Cox Automotive Digital Retailing and Automotive Marketing Platform powered by VinSolutions have been named winners of 2022 AWA Awards.
Cox Automotive Digital Retailing, the set of solutions that enable dealers to anticipate and deliver an individualized buying experience for every shopper, was recognized in the digital retailing category.
Automotive Marketing Platform, the automated marketing platform that simplifies marketing processes, engages customers, and delivers personalized marketing experiences across the ownership lifecycle, was recognized in the marketing automation category.
The AWAs were created in 2008 to recognize the best vendors in automotive digital marketing. Since then, the AWAs have become a benchmark in the automotive industry for recognizing innovative products in digital retailing, marketing automation, sales process, dealer websites, digital marketing, fixed operations, F&I, training, website merchandising, conversational commerce, business intelligence tools, video technology, OTT, and reputation management.
This year’s lineup of AWA winners included a number of exciting new products designed to create operational efficiencies for auto dealers, strengthen their brand, and grow their bottom line.
About Cox Automotive Digital Retailing
Cox Automotive Digital Retailing allows shoppers the flexibility to complete as much of the car buying process online as they want. It enables the digital acquisition of a vehicle from initial consumer engagement all the way through dealer and lender contracting in a seamless, consistent and efficient experience.
With the most comprehensive set of retail solutions in the industry, only Cox Automotive puts you in the position to support any consumer, shopping any way, from anywhere. Autotrader, Kelley Blue Book, Dealer.com, VinSolutions, Dealertrack, and our new Esntial Commerce™ products work together to help you get more leads, close more deals, and earn higher profits – now, and into the future.
As the provider of Connect CRM, Connect Automotive Intelligence, and the supporting suite of Connect solutions, VinSolutions helps thousands of dealerships know more to win more. VinSolutions’ industry-leading tools—including customizable customer relationship management, automated marketing, and desking—help dealerships drive more leads, increase profits, and accelerate the path to purchase.
Connect CRM and its supporting solutions equip dealers with exclusive, unmatched consumer data insights that enable them to personalize every shopper experience and streamline the sales process—all with the continuous, consultative support of a Performance Manager. VinSolutions is part of a powerful set of solutions from Cox Automotive that help your marketing, sales, service, and operations workflows stay in sync. For more information, visit www.vinsolutions.com