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Better-Together 1m Read

Dealer.com, Kelley Blue Book, and Autotrader Work Better Together

As more consumers shop online for cars, dealers must maintain a consistent online presence at every touch point of the car buying journey to drive engagement and sales. Dealer.com, combined with Kelley Blue Book and Autotrader, provide unified access to the industry’s most visited consumer shopping site, most trusted vehicle research site, and the premier dealer digital marketing platform.   Nuan Openshaw-Dion and Jessica Stafford share
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Marketing Your Website for Digital Retailing Success 1m Read

Marketing Your Website for Digital Retailing Success

The pandemic accelerated the rate of consumer adoption for many online shopping experiences, from ordering takeout to buying groceries. Automotive retail was no exception as car buyers showed increased interest in shopping and purchasing cars online. In this session, we’ll discuss the new and evolving expectations of your digital retail shoppers. You’ll learn how to adjust your processes, make better customer connections, and close more deals. For example, we’ll teach you how to send shoppers links that they can use to build their own deals and how you can complete those deals with eContracting.
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