The Dealer.com Unified Advertising Exchange (UAX), our uniquely connected family of advertising products and services, delivers cohesive campaigns across the channels most relevant to auto shoppers: retargeting, paid search, display, and social media. Each is continuously optimized through professional management, real-time bidding automation, and unrivaled distribution across every major content network.
The UAX powers optimally relevant ads across the digital channels that drive vehicle sales – retargeting, paid search, display on major content networks and premium automotive research sites, and social media. Campaigns reach shoppers at every stage in their shopping process – from awareness, to consideration, to purchase intent – working together to broaden your website audience and keep each visitor returning until they’re ready to come to your showroom.
Retargeting keeps you connected to your most valuable online audience: shoppers who’ve already visited your website, but haven’t yet converted. Dealer.com retargeting effectively extends your website experience wherever your shoppers travel online, engaging groundbreaking real-time bidding technology to deliver optimally-relevant ads at precisely the right time in your customer’s shopping journey. The process helps ensure you remain in front of your leads the moment they’re ready to buy.
The most-awarded paid search tool in the industry—and the only one to be recognized by Google for “Best Quality”—keeps your dealership and your vehicles at the top of every search query. Completely automated with your inventory and incentives, Dealer.com Paid Search consists of powerful desktop and mobile search campaigns, both of which are visible through clear reporting and analytics and managed by Google, Yahoo! and Bing-Certified search engine marketing experts. Plus, campaigns are deep linked to bring car buyers straight to vehicle details pages, where they’re most likely to convert.
Dealer.com Display advertising harnesses unprecedented targeting capability, real-time bidding optimization, and unrivaled display reach to showcase your vehicles to auto shoppers across the web.
Through our two strategic options, Premium Display and Network Display, your dealership can reach your most coveted in-market audience through broad-based behavioral and contextual targeting, or get in front of in-market shoppers while they research vehicles on automotive media.
The combination drives significant results, delivering an average of 8.5 times more targeted brand impressions than Paid Search advertising alone.
Dealer.com Dynamic Vehicle Ads match your specific inventory with extensive shopper data to intelligently – and automatically – place a gallery of your specific vehicles in front of your local market shoppers. Fully automated with your inventory, Dynamic Vehicle Ads:
• Allow online shoppers to browse your vehicles across the web
• Dramatically amplify your inventory exposure
• Create continuous and highly-relevant customer contact
• Provide optimally-relevant ads to every shopper
• Drive traffic and leads through the highest conversion rates in the industry.
It’s never been easier, or more advantageous, to stand out on social. Dealer.com Managed Facebook Advertising professionals draw from proprietary technology and Facebook tools to transform your content into impactful ads and powerful marketing aimed at in market shoppers.
Manage your complete advertising program – from search to social – all in one place. Integrated analytics identify everywhere customers are, and reveal where and how to reach them. So you can easily see not only where to reach customers, but how best to spend every dollar.
The Dealer.com Loyalty Package strengthens your relationships with customers by deepening connection and retention through automated e-newsletters, service marketing reminders, and customer reviews of your dealership and vehicles.
Compared to campaigns stitched together through separate vendors, the Unified Advertising Exchange creates better ad engagement and improves average monthly impact for the metrics that matter most. And its integration with your Dealer.com Website means ad campaigns combine with Dealer.com SEO to maximize your overall traffic, drive engagement, and create conversions. Data source: Dealer.com nationwide OEM study comparing average monthly results among UAX dealers vs. those using separate providers.
To learn about the Unified Advertising Exchange from an expert, fill out the form below or call 855.236.9173