Style Guide

COMPONENTS & MODULES

— Heroes —

1920 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile

Home Hero

Interior hero with headline, body copy and CTA.

BETTER
DATA.

BETTER RESULTS.

Websites Hero

Interior hero with headline, body copy and CTA.

BETTER WEBSITES LEAD TO BETTER

ENGAGEMENT.

BLUE LINES - HEADER

Your leads are only as good as the website that produces them. Create the personalized experience your customers crave and drive more conversions.

Data that delivers.

laptop-mockup@2x
Mask Group 6@2x
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OEM Hero

Hero section with headline, body copy , CTA, number counter,  and image.

0 %

higher form conversion rate²

more engagement with personalized content¹

Your digital marketing is now even better.

New enhancements to your digital marketing website package with Dealer.com mean even better results.

— Common —

1492 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile

Feature Module

Prominently featured content on the site, included a headline, body copy, CTA and large image/video.

Example 1

Take a self-guided tour.

Create a custom demo to see how Dealer.com helps you deliver personalized, data-driven marketing that drives better customer experiences and better revenue.

Create a custom demo to see how Dealer.com helps you deliver personalized, data-driven marketing that drives better customer experiences and better revenue.

Example 2

Analyze your website metrics.

Learn how to use your digital storefront metrics to your greatest advantage.

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Example 3

Personalize Every Experience

Create a personalized digital shopping experience that includes inventory and fixed operations recommendations, powered by insights only available from Cox Automotive.

Stat Module

Display multiple statistics in a section.

Example 1

BETTER EXPERIENCE.

BETTER BOTTOM LINE.

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0 x
more VDP views1
0 x
more leads submitted1
0 x
more likely to pencil a deal1
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Example 2

Proven to drive dealership results.

Experience Optimization is now included in all digital marketing website packages, which means you can offer a personalized experience to every customer that makes them feel known and at home.

0 x
more VDP views1
0 x
more leads submitted1
0 x

more likely to pencil a deal1

Video Module

Display one or two video embeds in a block.

Connected Video Advertising

Expand your video marketing reach to wherever in-market shoppers are watching Connected TVs and over-the-top media channelsWith advanced targeting, Connected Video delivers optimal relevance along with transparent reporting that includes view-through metrics, which reveal whether a customer took a desired action after viewing. Control what your prime audience sees and generate sales opportunities on any device or network.* 

— Collapsible —

1492 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile

Accordion Module

Prominently feature info on the site, including a headline, body copy, CTA and image.

Adjust taxes and fees based on market zip code, and Include incentives along with personalized selections for conditional programs (e.g. military and loyalty cash).
Reduce friction of in-store trade-in value negotiations through Kelley Blue Book, the industry’s most trusted resource.
Capture customer data and submit directly to preferred lenders. Customers can choose to complete a full credit application or short form inquiry to pre-qualify based on a dealership’s financing criteria.
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Showcase F&I products online and give consumers the ability to factor them into their monthly payments.
Assist shoppers through deals and boost your virtual car sales from anywhere with live Video Chat and Co-browsing capabilities. More effective than just talking over the phone, shoppers can chat face-to-face and share their screens as you guide them through the deal creation process.
Shoppers can reserve a vehicle without a deposit and schedule a test drive or an appointment for final close and pickup.

— Grids —

1492 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile

MULTICHANNEL ACCESS Module

Up to 3 columns highlighting various products.

Example 1

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Reconnect with consumers who have previously visited your website as they browse content across the web with more relevant and personalized ads.

As Google SMB Premier and Bing Elite SM partners, we’ll help you capture prime real estate on search engines with compelling ads bolstered by vAuto real market data or Xtime service pricing.

Drive in-market shoppers to your dealer website from social media platforms, including Facebook, Instagram, and Pinterest.

Example 2

Maseratis-32

McGovern Automotive Group

McGovern Automotive Group is the largest dealership group serving Boston and Long Island and the leading dealer seller at Manheim New England. The group has grown steadily despite industry-wide inventory shortages and credits its success in large part to Dealer.com. Each dealership site was built with the solution’s insights to perform and drive results.

Case Study: Downey Hyundai

Downey Hyundai

As a small, family-owned dealership in the competitive Southern California market, Downey Hyundai has always had to think creatively to bring in new customers and keep pace with competitors, which include two larger Hyundai dealerships close by. The collaborative, all-in-one approach to digital marketing has paid off.

Carl Cannon Chevrolet Success Story with Dealer.com

Carl Cannon Chevrolet Buick GMC

Carl Cannon Chevrolet Buick GMC needed a strategic, transparent advertising and SEO partner to help them create and execute a holistic digital marketing strategy. Learn how a partnership with Dealer.com helped them increase traffic and sales for their dealership.

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Example 3

You say you want a revolution.

