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Blog

Review Widget Update

You may see a change in the Review widget for your Dealer.com website.

General Motors Landing Page

GET STARTED 0 % more engagement with personalized content¹ more engagement with personalized content¹ Your digital marketing is now even better. New enhancements to your digital marketing website package with Dealer.com mean even better results. EXPLORE MY PACKAGES Ready To Enroll CUSTOMERS HAVE CHANGED. SO HAS THE DIGITAL LANDSCAPE. An outstanding digital customer experience is no longer…

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Article

Get The Most From Your Digital Marketing

As consumers demand more personalized marketing experiences and digital mediums become more expected, your dealership must stand out from your competition with a custom-built digital marketing strategy.

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Article

Make 2022 the Year of Premium Consumer Experience

The beginning of a new year is always an inspiring time for me. While I’m always focused on continuous improvement, there’s something about flipping the calendar that makes the new possibilities and opportunities ahead more exciting than ever. It’s a great time to reflect and set an intention for the year ahead.

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Social Media Advertising

Social Media Advertising Capture in-market demand from shoppers browsing their social networks. With their expansive reach capabilities, platforms such as Meta, Instagram and Pinterest are prime marketplaces for your inventory and dealership services. Their reach, coupled with exclusive, in-market shopper data from Autotrader, Kelley Blue Book, and other Cox Automotive brands, delivers a strategic advantage…

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Paid Search

Paid Search Advertising Capture demand from in-market shoppers searching for inventory or service. With the limited real-estate available on the first page of search results, and consumers hungry for information about your vehicles and dealership services, it’s important to advertise with precision on search engines and maximize the capabilities and integrations only available through Dealer.com and Cox…

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Retargeting & Display

Retargeting And Display Advertising Take advantage of connectivity across our full suite of products to generate demand with dependable consumer targeting that reaches in-market shoppers wherever they are online. Reach shoppers across the most relevant networks. Promote your inventory and services by delivering cost-efficient, effective, and attractive digital ads to potential buyers wherever they browse…

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Content & Creative

Content & Creative Custom content and brilliant creative aligned to your goals. Agency-Grade Creative We’re more than just dealership website builders. Our team of talented campaign coordinators and graphic designers support a wide range of dealership initiatives and craft original content across a variety of formats, including slideshows, landing pages, specials, banner ads and more.…

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Home Services

Promoting Dealer Home Services Let us help you bring your dealership right to customers. In these unprecedented times, the way you service customers is changing in unprecedented ways. Dealer.com is proud to stand beside you as the customer journey evolves. Today, we’re acting fast to help dealers generate awareness and business critical revenue—by promoting Home…

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Website Management

Website Management Enhance dealership operational efficiencies with enhanced site monitoring Managed OEM Compliance and Site Services enhance your dealership’s operational efficiencies by providing a monthly site compliance review, and assistance making on-site changes to align your site content with your strategy. These solutions focus on the essential components of daily performance and unlike “outsourced” providers,…

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SEO

Search Engine Optimization Elevate your dealership’s search visibility with the industry’s premier automotive SEO marketing services. 1 Based on a study conducted by Dealer.com that compared the organic traffic performanceof 2,974 franchise dealerships using Core SEO to 498 franchise dealerships using PremiumSEO. The study included dealerships that had been using the respective SEO products for…

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Blog

Making Deals Has Never Been Easier

Learn how a guided retail experience simplifies the sales process and drives more qualified, higher converting sales leads and more profit potential.

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Specials & Incentives

On-Site Merchandising Deliver key marketing messages, incentives, and dealership services across your website with ease. Our Specials and Incentives solution helps you promote your most important marketing messages to shoppers browsing your homepage, inventory, service and specials pages. Deploy creative featuring OEM incentives automatically via your existing OEM feed. Or, build your own ads right from ControlCenter, and deploy them instantly across…

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Optimized Experience

Experience Optimization Connect your inventory and fixed operations with in-market shoppers through automation. A One-of-a-Kind Experience Shoppers today do so much more online, so a high-performing, personalized website experience is more important than ever. Dealer.com’s Experience Optimization technology provides inventory and fixed operations recommendations powered by insights only available from Cox Automotive. A three-time Automotive Website Award-winner,…

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Data-Driven Design

Data-Driven Design Consumer behavior informs good design. With 13,000 websites and North America’s largest volume of franchise partnerships and consumer data, Dealer.com delivers a modern Digital Storefront experience shaped by user experiences. In 2019, we launched a brand-new codebase and used data to design the right experience for automotive consumers browsing our homepages and VDPs. 2020 marks a key…

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Flexible Customization

FLEXIBLE CUSTOMIZATIONS Don’t compromise your website experience. Customize it. Industry-leading Flexibility Deliver a superior user experience across every device while controlling each experience from an intuitive Composer dashboard. This advanced mobile-first technology allows you to configure every aspect of your website, simplify site updates across devices, merchandise inventory with precision, and deliver digital deals through…

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Advertising

Better Reach. Better Results. Find more buyers everywhere and own every critical moment with first-party consumer intelligence from the largest automotive ecosystem. Data that delivers. START HERE Put Cox Automotive data to work for you Cookies are going away, but not your ability to target consumers. Reach the right consumer with the right message at…

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Websites

BETTER WEBSITES LEAD TO BETTER ENGAGEMENT. Your leads are only as good as the website that produces them. Create the personalized experience your customers crave and drive more conversions. Data that delivers. START HERE Design focused on delivering results. Connect with in-market shoppers everywhere through hyper-personalized sales and service experiences, and improve customer satisfaction and…

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Digital Retailing

BETTER RETAILING. Better Results. Digital retailing solutions that deliver seamless shopping experiences. Data that delivers. START HERE Build trust and transparency from the outset. Provide consumers the flexibility and convenience to choose their preferred path-to-purchase, to self-educate, and initiate the car buying process. With Accelerate My Deal, deals can start right from your digital…

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Social & Reputation

Social & Reputation Management Expand your social presence and your reputation with automotive-focused social marketing expertise. Get More Mileage from an Integrated Digital Strategy Digital marketing success starts with the right team. Dealer.com delivers results by creating a customized review and review response strategy that is informed by proven best practices and the most knowledgeable marketers in automotive, giving you the competitive advantage. Our SEO, social, and campaign professionals deliver coordinated expertise aligned with your digital strategy. By integrating these services, you…

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