Dealer Insights

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.

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A Message from Wayne Pastore, Dealer.com General Manager and Vice President

As your digital marketing partner, our primary job is to support you and help your dealership succeed. We will be publishing insights and best practices over the next days and weeks and our A-team of Performance Managers, industry, and digital marketing experts are ready to help you make confident decisions to keep your business moving forward, now and in the future. READ MORE ->

March 20, 2020
Article

The Download on Shifting Consumer Preferences

October 16, 2020
Have you had a chance to watch the video recording of Dealer Forward Marketing Edition: Shifting Consumer…
eBooks

Choose Your Vendor

September 21, 2020
You’ve identified the problems with your current practices, established your vision, and prepared and evaluated…
Article

Make Intentional Changes to Make the Most of Digital Retailing

September 17, 2020
Make Intentional Changes to Make the Most of Digital Retailing   While sales and service activity…
eBooks

Find the Right Vendor For Your Vision

September 10, 2020
Your dealership deserves a digital marketing solution that checks all the boxes. Now that you’ve…
eBooks

Establish Your Vision: Digital Customer Experience

September 10, 2020
To deliver a hybrid buying experience, dealers must rethink their operations and make meaningful changes.…
eBooks

Why Your Website Metrics Matter

September 10, 2020
Use our guide to help identify the problems with your current processes and pinpoint areas…
Article

Dealer.com to discontinue support of Internet Explorer 11

September 3, 2020
Microsoft has officially announced plans to end support for Internet Explorer 11 (IE 11) next…
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Five Questions Every Car Dealer Website Should Answer

September 1, 2020
By Bob George   Today, almost all roads lead to a dealer’s website, even (and sometimes…

Clear 4 Digital Marketing Hurdles for Success Today

August 28, 2020
Today’s environment is challenging. The 2020 Cox Automotive COVID-19 Consumer Impact Study reported we’re dealing with tight…
Article

Dealer.com’s New SRP Delivers Efficiencies for Consumers

August 13, 2020
No one likes detours. A wrong turn that requires renavigation is both frustrating and time consuming. And…

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