Dealer Insights

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.

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A Message from Wayne Pastore, Dealer.com General Manager and Vice President

As your digital marketing partner, our primary job is to support you and help your dealership succeed. We will be publishing insights and best practices over the next days and weeks and our A-team of Performance Managers, industry, and digital marketing experts are ready to help you make confident decisions to keep your business moving forward, now and in the future. READ MORE ->

March 20, 2020
Article

Advertise with Precision and Consistency

November 12, 2020
Most consumers and dealers would agree that 2020 has been a rollercoaster in more ways than one, and…
Article

Partner with SEO Experts to Pass the Competition

November 3, 2020
It has been a whirlwind year for the automotive industry. In order to keep pace with…
Article

Breaking Down the Online and In-store Divide for Shoppers

October 29, 2020
If you had a chance to tune in for the Cox Automotive Forward Focus session Breaking Down the Online…
Article

The Download on Shifting Consumer Preferences

October 16, 2020
Have you had a chance to watch the video recording of Dealer Forward Marketing Edition: Shifting Consumer…
eBooks

Choose Your Vendor

September 21, 2020
You’ve identified the problems with your current practices, established your vision, and prepared and evaluated…
Article

Make Intentional Changes to Make the Most of Digital Retailing

September 17, 2020
Make Intentional Changes to Make the Most of Digital Retailing   While sales and service activity…
eBooks

Find the Right Vendor For Your Vision

September 10, 2020
Your dealership deserves a digital marketing solution that checks all the boxes. Now that you’ve…
eBooks

Establish Your Vision: Digital Customer Experience

September 10, 2020
To deliver a hybrid buying experience, dealers must rethink their operations and make meaningful changes.…
eBooks

Why Your Website Metrics Matter

September 10, 2020
Use our guide to help identify the problems with your current processes and pinpoint areas…
Article

Dealer.com to discontinue support of Internet Explorer 11

September 3, 2020
Microsoft has officially announced plans to end support for Internet Explorer 11 (IE 11) next…

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