Style Guide - Dealer.com US

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Solutions
- Dealership Websites
  Personalize digital experiences for every shopper.
  - Digital Storefront
    Your leads are only as good as the website that produces them. Create the personalized experience your customers crave and drive more conversions.
  - Flexible Retailing
    Drive more leads and higher profits when customers choose their path to purchase.
  - Analytics
    Get a competitive edge with deep insights that drive your digital marketing strategy.
- Digital Marketing Services
  Master automotive digital marketing and maximize results.
  - Automotive SEO
    Drive your dealership to the top of the search engine results pages.
  - Content & Creative
    Increase website engagement and guide the path to purchase.
  - Social & Reputation
    Expand your social presence and reputation with automotive-focused marketing expertise.
  - Website Management
    Enhance dealership operational efficiencies with personalized site monitoring.
- Automotive Advertising
  Accelerate demand for your inventory and dealership services with targeted automotive advertising campaigns.
  - Retargeting & Display
    Accelerate demand with precise consumer targeting that reaches in-market shoppers wherever they are online.
  - SEM/Paid Search
    Capture demand from in-market shoppers searching for inventory or service.
  - Social Media Advertising
    Capture in-market demand from shoppers with precise social media targeting.
  - Video Advertising
    Bring your inventory to life everywhere shoppers consume video content with industry-leading video creation tools and exclusive consumer insights.
- Partners
  Explore our third-party and OEM partners in collaboration and integration.
  - OEM Partners
    Drive sales and make the automotive brand and your dealership one and the same.
  - Integrated Partner Program
    Third-party integrations that add value to your website.
Resources
- Resource Library
  Best practices, news, and insights to drive results at your dealership.
  - Articles
    The latest articles to help drive results at your dealership.
  - Videos
    The latest videos to help drive results at your dealership.
  - Guides
    The latest guides to help drive results at your dealership.
  - eBooks
    The latest eBooks to help drive results at your dealership.
- Client Resources
  Your go-to source for industry news, digital marketing best practices, tips and webinars.
  - Best Practices
    Learn about best practices to improve your business and insights shaping our industry.
  - Product News
    Read the latest news and product updates.
  - Pro Tips
    Dive deep into tips & tricks to make the best use of your products.
  - Webinars
    Discover how to make the most of your dealership’s digital marketing strategy.
About Us
- About Us
  - News
    Latest news.
  - Contact Us
    Get in touch. We’re here to help.
  - Meet Our Team
    Meet the team who delivers the most advanced and effective technology solutions in the automotive industry.
- Corporate
  - Corporate Information
    Changing the way the world buys, sells, owns, and uses vehicles.
  - Corporate Responsibility
    Giving back. Moving forward. Our commitment to corporate social responsibility.
  - Careers
    Inspire the future of the auto industry with us.
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Style Guide

COLORS
TEXT STYLES
UI
ICONS & SYMBOLS
COMPONENTS & MODULES
IMAGE DIRECTION
COPY STANDARDS

COLORS

@ddc_orange

#E98800

@ddc_black

#212121

@ddc_gray

#F2F2F2

@ddc_error

#c02b0a

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