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Home / Blog / Page 18

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OnlineCustomerSentiment

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Why Online Sentiment Should Have an Impact on Your Digital Strategy

If reputation has always been top-of-mind for your dealership, then so, too, has customer sentiment. That’s because it’s your customers’ experiences that establish and evolve your brand’s reputation over time. Today, your customers’ sentiment is measurable online. And though dealership clients everywhere may challenge the industry by turning to their devices and desktops to voice

AwardsAndAccoladesArticle

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4 Ways to Make the Most of Third-Party Vehicle Awards

It’s that time of year again: awards season. There’s speculation everywhere about which entertainers will walk away with the top prize, and for good reason. Awards — or even nominations — have a powerful effect on public perception. It’s a lesson Hollywood knows better than anyone … but one the auto industry still needs to

Dealer.com-TAG-Registered

Blog

How Dealer.com Is Taking Strides to Fight Digital Ad Fraud

Digital advertising fraud has gained some attention recently, and rightfully so. A 2014 study conducted by the Association of National Advertisers (ANA) and WhiteOps estimated that advertisers were expected to lose $7.2 billion globally in 2016 as a result of fraudulent impressions or bots1. More recently, WhiteOps (an industry leader combating digital advertising fraud) reports

HTTPS-Security

Blog

Padlock Power: Why You Should Secure Your Website with HTTPS

Want to buy something online? Great! Just make sure you see a little padlock icon next to the URL field of the web address from which you want to buy. Never noticed that padlock? Try this: open up Chrome, Firefox, or Safari to name a few, go to Google and type “autotrader” in the search

170011_WEB_2017SuperBowlInsightsArticle_FINAL

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4 Digital Ad Strategy Tips to Tackle This Year’s Big Game Opportunity

You can bet on the Big Game for big viewership. Of the top-10 most watched broadcasts in the United States, all but one are national football championships. (The M*A*S*H* finale was the eighth most-viewed TV broadcast.) Nearly 112 million people tuned in for the Big Game last year, making it the third highest-viewed event in

DigitalRetailing

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6 Questions to Ask Vendors About Online Transaction Solutions at NADA 2017

Expect to hear a lot about online transaction software at this year’s NADA convention. And for good reason: research shows that digital improvements to the car-buying process produce increases in shoppers’ likelihood to buy, visit frequency, and vehicle purchase frequency. Translation: online transacting tools have the potential to provide shoppers with the streamlined car-buying process

2016WebTrafficData

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How 2016’s Web Traffic Data Highlights the Importance of High Quality Digital Shoppers

If there’s one thing 2016 taught us, at least in terms of automotive digital shopping data, it’s that quality, not quantity, car shopper traffic is everything. We pulled data from across the Dealer.com dealer network to analyze website traffic amounts by day, month, and time of day in 2016. The results were not necessarily surprising

AnnoyingPopUps

Blog

What Google’s “Intrusive Interstitial” (Pop-Up) Penalty Means for Your Car Dealership Website

Google recently announced that starting around January 10, 2017 they will begin to filtrate and discount the organic search visibility of mobile website versions that use “intrusive” pop-up windows.

CustomerDealerTeamwork

Blog

Score One for the Car Dealership Customers

This article first appeared in Wards Auto. Millions of Americans participate in fantasy football. There’s nothing like the strategizing, trash-talking and (at least for me) 11th-hour lineup tweaks that lead up to game day each week. Car dealers are responsible for another team with even more on the line: the sales team. Just like with

CampaignCreativeElements

Blog

The 4 Most Important Creative Elements of an Integrated Campaign

Today’s car shoppers are inundated with advertisements. In order to break through this clutter, it's important for your campaigns to reflect your brand and deliver a consistent and captivating message.

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