Style Guide

COMPONENTS & MODULES

— Heroes —

1920 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile

Home Hero

Interior hero with headline, body copy and CTA.

BETTER
DATA.

BETTER RESULTS.

Websites Hero

Interior hero with headline, body copy and CTA.

BETTER WEBSITES LEAD TO BETTER

ENGAGEMENT.

BLUE LINES - HEADER

Your leads are only as good as the website that produces them. Create the personalized experience your customers crave and drive more conversions.

Data that delivers.

laptop-mockup@2x
Mask Group 6@2x
Mask Group 6

OEM Hero

Hero section with headline, body copy , CTA, number counter,  and image.

0 %

higher form conversion rate²

more engagement with personalized content¹

Your digital marketing is now even better.

New enhancements to your digital marketing website package with Dealer.com mean even better results.

— Common —

1492 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile

Feature Module

Prominently featured content on the site, included a headline, body copy, CTA and large image/video.

Example 1

Take a self-guided tour.

Create a custom demo to see how Dealer.com helps you deliver personalized, data-driven marketing that drives better customer experiences and better revenue.

Create a custom demo to see how Dealer.com helps you deliver personalized, data-driven marketing that drives better customer experiences and better revenue.

Example 2

Analyze your website metrics.

Learn how to use your digital storefront metrics to your greatest advantage.

Group 104

Example 3

Personalize Every Experience

Create a personalized digital shopping experience that includes inventory and fixed operations recommendations, powered by insights only available from Cox Automotive.

Stat Module

Display multiple statistics in a section.

Example 1

BETTER EXPERIENCE.

BETTER BOTTOM LINE.

Mask Group 17@2x
0 x
more VDP views1
0 x
more leads submitted1
0 x
more likely to pencil a deal1
Mask Group 5

Example 2

Proven to drive dealership results.

Experience Optimization is now included in all digital marketing website packages, which means you can offer a personalized experience to every customer that makes them feel known and at home.

0 x
more VDP views1
0 x
more leads submitted1
0 x

more likely to pencil a deal1

Video Module

Display one or two video embeds in a block.

Connected Video Advertising

Expand your video marketing reach to wherever in-market shoppers are watching Connected TVs and over-the-top media channelsWith advanced targeting, Connected Video delivers optimal relevance along with transparent reporting that includes view-through metrics, which reveal whether a customer took a desired action after viewing. Control what your prime audience sees and generate sales opportunities on any device or network.* 

— Collapsible —

1492 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile

Accordion Module

Prominently feature info on the site, including a headline, body copy, CTA and image.

Adjust taxes and fees based on market zip code, and Include incentives along with personalized selections for conditional programs (e.g. military and loyalty cash).
Reduce friction of in-store trade-in value negotiations through Kelley Blue Book, the industry’s most trusted resource.
Capture customer data and submit directly to preferred lenders. Customers can choose to complete a full credit application or short form inquiry to pre-qualify based on a dealership’s financing criteria.
output_bqPYqC
Showcase F&I products online and give consumers the ability to factor them into their monthly payments.
Assist shoppers through deals and boost your virtual car sales from anywhere with live Video Chat and Co-browsing capabilities. More effective than just talking over the phone, shoppers can chat face-to-face and share their screens as you guide them through the deal creation process.
Shoppers can reserve a vehicle without a deposit and schedule a test drive or an appointment for final close and pickup.

— Grids —

1492 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile

MULTICHANNEL ACCESS Module

Up to 3 columns highlighting various products.

Example 1

DDC20-0030_Website-Updates_Display-Page_Retargeting_800x532_v1@2x

Reconnect with consumers who have previously visited your website as they browse content across the web with more relevant and personalized ads.

As Google SMB Premier and Bing Elite SM partners, we’ll help you capture prime real estate on search engines with compelling ads bolstered by vAuto real market data or Xtime service pricing.

Drive in-market shoppers to your dealer website from social media platforms, including Facebook, Instagram, and Pinterest.

Example 2

Maseratis-32

McGovern Automotive Group

McGovern Automotive Group is the largest dealership group serving Boston and Long Island and the leading dealer seller at Manheim New England. The group has grown steadily despite industry-wide inventory shortages and credits its success in large part to Dealer.com. Each dealership site was built with the solution’s insights to perform and drive results.

Case Study: Downey Hyundai

Downey Hyundai

As a small, family-owned dealership in the competitive Southern California market, Downey Hyundai has always had to think creatively to bring in new customers and keep pace with competitors, which include two larger Hyundai dealerships close by. The collaborative, all-in-one approach to digital marketing has paid off.

Carl Cannon Chevrolet Success Story with Dealer.com

Carl Cannon Chevrolet Buick GMC

Carl Cannon Chevrolet Buick GMC needed a strategic, transparent advertising and SEO partner to help them create and execute a holistic digital marketing strategy. Learn how a partnership with Dealer.com helped them increase traffic and sales for their dealership.

