Dealer Insights

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.

Dealer's Guide to Digital Advertising

The Dealer’s Guide to Digital Advertising A guide for building a successful dealership advertising strategy. Download the Guide Dealer.com This is the “Digital First”era. Digital advertising has evolved from a…

Above and Beyond: The Data Behind Thriving Dealerships

By Lori Wittman, SVP Dealer Software Solutions, Cox Automotive Challenges and difficulties breed innovation. It’s through…

Stopping Deals from Becoming Leads

Are the close rates for your digital retailing leads failing to outperform other generic lead…

Downey Hyundai

As a small, family-owned dealership in the competitive Southern California market, Downey Hyundai has always…

4 Questions to Improve Your Dealership’s Digital Marketing

A guide to evaluating your digital marketing strategy to attract customers and close more deals.

The Dealer’s Guide to Digital Advertising

A guide for building a successful dealership advertising strategy.

Marketing in a Lean Inventory Environment

Given today’s inventory shortage challenges, it can be tempting to cut back on advertising. After…

How Effective is Your Digital Marketing Strategy?

In the new age of online car sales, your digital marketing is more important than ever, and increasingly so. In fact, traditional…

What Does Your Dealership Website Say to Shoppers?

The look and feel of your dealership’s website matter to your customers. In fact, more than 3 out of every…

Are Negative Reviews Discouraging Your Potential Customers?

The Customers Are Always Right (Even When They’re Wrong) Your target audience spends a total…

Creating a Cohesive Digital Retailing Strategy

As the industry changes to cater to customer preferences for online car shopping, implementing a digital retailing strategy has been…