Style Guide

COMPONENTS & MODULES

— Heroes —

1920 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile

Home Hero

Interior hero with headline, body copy and CTA.

BETTER
DATA.

BETTER RESULTS.

Websites Hero

Interior hero with headline, body copy and CTA.

BETTER WEBSITES LEAD TO BETTER

ENGAGEMENT.

BLUE LINES - HEADER

Your leads are only as good as the website that produces them. Create the personalized experience your customers crave and drive more conversions.

Data that delivers.

laptop-mockup@2x
Mask Group 6@2x
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OEM Hero

Hero section with headline, body copy , CTA, number counter,  and image.

0 %

higher form conversion rate²

more engagement with personalized content¹

Your digital marketing is now even better.

New enhancements to your digital marketing website package with Dealer.com mean even better results.

— Common —

1492 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile

Feature Module

Prominently featured content on the site, included a headline, body copy, CTA and large image/video.

Example 1

Take a self-guided tour.

Create a custom demo to see how Dealer.com helps you deliver personalized, data-driven marketing that drives better customer experiences and better revenue.

Create a custom demo to see how Dealer.com helps you deliver personalized, data-driven marketing that drives better customer experiences and better revenue.

Example 2

Analyze your website metrics.

Learn how to use your digital storefront metrics to your greatest advantage.

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Example 3

Personalize Every Experience

Create a personalized digital shopping experience that includes inventory and fixed operations recommendations, powered by insights only available from Cox Automotive.

Stat Module

Display multiple statistics in a section.

Example 1

BETTER EXPERIENCE.

BETTER BOTTOM LINE.

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0 x
more VDP views1
0 x
more leads submitted1
0 x
more likely to pencil a deal1
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Example 2

Proven to drive dealership results.

Experience Optimization is now included in all digital marketing website packages, which means you can offer a personalized experience to every customer that makes them feel known and at home.

0 x
more VDP views1
0 x
more leads submitted1
0 x

more likely to pencil a deal1

Video Module

Display one or two video embeds in a block.

Connected Video Advertising

Expand your video marketing reach to wherever in-market shoppers are watching Connected TVs and over-the-top media channelsWith advanced targeting, Connected Video delivers optimal relevance along with transparent reporting that includes view-through metrics, which reveal whether a customer took a desired action after viewing. Control what your prime audience sees and generate sales opportunities on any device or network.* 

— Collapsible —

1492 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile

Accordion Module

Prominently feature info on the site, including a headline, body copy, CTA and image.

Adjust taxes and fees based on market zip code, and Include incentives along with personalized selections for conditional programs (e.g. military and loyalty cash).
Reduce friction of in-store trade-in value negotiations through Kelley Blue Book, the industry’s most trusted resource.
Capture customer data and submit directly to preferred lenders. Customers can choose to complete a full credit application or short form inquiry to pre-qualify based on a dealership’s financing criteria.
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Showcase F&I products online and give consumers the ability to factor them into their monthly payments.
Assist shoppers through deals and boost your virtual car sales from anywhere with live Video Chat and Co-browsing capabilities. More effective than just talking over the phone, shoppers can chat face-to-face and share their screens as you guide them through the deal creation process.
Shoppers can reserve a vehicle without a deposit and schedule a test drive or an appointment for final close and pickup.

— Grids —

1492 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile

MULTICHANNEL ACCESS Module

Up to 3 columns highlighting various products.

Example 1

DDC20-0030_Website-Updates_Display-Page_Retargeting_800x532_v1@2x

Reconnect with consumers who have previously visited your website as they browse content across the web with more relevant and personalized ads.

As Google SMB Premier and Bing Elite SM partners, we’ll help you capture prime real estate on search engines with compelling ads bolstered by vAuto real market data or Xtime service pricing.

Drive in-market shoppers to your dealer website from social media platforms, including Facebook, Instagram, and Pinterest.

Example 2

Maseratis-32

McGovern Automotive Group

McGovern Automotive Group is the largest dealership group serving Boston and Long Island and the leading dealer seller at Manheim New England. The group has grown steadily despite industry-wide inventory shortages and credits its success in large part to Dealer.com. Each dealership site was built with the solution’s insights to perform and drive results.

