Combine the simplicity of automation with the flexibility of customization.
Our Seamless technology offers a superior shopper website experience across every device – desktop, mobile, and tablet – while providing you with complete control over all three experiences from one place within your Composer dashboard. This advanced mobile technology allows you to configure every aspect of your website, automate site updates across all devices, merchandise your inventory more powerfully than ever before, and even start and make deals through a complete digital retailing experience.
Mobile flexibility, for today’s mobile-first shoppers.
Unlike responsive design, which simply “scales down” your desktop experience for mobile, Seamless technology makes it possible to construct your mobile site within Composer to make the shopper experience device-friendly and easier to navigate. Integrated analytics show how your audience is engaging with every element of your mobile site, and an intuitive dashboard makes it easy to add and configure elements to ensure you deliver the right level of depth and detail from your homepage to your vehicle listings and details pages.
Effortless specials and slide creation at your fingertips.
Quickly and easily create and manage HTML5 specials and slides that highlight your most attractive sales promotions and fixed operations offerings using our Specials Campaign Manager technology. Ad text overlays and design slides with ease thanks to our HTML Slideshow Editor.
Automated personalization for a one-of-a-kind shopper experience.
Our new Experience Optimization solution now allows you to leverage your customer’s unique online shopping behavior—whether it’s on your site or on Autotrader and Kelley Blue Book—to serve them personalized, real-time specials and promotions linked to a curated selection of vehicles from your inventory. It’s automated, it’s easy to use, and it’s proven to result in more direct Seamless Website engagement.
Protection for every page, and every rooftop.
Dealer.com offers the industry’s most secure retailing experience through sitewide HTTPS encryption. Engineered to exacting standards similar to leading financial institutions and eCommerce sites, this technology safeguards customer data across every page of your site, ensuring total confidentiality throughout the modern digital experience—from online form submissions to financial queries and deal structuring. The result nurtures customer trust and positions your dealership to confidently facilitate the digital retailing experiences and online transactions that shoppers increasingly demand.
Captivating videos that engage shoppers.
Each video is completely automated, requiring no technical knowledge or video staff. Snap your own vehicle photos, upload the images, and Carflix automatically generates compelling inventory videos. HumanVoice technology provides automated and authentic voice narration, so there’s no need to write video script.
Across the Dealer.com network, dealers using Carflix® video technology on their websites experience 78 percent more vehicle details page (VDP) views than dealers without video. That’s because Carflix videos excite and intrigue shoppers with dynamic, pro-quality, narrated videos for every vehicle in your inventory, engaging more shoppers through video’s emotional appeal. In addition to increased VDP views, Carflix videos keep shoppers on your site longer.
Data-driven insights to drive smarter strategy.
The ability to identify the sources and behaviors that lead to sales is paramount. Work smarter with complete and connected insight provided by Dealer.com Analytics and our skilled team of Digital Advisors. Our comprehensive reporting covers web stats, advertising, SEO, conversion, and lead tracking. Reports are also available to track the quality of visits and make connections between visitors on your site and other in-market sites like Autotrader and Kelley Blue Book.