IMAGE DIRECTION
PHOTOGRAPHY DIRECTION
Original photography is recommended, but stock imagery can be used as long as it has a bright, clean look.
Hero images contain banded gradients.
HERO FORMULA
Build hero image (including any necessary extensions) at 1920 x 648.
IMAGE REQUIREMENTS
Use the JPG image format for most images. Only use PNG images when transparency is needed.
File names should be cleaned up. Should be a short, concise description of the image.
All images must have an alt attribute set with an appropriate description of the content of the image.
Image size will be automatically optimized within WordPress.