Case Study: Downey Hyundai

Downey Hyundai

As a small, family-owned dealership in the competitive Southern California market, Downey Hyundai has always had to think creatively to bring in new customers and keep pace with competitors, which include two larger Hyundai dealerships close by. The collaborative, all-in-one approach to digital marketing has paid off.

Carl Cannon Chevrolet Success Story with Dealer.com

Carl Cannon Chevrolet Buick GMC

Carl Cannon Chevrolet Buick GMC needed a strategic, transparent advertising and SEO partner to help them create and execute a holistic digital marketing strategy. Learn how a partnership with Dealer.com helped them increase traffic and sales for their dealership.

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Example 3

You say you want a revolution.

An industry-wide movement is taking place. Dealerships who resist or do not get onboard are at risk. How do dealers embrace this revolution and make the right marketing changes to support the current landscape?

What consumers want from a digital shopping experience.

Why are some digital shopping experiences more successful than others? What motivates consumers to move through the digital shopping experience with one dealership and drop off with another? These are complicated questions with more than one answer, but in the end it all comes down to the consumer experience.

Case study: The numbers don’t lie.

Collaborative digital marketing expertise from Dealer.com puts Southern California Hyundai dealer on a path for growth.

— Navigation —

1492 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile

Jump Nav

Navigation for subsections/subpages. Set in Page sidebar settings

Posts Module

Display 3 recent posts, or 3 posts of your choosing.

Generic electric car charging on a city street

This image doesn`t contain any visible trademarked products, corporate identity, logos, or copyrighted elements.
I am author of design of this car.
I am author of 3d model of this car

The Future of EVs: Increasing Consumer Adoption  

The electric vehicle surge has been steadily rising. Over one million EVs were sold in 2023, a monumental achievement for EVs in the automotive industry. Fast forward to January 2024, and now there are more than 3.2 million EVs in the U.S. 1 More OEMs are entering the market and different models are being made available to consumers, which means pricing is getting more competitive and more people can afford them.   While EV sales have hit record highs, the growth rate seems to be decreasing. To keep up with the changing demands of the industry, the annual Cox Automotive Path to EV Adoption study allows dealers and OEMs to stay informed about the state of EVs.   This study reveals that an increase in supply and more available models have outpaced consumer demand. EV consideration among car shoppers has begun to wane and inventory is sitting on dealership lots longer.   So, what’s on the horizon for the EV market? Here are our top takeaways.   An EV Skeptic is defined as a car shopper who is only considering vehicles powered by traditional internal combustion engines (ICE). According to the 2024 Path to EV Adoption Study by Cox Automotive, nearly half of vehicle

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UNLOCKING SEAMLESS CONTENT PROMOTION WITH DEALER.COM’S CAMPAIGN WIDGET

In the dynamic landscape of digital marketing, staying ahead of the curve is essential. Enter Dealer.com’s Campaign Widget, your secret weapon for effortlessly promoting specials and delivering relevant content to your website visitors. Imagine a world where you can bid farewell to the hassle of editing graphics for various devices, juggling multiple platforms, and navigating ever-changing regulations. The Campaign Widget ensures that your content shines across all screens, from smartphones to desktops, while adhering to ADA and OEM compliance. Plus, it’s smart—tailoring content to each shopper’s unique browsing behavior. Whether you prefer slideshows, banners, or coupons, the Campaign Widget empowers you to make the most of your digital real estate. Ready to elevate your online presence? Dive into the future of content optimization today! Learn More Below:

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Form Module

Example 1

DDC_19_LOGO_FULL-COLOR_RGB-450x50-333c7893-2e72-4a1b-bc04-415f143b4dd6.png
Complete the form to request your demo.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
This field is for validation purposes and should be left unchanged.
This field is for validation purposes and should be left unchanged.
This field is for validation purposes and should be left unchanged.

Get started today.

Connect with Dealer.com.

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Example 2

DDC_19_LOGO_FULL-COLOR_RGB-450x50-333c7893-2e72-4a1b-bc04-415f143b4dd6.png
Complete the form to request your demo.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Get started today.

Connect with Dealer.com.

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