An industry-wide movement is taking place. Dealerships who resist or do not get onboard are at risk. How do dealers embrace this revolution and make the right marketing changes to support the current landscape?

What consumers want from a digital shopping experience.

Why are some digital shopping experiences more successful than others? What motivates consumers to move through the digital shopping experience with one dealership and drop off with another? These are complicated questions with more than one answer, but in the end it all comes down to the consumer experience.

Case study: The numbers don’t lie.

Collaborative digital marketing expertise from Dealer.com puts Southern California Hyundai dealer on a path for growth.

— Navigation —

1492 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile

Jump Nav

Navigation for subsections/subpages. Set in Page sidebar settings

Posts Module

Display 3 recent posts, or 3 posts of your choosing.

Dealer.com Websites Now Certified by the Automotive Standards Council (ASC) – Press Release  

Your Dealer.com Website Has an Important New Certification  Dealer.com websites are now officially certified by the Automotive Standards Council (ASC), as part of an ongoing initiative to ensure Google Analytics reporting standardization across automotive websites.   As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a universal groundwork for implementing Google Analytics 4 into the industry. Comprised of over 80 automotive dealers, vendors, and manufacturers, in partnership with Brian Pasch Enterprises, the ASC strives to support the industry’s best interests in creating universal standards and guidelines for the transition to Google Analytics 4.   The ASC provides a number of vital functions to help dealers make the most of their data, including:  Dealer.com has spent the past several years helping dealers implement the new GA4 reporting platform, under ASC compliance. The ASC certification for Dealer.com sites is particularly timely, as Google announced last week that Google Analytics 4 APIs have now completely replaced Universal Analytics services.   “As a founding member of the Automotive Standards Committee, we are thrilled the Dealer.com platform has obtained this certification. Data is the oil of the 21st century and we are committed to helping our client partners capitalize on

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where is ecommerce today blog image

Unlock the Profit Potential in Your Marketing Automation

Introduction The right automotive marketing strategies can boost your business’s profitability. We’ve identified several best practices for success: personalizing customer interactions, integrating multi-channel approaches, and continuously analyzing performance metrics. By focusing on these, you can unlock the true profit potential of your marketing automation tools. Let’s dive into these practices and see how they can transform your marketing efforts.  Connect Your Digital Marketing Solutions to Your Marketing Strategy Failing to fully integrate your digital marketing solutions with your overall strategy can spell disaster. A disjointed approach risks missed opportunities and crippling inefficiencies. Don’t let your business fall behind—ensure seamless integration now.  Align Goals and Metrics: Ensure that your digital marketing KPIs are in sync with your overall business objectives. This alignment helps in tracking performance and making data-driven decisions.  Unified Platforms: Use unified marketing platforms that bring together various digital tools such as CRM systems, email marketing, and social media management. This will allow for a more cohesive strategy.  Cross-Department Collaboration: Encourage collaboration between your marketing, sales, and service departments. For instance, integrating fixed operations into your digital strategy can significantly boost profitability, as highlighted in the DDC Managed Services document.  Connect Consumer Behavior Using Data Understanding and leveraging consumer

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3 Effective Ways to Connect with Dealer.com Support

Welcome to the Dealer.com family! Whether you’re a current client, an automotive marketing manager, or an automotive digital marketing manager, we know your drive for excellence never takes a pit stop. That’s why we’ve tailored our customer support services to ensure you get the best out of Dealer.com. Here are three convenient ways to connect with our experts and elevate your auto dealership marketing experience.  1. Call Our Supportive Customer Care Team  Sometimes, there’s just no substitute for a good old-fashioned chat. When you need immediate assistance, our top-notch customer care team is just a phone call away. Dial 1-888-895-2994 to speak directly with one of our friendly and knowledgeable representatives. Whether it’s a quick question or a complicated issue, we’re here to help you roll up your sleeves and get things back on track.  Why call us?  What our clients are saying:  “Fast, friendly, knowledgeable, good communication, and done right the first time!”   “VERY helpful and went above and beyond with a problem I had and it was not a dealer.com related issue. She went out of her way to assist me in the right direction of who would be able to help me.”  2. Fill Out the Dealer.com

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Form Module

Example 1

DDC_19_LOGO_FULL-COLOR_RGB-450x50-333c7893-2e72-4a1b-bc04-415f143b4dd6.png
Complete the form to request your demo.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
This field is for validation purposes and should be left unchanged.
This field is for validation purposes and should be left unchanged.
This field is for validation purposes and should be left unchanged.

Get started today.

Connect with Dealer.com.

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Example 2

DDC_19_LOGO_FULL-COLOR_RGB-450x50-333c7893-2e72-4a1b-bc04-415f143b4dd6.png
Complete the form to request your demo.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Get started today.

Connect with Dealer.com.

Group 104