Dealer Dot Com, Inc.: Website Privacy Policy

Dealer Dot Com, Inc. (“Dealer.com”) takes your privacy seriously and is committed to safeguarding your privacy online. Because we do gather certain types of information from visitors to our sites, we have developed a privacy statement to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and how you can gain access to and edit any data that we’ve collected about you at any time.

Dealer.com has been awarded TRUSTe’s Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe’s program requirements including transparency, accountability and choice regarding the collection and use of your personal information. The TRUSTe program covers only information that is collected through the Web site www.dealer.com and does not cover information that may be collected through our mobile applications. If you have questions or complaints regarding our privacy policy or practices, please contact us here. If you are not satisfied with our response you can contact TRUSTe here.

Guiding Principles:

Dealer.com respects the privacy of individuals who visit our Web sites, send us e-mail, or participate in features/services we offer online. Accordingly, our policy regarding online privacy has been developed using the following guiding principles:

Dealer.com collects information online primarily to provide our visitors with a more relevant experience on our sites. When doing so, we will make every reasonable effort to avoid excessive or irrelevant collection of data. Dealer.com will take reasonable physical, electronic and managerial measures to safeguard and secure any information you provide to us (e.g. data will be stored in protected databases on secured servers with restricted access). Dealer.com will not share any information you’ve provided to us with anyone without your consent other than to provide the service you’ve requested.

Non-Personally Identifiable Data:

Anytime you visit our Web site, we may gather certain non-personally identifiable information regarding the means you use to access our site. This information may include the type and version of your browser, your service provider, your IP address, any search engine you may have used to locate the site, and navigational information about where you go on our Web sites. We use this information to better serve you, help diagnose problems with our server, administer the Web site, and compile broad statistical data. If we associate non-personally identifiable information with personally identifiable information, we will consider that combination of data as personally identifiable and treat it in the ways described within this privacy policy.

Information Voluntarily Provided:

Any information you provide to us (such as your name, e-mail address, phone number and company) when you register for an event, “Contact Us,” request newsletters, information, or use any of the other interactive portions of our Web sites, is securely maintained. This information may be used to provide you with information you’ve requested about our company, our products and our services, or to provide you with special notices. You may opt out of receiving future communications at any time (see opt-out procedures below). This data may also be used to tailor your experience on our sites by providing content that is relevant to your interests and geographic region.

Disclosure of Personal Information:

Dealer.com understands the importance of your privacy. We collect and maintain the personal information for our use and our subsidiaries. We do not sell, rent, or trade consumer information to third parties, other than as described below.

Business Partners:

Dealer.com may partner with select retailers and other companies at various times to provide expanded services to our site visitors. As part of such a relationship, we may share with these companies the use of certain interactive Web site functions (e.g., when registering for events). Information provided by site visitors through the use of such interactive functions may be available to both Dealer.com and our partners.  In addition, note that such third parties may provide access to additional privacy policies related to the service, which should be reviewed by you.

Service Providers:

We may provide your personal information to companies that provide services to help us with our business activities such as submitting email communications to you on our behalf. These companies are authorized to use your personal information only as necessary to provide these services to us.

Business Transfers:

In the event that Dealer.com sells or transfers a particular portion of its business assets, user information may be one of the business assets transferred as part of the transaction. If substantially all of the assets of Dealer.com are acquired, user information may be transferred as part of the acquisition.

Compliance with Law/Safety:

Dealer.com may disclose specific personal information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect the users of our Web sites, the sites themselves, or the public.

With Consent:

Other than as set forth in this Privacy Policy, you will be notified when any personally-identifiable information about you may be shared with third parties, and you will be given the prior opportunity to decline to share that information.

Use of Cookies and Other Technologies:

Dealer.com, and its third party analytics partners, may use a browser feature known as a “cookie.” Cookies are small files placed on your hard drive that assist us in providing you with a customized browsing experience. Dealer.com uses cookies to provide you with the convenience of not having to reenter information, such as your contact details, multiple times during your visits to our Web sites. Cookies can also be utilized to help us provide you with information targeted to your interests, based upon your prior browsing on our Web sites. The “help” section of the toolbar on most browsers will inform you on how to prevent your browser from accepting new cookies, how to have the browser notify you upon the receipt of a new cookie, or how to disable the use of cookies completely. As our Web sites have been designed to take advantage of the use of cookies, should you configure your browser to decline their use, certain features of our Web sites may not function correctly and you may be required to reenter information more frequently.  Third parties may collect information about your online activities over time and across different websites when you use this website.

Web Beacons / Gifs:

Our third party web analytics partner employs a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective.  Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users.  In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. The information gathered by clear gifs is not tied to our customers’ personally identifiable information.

Flash LSOs:

We use local shared objects, also known as Flash cookies, to assist us with the display of video content on our site.  Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored.  Cookie management tools provided by your browser will not remove Flash cookies.  To learn how to manage privacy and storage settings for Flash cookies click here:

http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html#117118

Third Party Tracking:

Third parties may collect information about your online activities over time and across different websites when you use this website.

Correcting, Updating, Deleting Your Information:

If your personal information changes, or if you no longer desire our service, you may correct, update, amend, delete/remove, ask to have it removed from a public forum or testimonial on our site by contacting us via one of the methods listed below.  We will respond to your request within 30 days.

Data Retention:

We will retain your information for as long as your account is active or as needed to provide you services.  We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

External Links:

Our Web sites contain links to other sites. Any such links are provided solely as a convenience to you. Dealer.com is not responsible for the privacy practices or the content of such Web sites. To help ensure the protection of your privacy, we recommend that you review the privacy policy of any site you visit via a link from one of our Web sites.

Public Forums:

Our Web sites may make blog comment areas, chat rooms, forums, message boards, and/or news groups available to its users at various times. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information in these areas.

Testimonials:

With your consent we may post your testimonial along with your name.  If you wish to update or delete your testimonial, you can contact us via one of the methods listed below.

Social Media Widgets:

Our Web site includes Social Media Features, such as the Facebook Like button. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

Security:

The security of your personal information is important to us.  We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it.  No method of transmission over the Internet, or method of electronic storage, is 100% secure, however.  Therefore, we cannot guarantee its absolute security.

Opt-out Procedures:

Out of respect for your privacy, you may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or you can contact us via one of the methods listed below.

Browser-Based Do Not Track:

Some browsers incorporate a “Do Not Track” (DNT) feature that, when turned on, signals to websites and online services that you do not want to be tracked. Because there is not yet an accepted standard for how to respond to a DNT signal, we do not currently respond to DNT signals on this website or on websites where we provide advertisements, content, or other services.

Children’s Privacy:

This web site is not directed to children under the age of thirteen, and we do not knowingly collect personal information from children under the age of thirteen on the site. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on the site, we will delete the information from our records.

Updates to Our Privacy Policy:

This Privacy Policy may be updated periodically to reflect changes in our online information practices.  If we make any material changes, we will notify you by a prominent notice on our site.  Please check back from time to time to be aware of any changes to the Privacy Policy.

Agreement to Privacy Policy:

Your use of this site constitutes acceptance of the provisions of the Dealer.com Privacy Policy and your continued usage after such changes are posted constitutes acceptance of each revised Privacy Policy. If you do not agree to the terms of this Privacy Policy or any revised policy, please exit the site immediately.

Contacting the Web Sites:

If you have questions concerning this Privacy Policy or the practices of these sites, you may contact us by clicking here, by calling 802.658.0965, or by writing to us at Dealer.com, 1 Howard Street, Burlington, Vermont 05401.