Group 1207

Example 3

You say you want a revolution.

An industry-wide movement is taking place. Dealerships who resist or do not get onboard are at risk. How do dealers embrace this revolution and make the right marketing changes to support the current landscape?

What consumers want from a digital shopping experience.

Why are some digital shopping experiences more successful than others? What motivates consumers to move through the digital shopping experience with one dealership and drop off with another? These are complicated questions with more than one answer, but in the end it all comes down to the consumer experience.

Case study: The numbers don’t lie.

Collaborative digital marketing expertise from Dealer.com puts Southern California Hyundai dealer on a path for growth.

— Navigation —

1492 × 920 – Desktop
1024 × 1366 – Tablet
414 × 736 – Mobile

Jump Nav

Navigation for subsections/subpages. Set in Page sidebar settings

Posts Module

Display 3 recent posts, or 3 posts of your choosing.

DDC24-0199_Slicks_ActivEngage_PPT_v4-1

Dealer.com + ActivEngage Partnership

Integrated Messaging Software for Unparalleled Customer Experiences ActivEngage Messaging Software revolutionizes your website by effortlessly integrating live messaging, providing endless opportunities for customer engagement. This integration goes beyond the surface, as it is intricately woven into the entire Cox Automotive suite of web applications and services, ensuring a comprehensive approach to digital customer experiences. Imagine your website visitors being warmly welcomed by well-trained experts around the clock, offering personalized assistance and guidance. With ActivEngage, there’s no need to worry about frustrating chatbots or impersonal automated responses. Each interaction is managed by highly skilled professionals, guaranteeing a fulfilling interaction experience for every shopper. Get ready for unmatched engagement possibilities! Interested in learning more? Contact us: www.dealer.com/contact/

Read More
better-sales-start-with-better-advertising-blog-thumbnail

POWER UP YOUR ADVERTISING FOR BETTER SALES

Auto dealers have been quick to jump on advertising opportunities since the first newspaper ad for a car company was published in 1898. Today, your dealership has a wide variety of advertising options, so it can be challenging to build out a digital marketing plan that reliably powers lead generation and improves profit. But although advertising is constantly evolving, it remains extremely valuable because it is: Dealership websites are a vital first step to help shoppers navigate your dealership’s inventory, and they also play a role in convincing them they should buy from you rather than a competitor. While a good website is important for getting more quality leads and turning cars on the lot, dealers must take a more holistic approach for the website to be able to do its job. Maximizing sales opportunities requires a broader digital marketing strategy that actively engages the right shoppers at the right time with the right messaging. KEEPING YOUR MARKETING STRATEGY UP WITH THE CHANGING AUTOMOTIVE MARKET    To reach in-market auto shoppers, it’s important to understand what is driving their decisions throughout the shopping journey. Considerations such as fluctuating interest rates, inflation concerns, inventory shortages, and more, affect what grabs a shopper’s

Read More

Unmatched Customer Service: Your Partner at Dealer.com 

Whether you require immediate technical support or long-term advisory for more complex issues, our dedicated customer service team is always available.   At Dealer.com, our top priority is helping customers overcome their challenges. You can get guidance whenever you need it, and we’ve made substantial investments in assembling a team of experts with unparalleled expertise in Dealer.com products. Our commitment to customer success is evident:   80% OF ALL CASES RESOLVED WITHIN 48 HOURS.   97% CONSUMER SATISFACTION WITH OUR CALL CENTERS.   From assisting with questions about your website, to fixing a problem with a customer record, we are one call, form submission, or email away.   Here are three convenient ways to get in touch with our customer service team.  1: Give us a call.   Contacting us by phone is the most preferred and fastest method for connecting and resolving issues. Our call center consistently receives high satisfaction ratings, demonstrating our commitment to delivering exceptional service.   CALL SUPPORT 1-888-895-2994  NEW! You can now conveniently connect with support for any Cox Automotive brand or solution using a dedicated phone number. While the existing Dealer.com number above will remain active, you can now funnel all your questions about any Cox Automotive product from one

Read More

Form Module

Example 1

DDC_19_LOGO_FULL-COLOR_RGB-450x50-333c7893-2e72-4a1b-bc04-415f143b4dd6.png
Complete the form to request your demo.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
This field is for validation purposes and should be left unchanged.
This field is for validation purposes and should be left unchanged.
This field is for validation purposes and should be left unchanged.

Get started today.

Connect with Dealer.com.

Group 104

Example 2

DDC_19_LOGO_FULL-COLOR_RGB-450x50-333c7893-2e72-4a1b-bc04-415f143b4dd6.png
Complete the form to request your demo.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Get started today.

Connect with Dealer.com.

Group 104