Website Management enhances your dealership operational efficiencies by providing a monthly site compliance review, a site audit every other month, and assistance making on-site changes to align your site content with your strategy. Website Management focuses on the essential components of daily performance and unlike “outsourced” providers, our service is coordinated through a digital team with comprehensive knowledge of your Dealer.com solution and your digital strategy.
Site Audit
Every other month we will proactively audit your Dealer.com website across desktop and mobile to identify and document issues with content formatting and inventory best practices. We’ll also make proactive recommendations to help you improve your customers’ online experience, as well as alert you to any third-party integrations on your site that may be affecting site performance.
Monthly Compliance Submission
If your OEM offers a compliance review service, we will submit your site on a monthly basis.* Upon receiving feedback from your OEM, we will send you an e-mail outlining the components that need updating to bring your site to a compliant state. If the identified issues involve configuration or global issues, we will automatically make the changes. If the issues have to do with other areas that are covered under Website Management, we will seek your approval prior to making any changes.
* Submission of site for a compliance review does not guarantee compliance, rather, it is intended to proactively identify compliance issues and support your dealership and OEM in your efforts to achieve a higher level of brand alignment.
On-Site Optimizations
In effort to keep your site content as relevant and current as possible, the Website Management service includes selected website updates at your request including:
- Staff page management
- Basic page building
- Image uploading and posting
- Video uploading and posting
- Business hour changes
- Navigation updates
- Featured vehicle configuration
- Lead routing assistance
- Inventory lifecycle rules
- Incentives building
- Call tracking and phone number management
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