Dealership
Resources

Considering that consumers spend most of their vehicle-shopping time online,* it’s vital for dealerships to make the information on their websites easy to find. Yet many unintentionally limit their reach by embedding key promotional messages within image files. While these visuals may look polished, they can affect SEO discoverability and limit the dealership’s reach.  The

This case study details the synergy between Dealer.com Managed Services SEO and Paid Search for driving organic and paid search performance.

Hosted by Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive, and featuring Noah Lee, Senior Director of Product Consulting at Cox Automotive, the recent For the Road Forward podcast episode explores how first-party data and AI are reshaping the car-buying journey. Below are a few highlights on how Dealer.com customers can activate these

In today’s digital-first automotive retail environment, personalization isn’t just a nice-to-have—it’s a competitive necessity. That’s why Cox Automotive has invested deeply in building a native Customer Data Platform (CDP) that powers smarter, more efficient, and more personalized experiences across its ecosystem. This integration includes Dealer.com.  From Buzzword to Backbone  As highlighted by Cox Automotive leaders,

In automotive, there is no bigger task ahead than the shift to electrification. While there are still concerns about costs and charging infrastructure, sales show that more people are adopting EVs. In the first quarter of 2025, EV sales increased by 11.4% compared to last year. Interestingly, this growth is coming from brands other than Tesla.  While

Kelley Blue Book® My Wallet offers shoppers the opportunity to start a lead on Autotrader.com, KBB.com or a Dealer.com website. They can seamlessly carry their information through each platform, integrating with Accelerate My Deal on Dealer.com to complete the deal flow. With the data all in one place, your team can build trust with your

Did you know ready-to-buy shoppers are more likely to convert and bring in an average of $288 more gross profit per deal than other online leads?   The key is to find as many of those shoppers as you can and focus your efforts on getting them down the path to purchase.  One great way to

Our digital retailing tools, like Accelerate My Deal, let car buyers complete as much of their deal online as they want. Provide them with an easy-to-use shopping experience, enhanced by exclusive Cox Automotive data and insights for personalization.  You can help customers move down a personally tailored purchase path from browsing to payment calculation, trade-in