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Home / Blog / Page 19

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ReferralAnalytics

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3 Reasons to Drill Down into Your Web Data Using Referral Analytics

Whether you’re a seasoned dealership analytics veteran or just getting started in tracking your business’s digital performance, this article is for both of you. Think of digital traffic this way: it’s a binary stream of car shopper data that flows to your dealership. The head waters of this traffic are numerous: your dealership website, social

113468_160727_WEB_StrategicAdvStepsToDeployHolidaySeasonInsightsArticle_FINAL

Blog

How to Tailor a Winning Holiday and Year-End Advertising Strategy

The year’s quickly drawing to a close. It’s time for you to make room for next year’s incoming inventory by capitalizing on the seasonal demand of deal-seeking shoppers that are inspired by holiday sales events. To take advantage of this holiday shopping motivation and behavior, the majority of which begins with consumers researching vehicles on

160017_WEB_SEOSEMBenefitsBlogPost_HeroGraphic_4ROUTE

Blog

The Benefits of a Combined SEO and SEM Strategy

Everything I cook requires multiple ingredients, no matter how short the recipe. It’s the marriage of many items that makes the end result so tasty. Similarly, vehicles operate via the same principle. Various parts and fluids must be present and working together for optimal performance. The key elements needed for both the mechanical upkeep of

eBayAutoParts

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5 Reasons Your Dealership Should Be Selling Auto Parts on eBay Motors

The online auto parts market is growing in leaps and bounds. With so many tutorial and how-to videos online, people feel more confident in their DIY skills when it comes to basic car maintenance. A UPS study in 2014 found that 69 percent of auto part shoppers research the part they want online, and 59

SEOCaseStudyInsights

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Learn how our Premium SEO package powered 49% more website visits.

In a recent Dealer.com Premium SEO Performance Study, we looked at the average lift in KPI’s for our Premium SEO package and found, on average, dealer websites captured 49% more website visits, 57% more organic visits, 53% more form submissions and 33% more VDP views.

Social-Media-Marketing-Best-Practices

Blog

Evolving Your Marketing Strategy with Social Media

There are 1.7 billion active monthly Facebook users and another nine hundred million using Twitter, LinkedIn, and Instagram. To put it another way, about 37 percent of the world’s population are using at least one of these social media platforms. Of this 37 percent, a significant portion are actively shopping for goods and services –

160421_WEB_DoDealersStillNeedSEOArticle_BlogGraphic_4ROUTE

Blog

Do Car Dealerships Still Need SEO?

A decade ago, SEO (Search Engine Optimization) was a buzzword in the automotive industry; a concept which was hard to grasp and that few understood. Over the years, however, most businesses have modified their marketing strategy to include some form of organic SEO. As a result, website providers and advertising agencies developed and expanded their

160553_DDC_JulyMetricsBlogPost_INSIGHTS_FINAL

Blog

Despite a Strong Holiday Weekend, July Sends Warning Signals

Forget the fireworks in the sky; the real fireworks can be found online. The Fourth of July weekend is a consistently strong holiday weekend for online car shopping activity. Last year, visits to websites were up 56 percent and vehicle details page (VDP) views were up 48 percent compared to other January to July weekends.

160522_WEB_6WaystoGetStartedwithVideoInsights_1000x666_4ROUTE

Blog

6 Tips to Make Shooting Video an Integral Part of Your Merchandising Strategy

Potential customers are looking at your dealership and your competition for reasons to pick one over the other, and they’re making those decisions quickly. According to J.D. Power, in-market shoppers are visiting fewer dealerships than ever (1.4 down from 5), and arrive on the lot more informed, thanks to extensive car shopping research online. This

160446_DDC_WhatStheDifferenceBetweenLeadsBlog_CV03

Blog

Understanding the Difference Between Leads and Customers

Pop quiz: A woman walks into a dealership showroom. “Good afternoon! Welcome to ROI Motors,” says the salesperson as he offers his hand to her. Should we consider this person a “Lead” or a “Customer?” Want a hint? You can’t shake hands with a lead. This is an important distinction because the two terms –

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