Industry leading Digital Marketing, Integrated with Dealertrack.

 

Attract, engage, and convert every shopper.

Part of the connected Dealertrack technologies Solution, Dealer.com digital marketing empowers dealers to successfully attract, engage, and convert every online vehicle shopper through the automotive industry’s most technologically-advanced and tightly-integrated digital inventory marketing, digital retailing websites, multi-channel advertising, and strategic services.

Connected Advertising, Websites, and Managed Services.

Dealer.com makes it possible to profitably and efficiently attract, engage, and convert every online shopper in your market. The process begins with Dealer.com Advertising, which draws from unrivaled shopper data to identify every likely customer in your market and reach them with an optimally timed, relevant ad across every key digital touchpoint.

Seamless Websites turn these shoppers into buyers. Our platform combines complete inventory digital marketing, the best elements of responsive and adaptive web design, and a pioneering digital retailing experience that transitions buyers from the online world to your showroom.

Managed Services deliver added capacity and capability to your digital strategy – from Content and Creative services to power monthly campaigns, to Premium SEO to elevate website visibility and performance, to Managed Social to increase brand loyalty and exposure.

ControlCenter

Complete visibility and control.

Your Dealer.com Solution comes together in ControlCenter, which anchors your digital dealership through an intuitive interface, program-wide analytics, and robust training resources. Everything’s built to work together and deliver the smoothest experience possible. Plus, each product is mobile-friendly and configurable, so you can work however and wherever you want.

Analytics

Integrated, insightful analytics.

ControlCenter’s analytics measure every aspect of your digital program, from “30,000 feet” to the ground level. Customizable dashboards offer single-point or group-wide analytics and measure everything from high-level campaign impact to the performance of every individual tool. Plus, results are custom-tailored to both your own specific goals as well as overall industry benchmarks.

Partnership for every dealership.

Every Dealer.com solution is backed by strategic professionals committed to helping you get the most out of your technology.

Digital Advisors guide successful strategy through knowledge sharing and analytical insight over the life of your Dealer.com partnership; Dealer.com Dealer Support sets the industry standard for 24/7 technical help; and, where appropriate, dedicated Dealer.com professionals guide manufacturer program relationships, ensuring your dealership receives every benefit of Tier 1 digital marketing programs.

The power to connect, scale, and configure with confidence.

Everything we engineer is built to both serve the needs of individual dealers while scaling intuitively across rooftops and OEM programs. This philosophy delivers complete dealer empowerment – from configurability and control across our platform to the ability to integrate specialized technologies created by other top vendors through our Certified Provider Program – and has propelled us to the most OEM relationships in the industry and partnerships with over 90 percent of the nation’s top 125 dealer groups.

End-to-end efficiency and profitability with Dealertrack.

Dealer.com’s unification with Dealertrack delivers the ability to transform every critical aspect of your online and in-store retail operation. Together, we’re harnessing the industry’s most sophisticated data and development resources to deliver efficiency and profitability to every corner of the dealership. It begins with Dealer.com Digital Marketing for customer attraction, engagement, and deal structuring, and continues through Dealertrack F&I, DMS, CRM, and Registration and Titling for transactions and management.

 

Contact Us

To learn more about Dealer.com products, fill out the form below or call 888.717.9390.



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