Retailing

Start and make deals online with the industry’s only online to in-store deal-making solution. Digital Retailing delivers integrated payment, trade, and financing tools as well as MakeMyDeal, the industry’s pioneering real-time communication system.


Outperform your competition on Google and other search engines with Seamless. Every site is engineered for optimum search visibility, and you can partner with our Managed SEO teams to ensure your site attracts the customers and engagement you covet most – from custom pages to feature key vehicles to seasonal events and promotions that enhance your brand in the markets that matter most to you.


Inventory Merchandising

Inventory_CardFrom configurable pricing and specials to automated inventory exports, Dealer.com websites make profitable inventory merchandising easy. Connected tools – including integration with vAuto – bring vehicle pricing and marketing data to life through automation and analytics and merchandise your inventory automatically.

Incentives Management


With the Seamless platform, OEM and dealership incentives are delivered accurately and automatically across your website. You can create and deploy specials and incentives easily, on every key inventory page, and adjust them on the fly at any time through intuitive ControlCenter dashboards.


Our partnership with Contact At Once! seamlessly integrates industry-leading chat and text with your Dealer.com Website, allowing you to connect with customers anytime. This partnership also offers same-account access to Autotrader.com, Cars.com, and other marketing platforms, so all of your chats and texts come together in the same convenient interface.

Deliver a superior shopper experience.

Dealer.com’s Seamless Website platform is both flexible and configurable, so you can create the virtual environment you and your customers expect. Through complete mobile and desktop flexibility, personalized, shopper-specific content, and configurable video and digital retailing tools – the result differentiates you from your competitors and engages your customers on a deeper level.

Control your complete virtual showroom.

Thousands of design choices, ability to create new pages, and configure your pricing and merchandising all come together in the multi-award winning ControlCenter. You’ll have total control over your complete virtual showroom strategy.

Transform leads into deals with Digital Retailing.

With our Seamless Website platform, you can transcend the traditional boundaries of online “lead generation” through our proprietary Digital Retailing technology. It allows your shoppers to start and make complete deals online, on every device. The result delivers a streamlined workflow and an uninterrupted online path to in-store purchase.

The power to curate a one-of-a-kind shopper experience.

Our new Experience Optimization solution now allows you to leverage your customer’s unique online shopping behavior—whether it’s on your site or on Autotrader and Kelley Blue Book—to serve them real-time specials and promotions for a curated selection of vehicles from your inventory. It’s automated, it’s easy to use, and it’s proven to result in more direct Seamless Website engagement.

Measure and maximize your performance.

The Seamless Website platform was built to ensure you know exactly who is visiting your website, and help you deliver content that moves those shoppers closer to a purchase. Every site is informed by decades of experience and data-driven research, which all comes together in best-in-class analytics dashboards.

Connect with us for a live consultation

Ready to optimize your digital dealership? Connect with us to set up a demo.

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