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Dealer.com Advertising delivers the strength and resources necessary to reach and influence every shopper, everywhere online. We deliver a proven portfolio that covers every major ad channel, and we power every campaign with the industry’s broadest digital reach, deepest data targeting, total website integration, and comprehensive strategic support resources. This combination delivers you the ability to automatically connect your cars with their most likely buyers, track and monitor ROI in real time across your complete program, and execute any strategy, at scale, adapting as the situation requires. For dealers who seek the most efficient way to unlimit their online sales opportunity, no other solution comes close.

Strategic Support and Partnership

You’re never on your own with Dealer.com Advertising. Our Media Consultants proactively partner with you to align your strategy with our technology, guiding you through your options – Paid Search, Retargeting and Display – engaging operational teams to consistently deliver optimally relevant ads. Once your dealership’s campaigns are underway, dedicated Advertising Analysts monitor them on your behalf, optimizing for relevance and engaging real-time bidding technologies to ensure they’re served across the right websites or in the search engines at ideal moments in the car shopping process.

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Paid Search

Dealer.com Paid Search, the foundation of your advertising strategy, is the most awarded and most trusted paid search technology in automotive. Fully integrated with your inventory and bolstered by vehicle-specific content for every ad, it’s proven to differentiate your dealership and capture the existing demand in your market.

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Retargeting

The vehicle purchase process is different for every shopper, but most automotive shoppers visit up to 20 research sites prior to making a buying decision. That extensive research process is why over 85% or more of your dealership’s website traffic doesn’t convert on their first visit, and why a robust retargeting program is critical. Dealer.com Retargeting is the proven way to turn digital “be-backs” into customers.

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Display

Powered by the industry’s most powerful data-targeting technology, Dealer.com Display drives new customer demand more effectively than any other advertising technology. Strategically targeted campaigns deliver compliant and impactful inventory ads to potential buyers virtually everywhere they travel online, influencing their decisions throughout their path to your showroom

 

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Social Advertising

It’s never been easier, or more advantageous, to stand out with social marketing. Dealer.com now offers the ability to capture even more digital demand through Facebook Dynamic Ads and Video Advertising. These inventory-based, dynamically created ads drive results by targeting high-quality, in-market shoppers.

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Case Study: The Power of Portfolio

How a full and diverse investment in Dealer.com Advertising boosts performance.

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