Dealer Insights
Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.
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Videos
Transform inventory merchandising with Dealer.com’s new Vehicle Deal Pages
Dealer.com’s all new Vehicle Deal Pages bring more of the data and information shoppers need and want to the VDP experience, integrating a comprehensive digital retailing workflow and state-of-the-art inventory merchandising. The result keeps customers focused on your inventory. Plus, they look great and are convenient for shoppers on any device.
March 21, 2019
5 Steps to Creating a Great Service Special
January 9, 2020
Drive a more revenue to your service department using Specials Campaign Manager and Experience Optimization.…
Article
Specials Campaign Manager: Group Distribution & Prioritization Now Available
November 15, 2019
By Marissa Coolidge, Product Delivery Manager – Dealer.com Websites This fall, our engineers released some…
Article
Turn Details Into Deals
November 7, 2019
Dealer.com engineers use A/B Testing to inform design and boost lead conversion on the new…
Article
Spotlight on Accessibility
October 24, 2019
Dealer.com’s Head of User Experience answers your questions on this hot topic. With the number…
Article
Digital Retailing: Key Trends to Watch and Actions Dealers Can Take
March 21, 2019
The car-buying experience is in need of change and the process length is just the…
Article
What You Need to Know About Google My Business and Store Visit Tracking
December 3, 2018
Google My Business (GMB) has long been one of Google’s key tools for business listings.…
Research
Learn about the impact of advertising fraud and discover how you can protect your digital investment.
October 12, 2018
If you’re employing digital advertising in your marketing strategy, you know what a powerful tool…
Case Studies
Carl Cannon Holistic Digital Marketing Strategy with Dealer.com
October 9, 2018
Carl Cannon Chevrolet Buick GMC needed a strategic, transparent advertising and SEO partner to help…
eBooks
Learn about Dealer.com’s strategic approach to advertising best practices.
September 17, 2018
In today's digitally driven world, it's more important than ever for dealers to maximize the…
Videos
Learn the Keys to Effortless Website Personalization
September 14, 2018
Discover Specials Campaign Manager and Experience Optimization Colby LeFevre, Dealer.com's Senior OEM Product Manager,…