Style Guide

COMPONENTS & MODULES

— Heroes —

1920 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile

Home Hero

Interior hero with headline, body copy and CTA.

BETTER
DATA.

BETTER RESULTS.

Websites Hero

Interior hero with headline, body copy and CTA.

BETTER WEBSITES LEAD TO BETTER

ENGAGEMENT.

BLUE LINES - HEADER

Your leads are only as good as the website that produces them. Create the personalized experience your customers crave and drive more conversions.

Data that delivers.

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OEM Hero

Hero section with headline, body copy , CTA, number counter,  and image.

0 %

higher form conversion rate²

more engagement with personalized content¹

Your digital marketing is now even better.

New enhancements to your digital marketing website package with Dealer.com mean even better results.

— Common —

1492 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile

Feature Module

Prominently featured content on the site, included a headline, body copy, CTA and large image/video.

Example 1

Take a self-guided tour.

Create a custom demo to see how Dealer.com helps you deliver personalized, data-driven marketing that drives better customer experiences and better revenue.

Create a custom demo to see how Dealer.com helps you deliver personalized, data-driven marketing that drives better customer experiences and better revenue.

Example 2

Analyze your website metrics.

Learn how to use your digital storefront metrics to your greatest advantage.

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Example 3

Personalize Every Experience

Create a personalized digital shopping experience that includes inventory and fixed operations recommendations, powered by insights only available from Cox Automotive.

Stat Module

Display multiple statistics in a section.

Example 1

BETTER EXPERIENCE.

BETTER BOTTOM LINE.

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0 x
more VDP views1
0 x
more leads submitted1
0 x
more likely to pencil a deal1
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Example 2

Proven to drive dealership results.

Experience Optimization is now included in all digital marketing website packages, which means you can offer a personalized experience to every customer that makes them feel known and at home.

0 x
more VDP views1
0 x
more leads submitted1
0 x

more likely to pencil a deal1

Video Module

Display one or two video embeds in a block.

Connected Video Advertising

Expand your video marketing reach to wherever in-market shoppers are watching Connected TVs and over-the-top media channelsWith advanced targeting, Connected Video delivers optimal relevance along with transparent reporting that includes view-through metrics, which reveal whether a customer took a desired action after viewing. Control what your prime audience sees and generate sales opportunities on any device or network.* 

— Collapsible —

1492 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile

Accordion Module

Prominently feature info on the site, including a headline, body copy, CTA and image.

Adjust taxes and fees based on market zip code, and Include incentives along with personalized selections for conditional programs (e.g. military and loyalty cash).
Reduce friction of in-store trade-in value negotiations through Kelley Blue Book, the industry’s most trusted resource.
Capture customer data and submit directly to preferred lenders. Customers can choose to complete a full credit application or short form inquiry to pre-qualify based on a dealership’s financing criteria.
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Showcase F&I products online and give consumers the ability to factor them into their monthly payments.
Assist shoppers through deals and boost your virtual car sales from anywhere with live Video Chat and Co-browsing capabilities. More effective than just talking over the phone, shoppers can chat face-to-face and share their screens as you guide them through the deal creation process.
Shoppers can reserve a vehicle without a deposit and schedule a test drive or an appointment for final close and pickup.

— Grids —

1492 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile

MULTICHANNEL ACCESS Module

Up to 3 columns highlighting various products.

Example 1

DDC20-0030_Website-Updates_Display-Page_Retargeting_800x532_v1@2x

Reconnect with consumers who have previously visited your website as they browse content across the web with more relevant and personalized ads.

As Google SMB Premier and Bing Elite SM partners, we’ll help you capture prime real estate on search engines with compelling ads bolstered by vAuto real market data or Xtime service pricing.

Drive in-market shoppers to your dealer website from social media platforms, including Facebook, Instagram, and Pinterest.

Example 2

Maseratis-32

McGovern Automotive Group

McGovern Automotive Group is the largest dealership group serving Boston and Long Island and the leading dealer seller at Manheim New England. The group has grown steadily despite industry-wide inventory shortages and credits its success in large part to Dealer.com. Each dealership site was built with the solution’s insights to perform and drive results.

Case Study: Downey Hyundai

Downey Hyundai

As a small, family-owned dealership in the competitive Southern California market, Downey Hyundai has always had to think creatively to bring in new customers and keep pace with competitors, which include two larger Hyundai dealerships close by. The collaborative, all-in-one approach to digital marketing has paid off.

