When most dealers think about advertising, it’s either afterthought or treated as a siloed piece of a dealership marketing plan. And it’s often thought of as the last part of the marketing plan, when in fact it should be the first piece of consideration to really build out a full-proof, lead-generating, profit maximizing digital marketing plan.    Advertising is:   In today’s automotive world, dealership websites must do more than navigate shoppers the car inventory. But here is the thing, having a good website on its own is only a partial solution to getting more quality leads and turning cars on the car lot – dealers must take a holistic approach to beef up their entire digital marketing strategy. Without effective advertising, they’re truly missing out.  The Automotive Industry is Changing. Is Your Marketing Strategy Keeping Up?    In today’s tumultuous world, in-market auto shoppers have new and different considerations during the shopping journey, such as fluctuating interest rates, inflation concerns, inventory shortages, and more.  To stay competitive, dealers must have new and different ways of grabbing their attention. A successful strategy should be firmly centered on meeting consumers where they are. No longer a linear path, consumers follow the purchase path in different