Announces Apax Partners will Acquire 30% Minority Interest in Company

March 25, 2011 (Burlington, VT) –, the global leader in automotive internet marketing solutions, today announced that Apax Partners will acquire an approximately 30 percent ownership of from Yellow Media Inc. The change in minority ownership follows an announcement that Yellow Media Inc., who previously owned an approximately 30 percent stake in, is selling Trader Corporation, which includes its ownerships stake in, to Apax Partners.

Closing of the contemplated transaction is expected to occur in June 2011, subject to regulatory approvals and other customary conditions.

“We welcome the opportunity to work with Apax as a new business partner and share-owner, as this presents an opportunity to benefit from their business experience and resources as we continue to grow our operations,” said Mark Bonfigli, CEO of “We greatly appreciate everything that Yellow Media Inc. has done for us as an investor and have enjoyed working with them tremendously.”

“We also look forward to partnering with the founders of and support the business on its strong growth trajectory,” said Mitch Truwit, partner at Apax Partners. “This is a very exciting online opportunity in a sector that Apax knows very well thanks to our existing investments in Trader Media Group in the UK, Bankrate in the U.S. and SouFun in China. We will use this expertise to work with the management of Trader Auto and invest in the heritage AutoTrader brand to realise its full potential and allow it to enhance its leadership position.”

As the current global leader in automotive internet marketing, the new ownership comes on the heels of several years of sustained growth for, with revenues reaching $85 million in 2010, an increase of over 60 percent from 2009 – and more than triple the 2008 level.

In addition to its continued strong financial performance, has increased more than 100 percent in research and development spending, expanded industry partnerships, obtained a variety of prestigious awards and accolades, and announced plans to add more than 200 people to its growing workforce.

The new ownership is not expected to impact the daily operations of, interactions with its customers or employees, or implementation of its services.

About Apax Partners

Apax Partners is one of the world’s leading private equity investment groups. It operates across the United States, Europe and Asia and has more than 30 years of investing experience. Funds under the advice and management of Apax Partners globally total around $40 billion. These Funds provide long-term equity financing to build and strengthen world-class companies. Apax Partners Funds invest in companies across its global sectors of Tech & Telecom, Retail & Consumer, Media, Healthcare and Financial & Business Services. For more information visit: