Discover the complete online to in-store Digital Retailing

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Digital Retailing Product Overview

Transform your website into a deal-making platform with Digital Retailing. By incorporating Cox Automotive’s comprehensive retailing solution into your digital solution, you can create and control a complete online deal-making experience that differentiates your dealership from your competition, deepens customer relationships, and speeds sales by an average of 6 days per vehicle when compared to traditional online leads.*

Work online deals securely and transparently.

Digital Retailing caters to today’s automotive consumer expectations, including deeper engagement and a secure, transparent path to purchase during the deal-structuring process. By giving shoppers the ability to start deals with accurate payment calculation, trade valuation, financing and F&I solutions, you can transcend traditional online “lead generation” and work every aspect of the deal online.

Control the entire experience.

Unlike solutions that only address select aspects of the deal, delivers a comprehensive workflow that puts you squarely in control of the transaction. You can configure each aspect of the experience you deliver, including your specific pricing and merchandising terms, while including all additional fees, taxes, and options for a clearer picture of the deal. By providing this information up front you can gain the shoppers’ trust, accelerate their purchase decision, and streamline your deal process.

Sell 6 days faster, and delight your customers.

Digital Retailing drives real results. According to recent studies, customers who work deals with you online report dramatically increased satisfaction with every aspect of the deal-making process, helping you build loyalty. And the solution also speeds inventory turnover: Sales based on Digital Retailing leads occur an average of 6 days faster than sales based on other internet leads.



*2017 Cox Automotive study comparing new vehicle sales sourced to traditional online leads versus deals worked through digital retailing.

Partner with experts to ensure performance.

Digital Retailing solution includes performance consultants who partner with you in your store to understand your goals, align your technology accordingly, and help ensure your digital strategy aligns completely with your in-store operations.

Dealer Innovation Series – Vol. 2

Read about how digital retailing meets consumer demand, streamlines the sales process and boosts the bottom line in our new white paper.

Get a Consultation

To learn more about how Digital Retailing drives stronger leads, fill out the form below or call 888.717.9390.

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