Channel Intelligence uses Cox Automotive’s vast consumer dataset to provide tailored recommendations for automotive advertising to targeted audiences.
How does Channel Intelligence work?
By analyzing consumer behaviors, our advanced machine-learning algorithm identifies the most effective advertising channels. This personalized approach optimizes channel performance, resulting in more leads and cost efficiencies. By reallocating advertising funds based on recommendations, businesses can maximize marketing efforts and achieve better results, reducing the need for ineffective strategies.
Interested in learning more? Have a look at our Channel Intelligence infographic: