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Get Ready for the Shift – Why Dealers Must Rethink Ad Budgets Ahead of the 25_ Auto Tariff

Article

Get Ready for the Shift: Why Dealers Must Rethink Ad Budgets Ahead of the 25% Auto Tariff

Just turn on the news, and you will hear that the U.S. automotive industry is on the brink of significant change. With the imminent implementation of a 25% tariff on imported vehicles and parts, dealers must proactively adjust their strategies to navigate the evolving market landscape. Understanding the Tariff’s Impact Effective April 3, 2025, the

Blog

Dealer.com Websites Now Certified by the Automotive Standards Council (ASC) – Press Release

Your Dealer.com Website Has an Important New Certification Dealer.com websites are now officially certified by the Automotive Standards Council (ASC), as part of an ongoing initiative to ensure Google Analytics reporting standardization across automotive websites. As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a universal groundwork

Article

Where Convenience Meets Choice: The Power of Flexibility

The online shopping landscape has changed. The era of flexible car buying options is here and dealerships must adapt to meet evolving consumer preferences. Across the internet, today’s online shopping experience allows consumers to effortlessly add groceries to their online carts and pick them up at the store or have them delivered. It’s all about

2023 CBJ Top 5 Takeaways

Research

TOP 5 TAKEAWAYS FROM THE 2023 CAR BUYER JOURNEY STUDY

Cox Automotive has been conducting the Car Buyer Journey Study for the past 14 years to determine the key changes in consumer buying behavior. The study was conducted from August to September of 2023, with nearly 3,000 respondents who purchased or leased their vehicles within the previous year. CLICK HERE to read our top 5

NADA_2024_FirstLookGuide

Blog

Your First Look at NADA 2024

The NADA Show 2024 is right around the corner. Cox Automotive is thrilled to present our exclusive 2024 First Look Guide, crafted by our exceptional retail brand marketing teams—Dealer.com, Autotrader, Kelley Blue Book, xtime, VinSolutions, Dealertrack, Retail 360, and Ecommerce solutions. We encourage you to dive into this guide for a glimpse of the exciting

DDC23-0193_NADA-2024_Social-Image_Set-2_A_1200x628_v1

Blog

See What’s New for NADA 2024

To compete in today’s challenging automotive retail environment, you deserve a data-driven partner who helps create a successful digital marketing strategy with innovative tools and technology. With the NADA Show 2024 just around the corner, Dealer.com has been working hard to bring you new products and enhancements to the products you know and love. Bringing

Modern,Electric,Car,Rides,Through,Tunnel,With,Warm,Yellow,Light

Meet EV Shoppers

Meet EV Shoppers Where They Are with Information They Want Download the Guide Dealer.com The Future is EV As different as electric vehicles are from traditional internal combustion models, it’s not surprising that EV shoppers have different motivations and preferences compared to other car buyers. Cox Automotive studies show that EV shoppers spend more time…

modern_dealers_thumbnail_featured

Blog

The Step-by-Step for Modern Dealers

In today’s times, it’s no longer enough to just collect data and use digital retailing tools. It’s time to make a step-by-step plan to activate and leverage them to empower your sales, retain customers and increase new business for the digital future.

Differentiate-Your-Digital-Buying-Experience-to-Stand-Out-from-Your-Closest-Competitors

Blog

Differentiate Your Digital Buying Experience

Learn best practices for creating a better car buying processes so you’re implementing new digital shopping experiences that your competitors can’t match.

160553_DDC_JulyMetricsBlogPost_INSIGHTS_FINAL

Blog

Despite a Strong Holiday Weekend, July Sends Warning Signals

Forget the fireworks in the sky; the real fireworks can be found online. The Fourth of July weekend is a consistently strong holiday weekend for online car shopping activity. Last year, visits to websites were up 56 percent and vehicle details page (VDP) views were up 48 percent compared to other January to July weekends.

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