Advertising_Simple

Reach every shopper.

The Dealer.com Unified Advertising Exchange (UAX), our uniquely connected family of advertising products and services, delivers cohesive campaigns across the channels most relevant to auto shoppers: retargeting, paid search, display, and social media. Each is continuously optimized through professional management, real-time bidding automation, and unrivaled distribution across every major content network.

Advertising

UAX - Channel Overview

Relevant Reach

Cohesive, cross-channel campaigns.

The UAX powers optimally relevant ads across the digital channels that drive vehicle sales – retargeting, paid search, display on major content networks and premium automotive research sites, and social media. Campaigns reach shoppers at every stage in their shopping process – from awareness, to consideration, to purchase intent – working together to broaden your website audience and keep  each visitor returning until they’re ready to come to your showroom.

 

Retargeting

Stay connected, from consideration to close.

Retargeting keeps you connected to your most valuable online audience: shoppers who’ve already visited your website, but haven’t yet converted. Dealer.com retargeting effectively extends your website experience wherever your shoppers travel online, engaging groundbreaking real-time bidding technology to deliver optimally-relevant ads at precisely the right time in your customer’s shopping journey. The process helps ensure you remain in front of your leads the moment they’re ready to buy.

Learn more about Dealer.com Retargeting

 

 

Retargeting Overview

Dynamic Vehicle Ads

Dealer.com Dynamic Vehicle Ads match your specific inventory with extensive shopper data to intelligently – and automatically – place a gallery of your specific vehicles in front of your local market shoppers. Fully automated with your inventory,  Dynamic Vehicle Ads:

• Allow online shoppers to browse your vehicles across the web
• Dramatically amplify your inventory exposure
• Create continuous and highly-relevant customer contact
• Provide optimally-relevant ads to every shopper
• Drive traffic and leads through the highest conversion rates in the industry.

Learn more about Dealer.com Display Advertising

 

 

Social Advertising

Drive local awareness, “likes,” and loyalty.

It’s never been easier, or more advantageous, to stand out on social. Dealer.com Managed Facebook Advertising professionals draw from proprietary technology and Facebook tools to transform your content into impactful ads and powerful marketing aimed at in market shoppers.

Learn more about Dealer.com Social Advertising

 

 

Unified Advertising Dashboard

Unified Advertising Dashboard

Manage, measure, and maximize your effectiveness.

Manage your complete advertising program – from search to social – all in one place. Integrated analytics identify everywhere customers are, and reveal where and how to reach them. So you can easily see not only where to reach customers, but how best to spend every dollar.

Learn more about the Unified Advertising Dashboard

 

 

Loyalty Package

Automated customer connection, for enhanced reputation and revenue.

The Dealer.com Loyalty Package strengthens your relationships with customers by deepening connection and retention through automated e-newsletters, service marketing reminders, and customer reviews of your dealership and vehicles.

Learn more about the loyalty package

 

 

Automotive Advertising Loyalty Package

UAX - Campaigns are Stronger When Integrated

 

Strength Through Integration

 

Combine UAX with SEO to drive results.

 

Compared to campaigns stitched together through separate vendors, the Unified Advertising Exchange creates better ad engagement and improves average monthly impact for the metrics that matter most. And its integration with your Dealer.com Website means ad campaigns combine with Dealer.com SEO to maximize your overall traffic, drive engagement, and create conversions. Data source: Dealer.com nationwide OEM study comparing average monthly results among UAX dealers vs. those using separate providers.


Contact Us

To learn about the Unified Advertising Exchange from an expert, fill out the form below or call 855.236.9173



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