Digital Air Strike and Dealertrack Technologies Enter into Channel and Product Agreements to Drive Quality Leads for Dealers

Scottsdale, AZ – (April 6, 2015) Digital Air Strike (DAS), the automotive social media and digital engagement company, and Dealertrack Technologies (Nasdaq: TRAK) today announced they have entered into channel and product agreements to help dealer clients drive lead response and generation opportunities.  Through the referral agreements, the DAS Response Logix® Smart Quote™ lead response and prospect nurturing solution will be easily accessible and integrated into Dealertrack’s digital marketing solution and Payment Driver™.

Digital Air Strike joins a premier group of market leaders as part of’s Certified Provider Program.  To qualify for the program, companies and their products must have proven value, security, efficiency, and return on investment, giving customers added assurance that they are choosing high-quality, complementary software and services.

Dealertrack’s PaymentDriver, which was licensed from Dealertrack by DAS, is a state-of-the art monthly payment calculator for dealerships. The integration makes click-of-the-mouse vehicle pricing immediately available inside Digital Air Strike’s Smart Quote – the core product in its Response Logix lead response and prospect nurturing solution.

Dealertrack’s PaymentDriver will drop into the Response Logix Smart Quote microsite and automatically display side-by-side lease and finance offers that conveniently factor in OEM, lender and regional rebates and incentives to ensure the consumer is getting the best lease or financing payment available.

Additional features and benefits include

  • Provide current APR rates from lenders you select
  • VIN-specific residuals are included.
  • Lender and manufacturer rebates and incentives are applied
  • Include your dealership reserve and rate mark-up.

“Leveraging Digital Air Strike’s Response Logix with our digital marketing and PaymentDriver solutions gives us a uniquely powerful means of targeting and generating quality leads for automotive retailers,” said Brian Green, Sr. Director, Corporate Business Development, Dealertrack Technologies. “Our Certified Provider Program assures our clients that the specialized partners we are integrating into our technologies are well-vetted, best-of-class products. We look forward to the added value Digital Air Strike will bring to our overall solution.”

“Digital Air Strike has won market share the hard way over the past half dozen years,” said Thom Brodeur, COO, Digital Air Strike. “We’ve done it one rooftop at a time. These complementary and parallel initiatives with Dealertrack allow us to accelerate our go-to-market efforts through partners who lead their markets.  It also allows us to provide a larger universe of auto dealers access to the industry’s most ROI-conscious-and-measurable lead response solutions to sell and service more cars.


About Digital Air Strike

Digital Air Strike is the automotive social media and digital engagement company.

We help our clients solve the problem of consumer engagement in digital and social environments, and help them realize measurable ROI on their digital and social marketing investments.

A pioneer in digital response, social marketing and online reputation management for auto dealers, Digital Air Strike has deployed its industry-specific mobile apps, software and managed service platform to monitor, improve and manage consumer engagement for six of eight of the largest auto OEMs, dozens of the top dealer groups, and thousands of retail dealerships across North America.

Digital Air Strike is ranked in the top third of all Inc. Fastest-Growing Private  Companies  in the country; is one of the Top 10 Most Interesting and Innovative Automotive Companies, and was  awarded the  #1 Dealers’ Choice Award  for Reputation  Management.   More information is available at and


About Dealertrack Technologies (

Dealertrack Technologies (Nasdaq: TRAK), headquartered in Lake Success, New York, delivers integrated web-based tools, services and technologies that drive efficiencies and profitability for automotive retailers, including dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers. Currently, Dealertrack hosts more than 60 million unique visitors per month on 20,000 dealer websites, and operates the industry’s largest online credit transaction network, connecting more than 20,000 dealers with more than 1,500 lenders. Dealertrack’s market-leading suite of integrated solutions include Dealer Management Systems (DMS),  Inventory, Sales and F&I, Digital Marketing, Registration and Titling, CRM, Fixed Operations and Independent Dealer solutions.


Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of Dealertrack solutions, any conclusions or statements based thereon and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Dealertrack Technologies to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include the performance and acceptance of the Dealertrack solutions and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ending December 31, 2013 and our Quarterly Reports on Form 10-Q. These filings can be found on Dealertrack Technologies’ website at and the SEC’s website Forward-looking statements included herein speak only as of the date hereof and Dealertrack Technologies disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.


Media Contact:

Christina Wofford

(480) 421-5901 – office

(602) 363-0134 – cell


Michael DeMeo
Dealertrack Technologies, Inc.
(516) 734-3691