Better Reach.

Better Results.

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Find more buyers everywhere and own every critical moment with first-party consumer intelligence from the largest automotive ecosystem.

Data that delivers.

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Put Cox Automotive data to work for you

Cookies are going away, but not your ability to target consumers. Reach the right consumer with the right message at precisely the right time in their buying journey using exclusive insights from first-party consumer intelligence from Cox Automotive.

69% of car buyers use Cox Automotive properties for research and shopping.1

Predict make of vehicle purchase with

70% accuracy²

Predict model of vehicle purchase with

61% accuracy²

MULTICHANNEL ACCESS

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Retargeting

Reconnect with consumers who have previously visited your website as they browse content across the web with more relevant and personalized ads.

Paid Search

As Google SMB Premier and Bing Elite SM partners, we’ll help you capture prime real estate on search engines with compelling ads bolstered by vAuto real market data or Xtime service pricing.

Social Advertising

Drive in-market shoppers to your dealer website from social media platforms, including Facebook, Instagram, Pinterest and Waze.

Display Advertising

Reach in-market shoppers as they browse their favorite sites with rich creative featuring your most relevant vehicles and dealership services.

Facebook and YouTube Video

Bring your vehicles and dealership services to life while capturing local demand on Facebook, YouTube, and Instagram using superior market data you can’t get anywhere else.

Connected Video

Promote awareness of your brand and your inventory by reaching shoppers at all stages of the buying journey who are watching connected TVs and over-the-top media.

Maximize your visibility

Benefit from a continuous flow of buying signals and data across the Cox Automotive portfolio. Future-proof your ability to target potential customers with accuracy and efficiency in the fast-approaching cookie-less world.

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More VDP Views³
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More Visits³
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More Leads³
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More Quality Visits³
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Super-powered technology keeps you in the driver’s seat

Respond to ever-changing market forces with proprietary technology fueled by AI. Benefit from a continuous flow of buying signals across the Cox Automotive portfolio, including traffic to thousands of Dealer.com websites, behavioral data from Kelley Blue Book and Autotrader, pricing data from vAUTO; and customer data from VinSolutions, Xtime, and Dealertrack. Pivot quickly with real-time strategies that integrate the channels that work best for you in that moment.

Take a self-guided tour.

Create a custom demo to see how Dealer.com helps you deliver personalized, data-driven marketing that drives better customer experiences and better revenue.

Create a custom demo to see how Dealer.com helps you deliver personalized, data-driven marketing that drives better customer experiences and better revenue.

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Real-time fraud protection

Spend with confidence knowing your ad investments are secure. Our partnerships with HUMAN and the Trustworthy Accountability Group (TAG) provide best-in-class monitoring and protection from bots and non-human traffic.

Analyze your website metrics.

Learn how to use your digital storefront metrics to your greatest advantage.

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Find your great with your go-to partner

Get the hands-on strategy and technological expertise you need to build the right campaigns for your brand and business. From intelligent, automated solutions to spot-on, multichannel campaigns, our team of advertising architects is here to engineer your success.

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Get started today.

Connect with Dealer.com.

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¹69% of car buyers use Cox Automotive properties for research and shopping.

²VinSolutions Connect Automotive Intelligence Data predictions for 30 days prior to purchase from September 2022 – March 2023.
³Average performance of 391 dealers using paid search and retargeting channels vs. 133 using paid search, display, retargeting, Facebook, and Premium SEO. January – June 2023.