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Infographic

Seamless Car Buying Starts Here: My Wallet And Accelerate My Deal on Dealer.Com

Kelley Blue Book® My Wallet and Accelerate My Deal work together to streamline the car buying journey—guiding shoppers from search to sale with personalized payments, trade-in valuations, and trusted…

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Building Community Through Organic Social Media

The retail landscape for automotive retailers is intensely competitive, so it takes more than just vehicle listings to stand out online. One way to differentiate your business is to build authentic co…

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Blog

Why Your Website May Not Be Search Friendly—and What to Do About It

Considering that consumers spend most of their vehicle-shopping time online,* it’s vital for dealerships to make the information on their websites easy to find. Yet many unintentionally limit their reach by embedding key promotional messages within image files. While these visuals may look polished, they can affect SEO discoverability and limit the dealership’s reach. The

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Case Study

Boosting Visibility and Conversions with HTML-Optimized Landing Pages

This case study details the synergy between Dealer.com Managed Services SEO and Paid Search for driving organic and paid search performance.

For the Road Forward – Click to Close with Noah Lee

Blog

Turning Clicks into a Close

Hosted by Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive, and featuring Noah Lee, Senior Director of Product Consulting at Cox Automotive, the recent For the Road Forward podcast episode explores how first-party data and AI are reshaping the car-buying journey. Below are a few highlights on how Dealer.com customers can activate these

CDP blog image

Blog

Why CDPs and AI Matter for Dealer.com Customers

In today’s digital-first automotive retail environment, personalization isn’t just a nice-to-have—it’s a competitive necessity. That’s why Cox Automotive has invested deeply in building a native Customer Data Platform (CDP) that powers smarter, more efficient, and more personalized experiences across its ecosystem. This integration includes Dealer.com. From Buzzword to Backbone As highlighted by Cox Automotive leaders,

2025 EV and Hybrid Insights

Blog

2025 EV & Hybrid Insights

In automotive, there is no bigger task ahead than the shift to electrification. While there are still concerns about costs and charging infrastructure, sales show that more people are adopting EVs. In the first quarter of 2025, EV sales increased by 11.4% compared to last year. Interestingly, this growth is coming from brands other than Tesla.  While

2024NADA_Fri-077

NADA 2025: A Sneak Peek into New Enhancements from Dealer.com

At Dealer.com, we believe the quality of your leads is directly tied to the quality of your website and digital marketing strategy. We are committed to the continued enhancement of our solutions, ensuring you’re delivering the shopping experience that car shoppers demand. At the 2025 NADA Show, we’re excited to unveil new enhancements that will

He’s the best when it comes to business

Article

Get The Most from Performance Management

At Dealer.com we believe partnership and accountability are key to lasting success at your dealership. That’s why we have a talented team of Performance Managers to offer expert digital marketing for car dealers. From delivering monthly insights to tweak your short-term digital marketing strategy, to ensuring you’re using our technology to seize every opportunity, your

DDC22-0177_Managed-Services-Upsell_Blog-Image_Better-Digital-Marketing_1254x836_v1

Article

Get The Most From Your Digital Marketing

As consumers demand more personalized marketing experiences and digital mediums become more expected, your dealership must stand out from your competition with a custom-built digital marketing strategy.

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Videos

Digital Marketing Essentials in 2022 and Beyond

2022 is a critical and transformative year for auto dealer marketing. Bob George, AVP of Products at Dealer.com, recently teamed up with Automotive News to host a webinar all about auto digital marketing in 2022 and beyond.

He’s the best when it comes to business

Article

Building the Path to Better Digital Marketing

It’s not easy to unwind the nuances of automotive digital marketing, and no one-size-fits-all playbook exists to address the myriad challenges across all tiers of the marketplace. We are seeing an industry-wide common goal to create advertising programs that spend less and sell more, and ultimately move closer toward a trusted digital experience across the board.

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