COMPONENTS & MODULES
— Heroes —
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Home Hero
Interior hero with headline, body copy and CTA.
Websites Hero
Interior hero with headline, body copy and CTA.
BETTER WEBSITES LEAD TO BETTER
ENGAGEMENT.
Your leads are only as good as the website that produces them. Create the personalized experience your customers crave and drive more conversions.
Data that delivers.
OEM Hero
Hero section with headline, body copy , CTA, number counter, and image.
higher form conversion rate²
more engagement with personalized content¹
Your digital marketing is now even better.
New enhancements to your digital marketing website package with Dealer.com mean even better results.
— Common —
1492 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile
Feature Module
Prominently featured content on the site, included a headline, body copy, CTA and large image/video.
Example 1
Take a self-guided tour.
Create a custom demo to see how Dealer.com helps you deliver personalized, data-driven marketing that drives better customer experiences and better revenue.
Create a custom demo to see how Dealer.com helps you deliver personalized, data-driven marketing that drives better customer experiences and better revenue.
Example 2
Analyze your website metrics.
Learn how to use your digital storefront metrics to your greatest advantage.
Example 3
Personalize Every Experience
Create a personalized digital shopping experience that includes inventory and fixed operations recommendations, powered by insights only available from Cox Automotive.
Stat Module
Display multiple statistics in a section.
Example 1
BETTER EXPERIENCE.
BETTER BOTTOM LINE.
Example 2
Proven to drive dealership results.
Experience Optimization is now included in all digital marketing website packages, which means you can offer a personalized experience to every customer that makes them feel known and at home.
more likely to pencil a deal1
Video Module
Display one or two video embeds in a block.
Connected Video Advertising
Expand your video marketing reach to wherever in-market shoppers are watching Connected TVs and over-the-top media channels. With advanced targeting, Connected Video delivers optimal relevance along with transparent reporting that includes view-through metrics, which reveal whether a customer took a desired action after viewing. Control what your prime audience sees and generate sales opportunities on any device or network.*
— Collapsible —
1492 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile
Accordion Module
Prominently feature info on the site, including a headline, body copy, CTA and image.
— Grids —
1492 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile
MULTICHANNEL ACCESS Module
Up to 3 columns highlighting various products.
Example 1
Reconnect with consumers who have previously visited your website as they browse content across the web with more relevant and personalized ads.
As Google SMB Premier and Bing Elite SM partners, we’ll help you capture prime real estate on search engines with compelling ads bolstered by vAuto real market data or Xtime service pricing.
Drive in-market shoppers to your dealer website from social media platforms, including Facebook, Instagram, and Pinterest.
Example 2
McGovern Automotive Group
McGovern Automotive Group is the largest dealership group serving Boston and Long Island and the leading dealer seller at Manheim New England. The group has grown steadily despite industry-wide inventory shortages and credits its success in large part to Dealer.com. Each dealership site was built with the solution’s insights to perform and drive results.
Downey Hyundai
As a small, family-owned dealership in the competitive Southern California market, Downey Hyundai has always had to think creatively to bring in new customers and keep pace with competitors, which include two larger Hyundai dealerships close by. The collaborative, all-in-one approach to digital marketing has paid off.
Carl Cannon Chevrolet Buick GMC
Carl Cannon Chevrolet Buick GMC needed a strategic, transparent advertising and SEO partner to help them create and execute a holistic digital marketing strategy. Learn how a partnership with Dealer.com helped them increase traffic and sales for their dealership.
Example 3
You say you want a revolution.
An industry-wide movement is taking place. Dealerships who resist or do not get onboard are at risk. How do dealers embrace this revolution and make the right marketing changes to support the current landscape?
What consumers want from a digital shopping experience.
Why are some digital shopping experiences more successful than others? What motivates consumers to move through the digital shopping experience with one dealership and drop off with another? These are complicated questions with more than one answer, but in the end it all comes down to the consumer experience.
Case study: The numbers don’t lie.
Collaborative digital marketing expertise from Dealer.com puts Southern California Hyundai dealer on a path for growth.
— Navigation —
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1024 × 1366 – Tablet
414 × 736 – Mobile
Jump Nav
Navigation for subsections/subpages. Set in Page sidebar settings
Posts Module
Display 3 recent posts, or 3 posts of your choosing.
Maximize Your Dealer.com Account: Unlock Enhanced Performance with VinSolutions Integrations
Connect Cox Automotive’s full suite of dealership solutions to elevate customer experiences, improve sales, and exceed business goals. Generate more online leads with exclusive, connected Cox Automotive proprietary data. Interested in learning more? Download our infographic:
Putting Data to Work for Your Dealership
Knowing who your customers are and what they’ve been looking at on your website and browsing behavior can be a huge competitive advantage for your dealership. But how do you get this data and act on it? Let’s take a look at the types of data: In recent years, marketing teams have been moving away from relying on third-party data to find, track, and reach consumers. Even with the recent news that Google will not be eliminating cookies, it’s still very important for retailers to ensure that their first-party and second-party data are reliable and easily accessible. What Your Data Can Tell You With the right view of your data, you can know the make and model a customer is interested in buying and whether they’re ready to buy – before they ever tell you.1 That gives your sales and marketing teams the opportunity to reach out at exactly the right time with personalized messaging and offers – and avoid wasting time with shoppers who just aren’t ready to buy. The Importance of Partnerships Dealer.com is an industry leader for showcasing inventory, gathering customer data, and using it for targeted marketing initiatives. Adding VinSolutions can super-charge your results using proprietary
Super-Charging Your Dealership’s Marketing Programs
Marketing Programs that Move the Needle Dealers have more opportunities than ever before to engage shoppers with personalized messaging that anticipates their specific needs. Consumers understand that their shopping behaviors are being tracked, so they expect that the offers and outreach they receive from dealerships will enhance their buying experience and save them time. Integrating Data to Fuel Campaigns When you’re looking for opportunities to create customized, personal experiences for shoppers, knowledge is power. Cox Automotive recognizes that the strengths of Dealer.com marketing tools could be magnified with an integration with VinSolutions. This connection led to the creation of Automotive Marketing Platform. Automotive Marketing Platform is an omni-channel marketing solution that uses Cox Automotive’s first-party consumer data integrated with VinSolutions CRM to deliver personalized campaigns. It lets you target known customers across multiple channels, based on things like vehicle equity, term expiration, and service history. Personalizing Your Marketing Dealers using both the VinSolutions Automotive Marketing Platform and Dealer.com Websites can create personalized landing pages that match exact browsing details—including vehicle and payment details—from automated offers sent to car shoppers. When your marketing solution is integrated with your CRM, your sales team has more information to help them connect with consumers
Form Module
Example 1
Complete the form to request your demo.
"*" indicates required fields
Get started today.
Connect with Dealer.com.
Example 2
Complete the form to request your demo.
"*" indicates required fields
Get started today.
Connect with Dealer.com.