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Product News & Updates

Check out the latest Dealer.com product news and updates to help you make the most of your products and help your dealership succeed.

Stay on Top of Your Reputation

Your dealership delights hundreds of happy sales and service customers every month, but if their positive sentiments aren’t captured and shared, a few negative reviews can hog all the attention and skew your reputation.  

To truly manage your dealership’s narrative, we recommend focusing on three key areas: increase total review volume, respond thoughtfully to both positive and negative reviews, and approach all negative reviews with a singular, established process. 

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Product

News & Updates

July 2021

Doubling Down on the Data

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Cox Automotive Data Solutions and Dealer.com work together to synthesize first-party buying signals from across our brands, and we put that data to work to help you understand in-market shoppers in your region.  

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Nearly 60% of U.S. adults plan to watch at least some Olympic events later this month.* Event-based video and display advertising buys are a great way to capture the attention of shoppers consuming new media. Dealer.com can help you reach shoppers streaming the Olympics, and other big events, across Connected TVs and other video platforms. 

*Source: 22 June 2021, nscreenmedia.com

Managing Risks to Your Reputation

According to the SEO experts at MOZ, customer reviews shape your reputation and impact conversionssales and service*, so how do you ensure your customers are reading the right things about your dealership? Dealer.com’s holistic Review Generation and Reputation Management services can help your dealership collect and thoughtfully respond to all customer reviews, so you can showcase your dealership’s commitment to customer service across key marketing channels. 

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*Source: Moz, The State of Local SEO Industry Report (2020)

Cox Automotive Digital Retailing is Now Accelerate My Deal

Cox Automotive Digital Retailing, the solution trusted by more than 7100 dealerships and endorsed by 30 manufacturers, has a new name. Effective June 14, 2021, the product name has been changed to Accelerate My Deal. There is no impact to functionality. The new name will be reflected in your next invoice. Please reach out to your Performance Manager if you have any questions.

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Our Advertising solution has been honored for the fourth consecutive year with a Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG)the leading global certification program fighting online ad deception and increasing trust in the digital advertising industry. Dealer.com is the only automotive advertising company to attain this important certification from TAG, and joins a roster of global brands including Google, Adobe, AT&T, WebMD and more. 

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Advertising in Action

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Moe Saab, General Sales Manager of Downey Hyundai of Southern California, was looking for expert guidanceIn a very competitive market, Saab was looking for a way to dominate his local market, go toe-to-toe with two bigger area competitors, and grow his dealership. In the search for a competitive advantage, Saab found Mario Martinez, his Dealer.com Advertising Analyst. 

Now in ControlCenter: Watch the Page Designer Tutorials

Build full-width, responsive pages in minutes!

Previously, we told you about Page Designer, a new tool in ControlCenter that will help you build great looking pages for your Digital Storefront. Page Designer provides a flexible and powerful framework for you to design and deploy dynamic website experiences. Two new tutorials are now available in ControlCenter to help get you on your way! 

Turn Data into Digital Marketing that Works

Dealer.com is powering consumer experiences from anywhere.

It takes powerful data to personalize digital experiences for your shoppers – wherever they are. With Dealer.com, you unlock the power of Cox Automotive data, which touches 75% of all automotive consumers in the U.S., to create conversations relevant to your customer’s place in the car shopping journey.  

Giving Shoppers What They Want

Delivering a website experience personalized to each shopper’s needs is great customer service. In fact, recommending vehicles and relevant specials to your website visitors based on their preferences is a courtesy that helps your customer take that next step with greater expediency. In fact, last year, Dealer.com compared website visits where personalization was present with visits where it wasn’t. 

Personalization Inspires Website Engagement

Experience Optimization, Dealer.com’s personalization technology, is an important part of your Digital Storefront. It is also a demonstration of how Cox Automotive data and insights are used to help you deliver the best website experience for car shoppers. Earlier this year, we studied the impact that personalized content had on shopper website engagement and digital retailing performance. 

Contact your Performance Manager or click here to learn more.

New Media Library Experience Now Available ​

Simplified media asset management in Control Center
Dealer.com newly redesigned Media Library experience makes it faster and easier for dealers to upload and manage images and video assets within Control Center. This no-cost upgrade marks another important milestone in the modernization of dealer tools within Control Center.

This is a no cost upgrade available now. Simply login to Control Center, navigate to Promotions and Specials, then Media, and select New Media Library. To ensure a seamless transition to the new Media Library, clients will continue to have access to the older version of the Media Library until further notice. 

Contact your Performance Manager or click here to learn more.

Display Your Remote Services at the Digital Point-of-Sale

More than ever, customers want contactless, remote car buying options. We’ve launched a new customizable widget for your Vehicle Deal Pages (VDP) to help communicate your dealerships’ remote car buying capabilities. Facilitate at-home car buying and give your shoppers more confidence to take that next step. Contact your performance manager for more information or click below to read more about this new feature for your VDPs.

Upgrade Your Browser. Dealer.com Is Ending its Support for Internet Explorer 11

Earlier this year, Microsoft opted to end its support for Internet Explorer 11 to focus on features with its newer search engines, Edge and Chromium. In order to ensure a safe and secure browsing experience for our customers and yours, the Dealer.com Platform will no longer support the Internet Explorer 11 browser after 12/1/2020. What does this mean for you? 

  • About 1.1% of all traffic to the Dealer.com network uses Internet Explorer 11. Shoppers using the outdated browsers will be notified of the upcoming changes when they visit your website for a period of 60days, andwill be encouraged to update their browser.  
  • If you currently access ControlCenter via through the Internet Explorer 11 browser, please ask your IT department to update your browser to a newer version, such as Edge, Chrome or Firefox. If you have any questions about this change, please click here or contact your Performance Manager. 

New Features Provide Deeper Engagement in Video Ad Content

To help you deliver inventory, service, and sales messages with greater precision across key video channels, Dealer.com has released several key updates to our turnkey video advertising solution: 

  • Target Low-Funnel Shoppers on Facebook: Target in-market shoppers on Facebook, including those who have researched vehicles on Autotrader and Kelley Blue Book.
  • True-ViewFor Action on YouTube: Win more clicks with your video ads by displaying a “Shop Now” call-to-action throughout the entire video. (Remember, you only pay when shoppers watch all the way through).  
  • New Fixed Ops & Digital Retailing Videos: Extend your marketing message with new Fixed-Ops and Digital Retailing video templates, now available with our flexible and fast turnkey solution. 

For more information about our turnkey and custom video offerings, and about special promotions going on now, contact your Performance Manager, or click below to learn more. 

“Start a Deal” with Shoppers with Digital Retailing and VinSolutions Connect CRM

Build trust with shoppers by sending personalized deals directly from VinSolutions Connect CRM. Shoppers can view complete deals through a simple link sent over email, text or messenger. Offers sent through Start a Deal are recorded automatically within the CRM. 

New SRP Design Coming Your Way

Delivering a digital storefront experience for more than 12,500 dealerships gives us unprecedented access to data that helps us improve the consumer journey. This fall, we will begin upgrading clients- at no cost- to a new responsive inventory search experience. The new SRP features more convenient tools to help your shoppers reach the right vehicle and delivers a more efficient path to your VDPs from any device. Reach out to your Performance Manager for more information.

For personalized training, please contact the Performance Management team at 1-888-426-0205 or submit a Request Form.