UAX - Channel Overview

Integrated campaigns, powered by unsurpassed partnership and data.

The Unified Advertising Exchange (UAX), Dealer.com’s connected family of advertising products and services, leverages groundbreaking data targeting to identify likely customers in your market and reach them with an optimally timed ads on every relevant digital channel – from search engines, to vehicle research sites, to social media. Every campaign is backed by expert partnership, and fueled by inventory and website automation to ensure unrivaled advertising consistency, continuous shopper engagement, and overall campaign performance.  

Retargeting

Stay connected, from consideration to close.

Retargeting keeps you connected to your most valuable online audience: shoppers who’ve already visited your website but haven’t yet converted. Dealer.com Retargeting effectively extends your website experience wherever your shoppers travel online, engaging groundbreaking real-time bidding technology to deliver optimally-relevant ads at precisely the right time in your customers’ shopping journey. The process helps ensure you remain in front of your leads the moment they’re ready to buy.

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Retargeting Ads

Social Advertising

Drive local awareness, “likes,” and loyalty.

It’s never been easier, or more advantageous, to stand out on social. Dealer.com Managed Facebook Advertising professionals draw from proprietary technology and Facebook tools to transform your content into impactful ads and powerful marketing aimed at in-market shoppers.

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Unified Advertising Dashboard

Unified Advertising Dashboard

Manage, measure, and maximize your effectiveness.

Manage your complete advertising program – from search to social – all in one place. Integrated analytics identify everywhere customers are, and reveal where and how to reach them. So you can easily see not only where to reach customers, but how best to spend every dollar.

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Loyalty Package

Automated customer connection, for enhanced reputation and revenue.

The Dealer.com Loyalty Package strengthens your relationships with customers by deepening connection and retention through automated e-newsletters, service marketing reminders, and customer reviews of your dealership and vehicles.

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Loyalty Package

Strength through Integration

Combine UAX with SEO to drive results.

Compared to campaigns stitched together through separate vendors, the Unified Advertising Exchange (UAX) creates better ad engagement and improves average monthly impact for the metrics that matter most. And its integration with your Dealer.com Website means ad campaigns combine with Dealer.com SEO to maximize your overall traffic, drive engagement, and create conversions. Data source: Dealer.com nationwide OEM study comparing average monthly results among UAX dealers vs. those using separate providers.


Contact Us

To learn about the Unified Advertising Exchange from an expert, fill out the form below or call 855.236.9173