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2024-DDC-CBJ-Infographic-Image (1) (1) 6m Read

CAR BUYING JOURNEY

Last year, car buyers encountered high prices, high rates, and low inventory. In 2024, there was more inventory and increased cross-brand shopping. The future remains uncertain, particularly in a post-election context. Based on the research from the 2024 Cox Automotive Car Buyer Journey Study, now in its 15th year, we offer insights and recommendations for you and your dealership to stay competitive, maintain consistency for your consumers, and remain successful.
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Building community with managed social - car dealership social media marketing case study 3m Read

Building Community ​with Dealer.com Managed Social

Explore how Dealer.com’s Managed Social turned a New Jersey dealership into a community hub through organic social media marketing. By using lifestyle-first content, influencer collaborations, and platform-specific strategies, the campaign boosted engagement and delivered measurable growth. The Challenge In the ultra-competitive Northern New Jersey market, this dealership needed more than great inventory and pricing to
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CDP blog image 3m Read

Why CDPs and AI Matter for Dealer.com Customers 

In today’s digital-first automotive retail environment, personalization isn’t just a nice-to-have—it’s a competitive necessity. That’s why Cox Automotive has invested deeply in building a native Customer Data Platform (CDP) powered by advanced AI, enabling smarter, more efficient, and more personalized experiences across its ecosystem. This integration includes Dealer.com.   From Buzzword to Backbone  As highlighted by
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