Dealer Insights

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.

A Message from Wayne Pastore, Dealer.com General Manager and Vice President

As your digital marketing partner, our primary job is to support you and help your dealership succeed. We will be publishing insights and best practices over the next days and weeks and our A-team of Performance Managers, industry, and digital marketing experts are ready to help you make confident decisions to keep your business moving forward, now and in the future. READ MORE ->

Prioritize Relevant and Current Content on Your Digital Channels

In today’s uncertain environment, it is more important than ever for dealers to be transparent…

Be Present: Leverage Digital When Consumer Behavior Changes

By Mark Bernstein and Ben Gilbert As shoppers follow public health guidelines and practice social…

Digital Retailing Best Practices Webinar: How to Make the Most Out of Your Digital Retailing Solution

Video Advertising: Connect Your Audience with Your Inventory

“Help Me Sell More Cars” is Evolving From the industry’s earliest days, dealerships have had…

A New Focus On The “Online to In-Store” Consumer Experience

Watch as Bob George, AVP of Product Management at Dealer.com, details how dealers can better…

5 Steps to Creating a Great Service Special

January 9, 2020

Drive a more revenue to your service department using Specials Campaign Manager and Experience Optimization.…

Specials Campaign Manager: Group Distribution & Prioritization Now Available

November 15, 2019

By Marissa Coolidge, Product Delivery Manager – Dealer.com Websites This fall, our engineers released some…

Turn Details Into Deals

November 7, 2019

Dealer.com engineers use A/B Testing to inform design and boost lead conversion on the new…

Spotlight on Accessibility

October 24, 2019

Dealer.com’s Head of User Experience answers your questions on this hot topic. With the number…

Digital Retailing: Key Trends to Watch and Actions Dealers Can Take

The car-buying experience is in need of change and the process length is just the…