Learn How Hansel BMW of Santa Rosa Fueled Its Peak Sales Period with a Seasonal Ad Strategy

 


Jun 12 05:19 pm

 

A Formula for Summer Success

In 2014, Hansel BMW of Santa Rosa incorporated the Dealer.com Summer Heat Advertising Event into its media mix, receiving a 50% credit toward display advertising. The results? Eighty-nine percent more vehicle display page views and 43% more leads during its peak sales season.

 

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