See What’s New for NADA 2024

To compete in today’s challenging automotive retail environment, you deserve a data-driven partner who helps create a successful digital marketing strategy with innovative tools and technology. With the NADA Show 2024 just around the corner, has been working hard to bring you new products and enhancements to the products you know and love. 

Bringing new solutions to our dealers is something we strive for every single year. Here’s a sneak peek of what’s NEW being unveiled at this year’s NADA show:  

  • Homepage Design and Configuration: Modernize your website by presenting shoppers with an updated, modern look and feel to create a more effective buying path. 
  • Mobile Lot Capture: A new scanning tool that allows you to take and upload photos of inventory directly from the lot. 
  • Local SEO Packages: Drive your dealership to the top of the search engine results page to drive more traffic to your website. 

We’ve also made some meaningful enhancements to our foundational tools this year. By updating your processes to incorporate these capabilities, you’ll get the opportunity to deliver the best possible consumer experiences. Some of the enhanced solutions include:  

  • Kelley Blue Book My Wallet + Accelerate My Deal: Deliver a connected, personalized shopping journey for your consumers that allows them to complete more steps online with our digital retail solutions activated across Autotrader and listings and websites.  
  • Simplified Search Results Page (SRP): Prioritize the most relevant data points for shoppers to make it easier for them to find and review search results. is the only full-service digital marketing partner backed by the power of Cox Automotive—the largest data pool of automotive shopper behaviors in the industry. Our mission is to help dealers create a successful digital marketing strategy, personalize the consumer shopping journey, and maximize marketing ROI. 

These new and enhanced technologies can help dealers like you increase your consumer knowledge and sustain an advantage over the competition to win more deals in 2024.  

Schedule your demo for an in-depth look at these new solutions only being unveiled at this year’s NADA show.