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Home / Blog / Page 19

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Social-Media-Marketing-Best-Practices

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Evolving Your Marketing Strategy with Social Media

There are 1.7 billion active monthly Facebook users and another nine hundred million using Twitter, LinkedIn, and Instagram. To put it another way, about 37 percent of the world’s population are using at least one of these social media platforms. Of this 37 percent, a significant portion are actively shopping for goods and services –

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Do Car Dealerships Still Need SEO?

A decade ago, SEO (Search Engine Optimization) was a buzzword in the automotive industry; a concept which was hard to grasp and that few understood. Over the years, however, most businesses have modified their marketing strategy to include some form of organic SEO. As a result, website providers and advertising agencies developed and expanded their

160553_DDC_JulyMetricsBlogPost_INSIGHTS_FINAL

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Despite a Strong Holiday Weekend, July Sends Warning Signals

Forget the fireworks in the sky; the real fireworks can be found online. The Fourth of July weekend is a consistently strong holiday weekend for online car shopping activity. Last year, visits to websites were up 56 percent and vehicle details page (VDP) views were up 48 percent compared to other January to July weekends.

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6 Tips to Make Shooting Video an Integral Part of Your Merchandising Strategy

Potential customers are looking at your dealership and your competition for reasons to pick one over the other, and they’re making those decisions quickly. According to J.D. Power, in-market shoppers are visiting fewer dealerships than ever (1.4 down from 5), and arrive on the lot more informed, thanks to extensive car shopping research online. This

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Blog

Understanding the Difference Between Leads and Customers

Pop quiz: A woman walks into a dealership showroom. “Good afternoon! Welcome to ROI Motors,” says the salesperson as he offers his hand to her. Should we consider this person a “Lead” or a “Customer?” Want a hint? You can’t shake hands with a lead. This is an important distinction because the two terms –

darcars-case-study

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Learn how Dealer.com, DARCARS and Facebook partnered to employ Facebook Dynamic Ads to increase and control website traffic.

Dealer.com, DARCARS and Facebook partnered to integrate Facebook Dynamic Ads—a new and innovative digital marketing product—into DARCARS’s existing advertising platform. The following case study shares how Facebook Dynamic Ads addressed each of DARSCARS’ digital advertising goals and proved incredibly successful as an accompanying advertising strategy.

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Blog

3 Steps to Help You Make the Most Out of Your Summer Retargeting Strategy

Every retail industry has its time to shine during the year. Summer happens to be that time in the auto industry. With shopper traffic and next year’s incoming inventory increasing with the temperature, car-buying and car-selling is top of mind. Your dealership knows this, but unfortunately, so do your competitors. An easy way to keep

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Blog

Why Your Dealership Needs to Use Specials, and 5 Tips to Create Them Effectively.

Everyone likes to save money. And doing so at the dealership is no exception.

Acura_Video

Blog

Video for Car Shoppers: Numbers from the Experts

In some ways, auto dealerships are luckier than businesses in most other industries when it comes to video marketing. YouTube—far and away the world’s largest video platform, from both a consumer and a marketer perspective—is currently under the command of David Mogensen, a former automotive marketer. That means a lot of great insight and information

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Blog

3 Car Buyer Frustrations, and How Digital Retailing Can Solve Them

Chances are you’ve heard it before. They pop up in your CSI results, and it’s a common complaint on social media channels and dealer review sites. You may have even gotten an earful straight from customers, as they express their frustration and dissatisfaction with the automotive sales process. And those are the folks who actually

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