Dealer Insights
Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.
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A Message from Wayne Pastore, Dealer.com General Manager and Vice President
As your digital marketing partner, our primary job is to support you and help your dealership succeed. We will be publishing insights and best practices over the next days and weeks and our A-team of Performance Managers, industry, and digital marketing experts are ready to help you make confident decisions to keep your business moving forward, now and in the future. READ MORE ->
March 20, 2020
Article
The Download on Shifting Consumer Preferences
October 16, 2020
Have you had a chance to watch the video recording of Dealer Forward Marketing Edition: Shifting Consumer…
eBooks
Choose Your Vendor
September 21, 2020
You’ve identified the problems with your current practices, established your vision, and prepared and evaluated…
Article
Make Intentional Changes to Make the Most of Digital Retailing
September 17, 2020
Make Intentional Changes to Make the Most of Digital Retailing While sales and service activity…
eBooks
Find the Right Vendor For Your Vision
September 10, 2020
Your dealership deserves a digital marketing solution that checks all the boxes. Now that you’ve…
eBooks
Establish Your Vision: Digital Customer Experience
September 10, 2020
To deliver a hybrid buying experience, dealers must rethink their operations and make meaningful changes.…
eBooks
Why Your Website Metrics Matter
September 10, 2020
Use our guide to help identify the problems with your current processes and pinpoint areas…
Article
Dealer.com to discontinue support of Internet Explorer 11
September 3, 2020
Microsoft has officially announced plans to end support for Internet Explorer 11 (IE 11) next…
Article
Five Questions Every Car Dealer Website Should Answer
September 1, 2020
By Bob George Today, almost all roads lead to a dealer’s website, even (and sometimes…
Clear 4 Digital Marketing Hurdles for Success Today
August 28, 2020
Today’s environment is challenging. The 2020 Cox Automotive COVID-19 Consumer Impact Study reported we’re dealing with tight…
Article
Dealer.com’s New SRP Delivers Efficiencies for Consumers
August 13, 2020
No one likes detours. A wrong turn that requires renavigation is both frustrating and time consuming. And…