Retargeting turns digital “be-backs” into return visitors.
Although the vehicle purchase process is different for every shopper, most automotive shoppers visit multiple research sites prior to making a purchase decision. On average, shoppers visit 5.5 sites during online research before making a purchase.* Dealer.com retargeting retains shoppers interest and drives them back to your virtual showroom. If your salespeople would follow up with anyone who visited your physical showroom, why wouldn’t you do the same for your virtual showroom
Aligned, consistent, and curated.
Retargeting ads include your pricing, deals/specials, and photos – ensuring your ads are consistently aligned and curated with the shopper’s original vehicle interest in mind.
Efficient, timely, and engaging.
Dealer.com Retargeting can be activated quickly and effortlessly to bring increased, real-time site engagement and conversion rates.
* Source: 2017 Cox Automotive Car Buyer Journey; 2017 Autotrader Emerging In-Vehicle Technology Study