Dealer Posts

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.
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GA4 Coming Soon: Everything You Need to Know

02/24/2023

Last year, Google announced that Universal Analytics will be replaced…

Accelerate My Deal

AWA 2023 Award Winner: Kelley Blue Book® My Wallet on Dealer.com Websites

02/10/2023

Kelley Blue Book® My Wallet on Dealer.com websites received the Enterprise Retailing award during the…

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Amplify Your Fixed Ops Merchandising to Find Hidden Profits

10/31/2022

Dana Ayer, manager of Performance Management at Dealer.com, recently spoke to dealers about how to…

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Digital Marketing Trends to Watch in 2022

01/11/2022

Digital marketing is always changing, and it can be challenging…

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Build Brand Awareness at Every Phase of the Buying Journey

01/03/2022

Every car shopper’s journey is unique, but a few best…

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The Dealer’s Guide to Digital Advertising

06/24/2021

A guide for building a successful dealership advertising strategy.

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Marketing in a Lean Inventory Environment

06/24/2021

Given today’s inventory shortage challenges, it can be tempting to cut back on advertising. After…

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Are You Getting Enough Digital Traffic?

05/27/2021

In this new world of automotive sales, dealers must constantly…

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Advertise with Digital Expertise and Flexibility

12/04/2020

The automotive industry is resilient. No matter what headwinds the…

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Advertise with Precision and Consistency

11/12/2020

While market forces are challenging dealers to invest more wisely, precision advertising connects the right…