Dealer Insights

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.

Transform inventory merchandising with Dealer.com’s new Vehicle Deal Pages

Dealer.com’s all new Vehicle Deal Pages bring more of the data and information shoppers need and want to the VDP experience, integrating a comprehensive digital retailing workflow and state-of-the-art inventory merchandising. The result keeps customers focused on your inventory. Plus, they look great and are convenient for shoppers on any device.

Specials Campaign Manager: Group Distribution & Prioritization Now Available

November 15, 2019

By Marissa Coolidge, Product Delivery Manager – Dealer.com Websites This fall, our engineers released some…

Turn Details Into Deals

November 7, 2019

Dealer.com engineers use A/B Testing to inform design and boost lead conversion on the new…

Spotlight on Accessibility

October 24, 2019

Dealer.com’s Head of User Experience answers your questions on this hot topic. With the number…

Digital Retailing: Key Trends to Watch and Actions Dealers Can Take

The car-buying experience is in need of change and the process length is just the…

What You Need to Know About Google My Business and Store Visit Tracking

December 3, 2018

Google My Business (GMB) has long been one of Google’s key tools for business listings.…

Learn about the impact of advertising fraud and discover how you can protect your digital investment.

October 12, 2018

If you’re employing digital advertising in your marketing strategy, you know what a powerful tool…

Carl Cannon Holistic Digital Marketing Strategy with Dealer.com

October 9, 2018

Carl Cannon Chevrolet Buick GMC needed a strategic, transparent advertising and SEO partner to help…

Learn about Dealer.com’s strategic approach to advertising best practices.

September 17, 2018

In today's digitally driven world, it's more important than ever for dealers to maximize the…

Learn the Keys to Effortless Website Personalization

September 14, 2018

Discover Specials Campaign Manager and Experience Optimization Colby LeFevre, Dealer.com's Senior OEM Product Manager,…

5 Steps to Creating a Great Special

August 20, 2018

Tips for easy on-site merchandising with Specials Campaign Manager With your new Specials Campaigns Manager…