Exclusive Insights from 2 in 3 car buyers in the US.

Exclusive insights from 2 in 3 car buyers in the U.S.1

You Deserve Better

data

Transform your digital marketing with the only solution connected to first-party data from Cox Automotive, including Autotrader and Kelley Blue Book, where 2 out of every 3 car buyers shop.

Data that Delivers

You Deserve Better

data

Transform your digital marketing with the only solution connected to first-party data from Cox Automotive, including Autotrader and Kelley Blue Book, where 2 out of every 3 car buyers shop.

Exclusive insights from 2 in 3 car buyers in the U.S.1

Find your buyers everywhere and own every moment

Grow revenue and relationships with insights and strategy powered exclusively by Dealer.com and Cox Automotive. Deliver the right message to the right consumers at the right time and come out ahead of the competition.

A digital storefront that delivers personalized experiences.

Deliver personalized experiences using real-time buying signals.

Digital marketing expertise built for dealerships.
Build trust by letting consumers choose a more transparent, convenient path to purchase.

Better data. Better results.

0 %
Group 27

increase in VDP views2

0 %

higher form conversion rate2

Group 25
0 x

More likely to pencil a deal2

Group 26

Dealer success stories

From websites to strategy, we partner with more than half of all franchised dealerships to help them increase customer acquisition, sales and satisfaction. Check out their stories and find out how we’ve partnered to help them achieve impressive success.

Dealer Resources

Find the insights you need to meet the changing digital and consumer landscape.
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The next big challenge is already on its way — “the cookiepocalypse!” Don’t be fooled by the deceptively sweet name — the cookiepocalypse has the potential to upend the way your dealership currently connects with customers. Fortunately, there’s a sure way to protect your business from digital disaster, and it’s already in your possession — your own data.

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Get Started Today

Connect with a Dealer.com representative by calling 888.717.9390 or by completing the form. 

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12020 Cox Automotive Car Buyer Journey Study.

2Statistics based on a Dealer.com study of 524 franchise dealers who subscribed to Experience Optimization over a six-month period from Jan 2020-June 2020. We compared visits where shoppers were exposed to personalized content versus visits where they were not.