Search
- Automated ads
- Optimal visibility
Display & Retargeting
- Efficient design interface
- Automated distribution
Social
- Intuitive management
- Reputation monitoring
Advertising - Right Place, Right Time...in No Time.
Gain reach, from search to social.
Dealer.com Advertising takes the guesswork out of getting your brand and inventory in front of car buyers everywhere. Paid search works in harmony with display, remarketing, and social for a unified ad presence that's easy to tailor: our experts can fully manage your program, you can partner with a creative agency, or you can run the products independently.
Advertising
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Unified Advertising Dashboard
Track and manage all your ads – from search to social.
The new Unified Advertising Dashboard brings each of your digital ad channels – Search, Display, Mobile and Facebook – together with local market reach data and competitive analysis. This combined view of market intelligence and ad performance offers holistic insight into your overall digital strategy, and reveals opportunities to enhance it. When its time to make adjustments, you can initiate them immediately, without leaving the tool.
Search Advertising
Dominate the search results.
The most-awarded paid search product in the industry keeps your car dealership and vehicles at the top of every search query. Completely automated with your inventory and incentives, it’s comprised of both desktop and mobile search campaigns, all of which are deep linked to bring car buyers straight to vehicle details pages, where they’re most likely to convert.
Display and Retargeting
Live on the front page with display ads.
Through one set of tools, you can ensure your brand and inventory “follow” car buyers on the sites they visit every day. The solution delivers targeted ads to preferred consumer demographics, and because it’s tied directly to inventory, every make and model vehicle is pre-populated for immediate delivery into the major ad networks. As for creative, the solution is flexible: choose from our award-winning designs, use your own, or work with an agency.
Retarget customers after they visit your website.
Remarketing allows you to stay in front of your online visitors, even after they leave your site. As they surf the web, your site visitors continue to be shown ads for the specific inventory they viewed on your site. The process keeps customers focused on your inventory, and drives them back to the dealership when they’re ready to buy.
Create ads with ease.
Want complete creative control of your display ads? The new AdBuilder 2.0 embeds hundreds of proven templates – each customizable to the last detail – within a simple distribution interface. Simply search creative by make, model or incentive, then configure and publish, all within one intuitive view.
AdBuilder 2.0 is also fully integrated with your inventory tools, ensuring you can create compelling, custom display ads for every vehicle on your lot. You can’t go wrong: Every design is tested and proven to drive conversion.
Social
Gain “Likes”…and loyalty.
Enhance your reputation, publish engaging content, leverage emerging advertising opportunities, and track results…all from one central place. Content creation and syndication tools ensure there’s always something engaging to post, and an easy way to share it everywhere: Either pick from a feed of relevant conversations pulled from OEM news feeds and various automotive sites, or effortlessly share content you find independently. Whatever your content approach, analytics and engagement are compiled holistically for a clear view of your impact.
Protect and grow your brand.
Reputation Monitor compiles and organizes dealership ratings and mentions from all top-rated social sites, like Yelp and Edmunds. You’re alerted whenever a new review appears, and it’s easy to respond to any customer concern from one central place. The product also proactively generates rave reviews by automatically contacting sales and service customers to request reviews, then cherry-picking the best and posting them instantly to your website and Facebook page.
Be found on Facebook.
Dealer.com Inventory and Advertising integration powers your presence on the world’s largest social network. The Facebook Inventory App automatically markets your vehicles and incentives on your page, Facebook Insights uncovers opportunities to drive further fan endorsement through content and ads, and our holistic advertising analytics incorporate Facebook user data to help identify new active shoppers.