Carl Cannon Chevrolet Success Story with Dealer.com

Carl Cannon Chevrolet Buick GMC

Carl Cannon Chevrolet Buick GMC needed a strategic, transparent advertising and SEO partner to help them create and execute a holistic digital marketing strategy. Learn how a partnership with Dealer.com helped them increase traffic and sales for their dealership.

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Example 3

You say you want a revolution.

An industry-wide movement is taking place. Dealerships who resist or do not get onboard are at risk. How do dealers embrace this revolution and make the right marketing changes to support the current landscape?

What consumers want from a digital shopping experience.

Why are some digital shopping experiences more successful than others? What motivates consumers to move through the digital shopping experience with one dealership and drop off with another? These are complicated questions with more than one answer, but in the end it all comes down to the consumer experience.

Case study: The numbers don’t lie.

Collaborative digital marketing expertise from Dealer.com puts Southern California Hyundai dealer on a path for growth.

— Navigation —

1492 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile

Jump Nav

Navigation for subsections/subpages. Set in Page sidebar settings

Posts Module

Display 3 recent posts, or 3 posts of your choosing.

2023 CBJ Top 5 Takeaways

TOP 5 TAKEAWAYS FROM THE 2023 CAR BUYER JOURNEY STUDY

Cox Automotive has been conducting the Car Buyer Journey Study for the past 14 years to determine the key changes in consumer buying behavior. The study was conducted from August to September of 2023, with nearly 3,000 respondents who purchased or leased their vehicles within the previous year. CLICK HERE to read our top 5 takeaways from the study and actions you can take to enhance your digital marketing strategy in 2024.

Read More
DDC_NADA 2023_Digital Storefront

NADA 2024: A Sneak Peek into Dealer.com’s Website Enhancements  

At Dealer.com, we firmly believe the quality of your leads is directly tied to the effectiveness of your website. We are committed to continued enhancement our core solution, ensuring that your digital storefront is:  Designed to deliver results.  Personalized with elements that shoppers expect.  Developed with a mobile-first mindset and optimized for any smart device.  Data-driven, activating shopper insights to enhance the consumer experience.  At the 2024 NADA show, we’re excited to unveil four enhancements that will significantly boost your website’s performance:  1. A Modern Shopping Experience   Consumers crave a smoother online shopping journey when looking for vehicles online. Our new enhancements and updates ensure your website has the latest and greatest technology:   Site Speed Upgrades: Enhancing loading speed for large images and text blogs, ensuring a faster and more satisfying experience.  Simplified Search Results Page: Decluttering the Search Results Page (SRP) for easier vehicle discovery and the ability to scan through more inventory.   ADA Compliance: Improving accessibility to cater to users of all abilities or unique needs.  2. Recommended Vehicles Widget   Our recommended vehicles widget uses the Consumer Vehicle Recommendation Engine (CVRE) for a more modernized approach to viewing vehicles. Rather than relying on third-party cookies, our

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Noah Lee FLG Feature image

NADA 2024 – Q&A with Noah Lee

https://youtu.be/w1t9lVtLES4 As NADA 2024 approaches, Noah Lee, Director of Product Consulting for Dealer.com shares a preview of what to expect at the “auto industry event of the year”—plus some tips for networking while you’re at the show. Want to know what else to expect at NADA this year? Check out the new First Look Guide from Cox Automotive.   1. Why Dealer.com? What’s the biggest differentiator?   a. I think the connectivity to the Cox Automotive immense data network is a huge Dealer.com differentiator. I’d also say the integration to the Accelerate My Deal (AMD) digital retailing tool because it allows shoppers to complete more steps of the buying process online.   2. Why should dealers beef up their advertising strategies into today’s competitive market?   a. Advertising allows dealers to target the right people at the right time and land them on pages with information that is relevant to them, so they are more likely to call, click, or start their deal online.   3. What new products are you excited about/can you preview that are in the Dealer.com pipeline?  a. The new product I am most excited about is Retail 360 because it is going to truly revolutionize the

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Form Module

Example 1

DDC_19_LOGO_FULL-COLOR_RGB-450x50-333c7893-2e72-4a1b-bc04-415f143b4dd6.png
Complete the form to request your demo.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
This field is for validation purposes and should be left unchanged.
This field is for validation purposes and should be left unchanged.
This field is for validation purposes and should be left unchanged.

Get started today.

Connect with Dealer.com.

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Example 2

DDC_19_LOGO_FULL-COLOR_RGB-450x50-333c7893-2e72-4a1b-bc04-415f143b4dd6.png
Complete the form to request your demo.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Get started today.

Connect with Dealer.com.

Group 104